Head of Marketing - iGaming - Hybrid in NJ

Head of Marketing - iGaming - Hybrid in NJ

Location: Hybrid - New Jersey, United States
Salary: Base + Bonus + Benefits | Ref: 38314

The Role

A senior leadership opportunity to shape and execute the brand and acquisition marketing strategy for North America, with a primary focus on launching and scaling operations in New Jersey. The successful candidate will play a pivotal role in building a new business in a strategically important region, joining a company experiencing rapid growth through significant investment in people, brand, and product.

Key Responsibilities

• Develop strategic plans for brand building and acquisition marketing across North America.
• Manage customer acquisition media channels, including TV, radio, sponsorships, print, out-of-home, and PR.
• Oversee digital marketing and performance‑based channels, collaborating with both in‑house and external agencies.
• Build and manage relationships with local third parties (media agencies, creative agencies, production agencies), including agency selection and commercial negotiations.
• Own and manage a substantial 8‑figure annual marketing budget, including targets and reporting.
• Act as the local brand champion, adapting global brand positioning and creative for the US market, and creating bespoke local campaigns.
• Conduct pre‑ and post‑campaign analysis to optimise ROI, CPA, and future campaign performance.
• Lead and manage local marketing teams (including Canadian‑based specialists in ATL, digital, creative, design, copywriting, media partnerships, sponsorship, and analytics).
• Ensure compliance with all gambling regulations across all communication channels.

Key Skills and Experience

• 5+ years in a marketing leadership role (agency or client‑side) within a high‑transaction volume industry.
• 3+ years’ experience in B2C online gaming in the US (mandatory); Canadian experience is an advantage.
• Proven track record of launching new brands and achieving rapid business growth in the US.
• Deep knowledge of US and Canadian advertising/media landscapes, with established agency/media owner relationships.
• Demonstrated hands‑on approach to managing large marketing budgets and campaigns end‑to‑end (briefing, forecasting, tracking, reporting, analysis).
• Experience in people management, including recruitment, training, and development.

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