Director, SA&I Business Partner (Expanded Verticals Team)

NielsenIQ, WorkFromHome, IL, United States

• US role—must be located in the U.S. at the time of application to be considered.

• This is a commission-based selling role that offers a base compensation in addition to a sales-based incentive tied to annual revenue generation versus target.

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Job Description

This role is accountable for overseeing a segment of NielsenIQ North America Strategic Analytics & Insights (SA&I) end‑to‑end sales process across our entire SA&I portfolio, which includes Consumer Behavior & Insights, Innovation, Brand & Media, and Analytics & Activation solutions. The Director, SA&I Business Partner, is responsible for creating a portfolio‑level strategy that focuses on retention and growth across a common set of clients and executing through other critical sales processes, including prospecting, value creation, user‑persona penetration, and deal conversion. The Director will also drive an active sales pipeline with consistent management to attainment of operational plans.

Responsibilities

Own overall SA&I revenue target/quota for the assigned portfolio.
Take the initiative to identify and capitalize on new sales opportunities.
Clearly and convincingly articulate SA&I offerings and value proposition, matching them with relevant client business challenges and KPIs.
Strong ability to overcome objections and navigate resistance from both current and prospective clients.
Have a deep understanding of client business strategy and effectively communicate to cross‑functional partners, acting as a catalyst for action and sales conversion.
Create and activate holistic annual client strategies and account plans for strategic clients (including financial forecasting, pipeline management, and broader NIQ/Account Lead collaboration).
Thoroughly understand client, market, and competitor dynamics, funneling strengths and opportunities to senior leadership.
Identify incremental SA&I business growth opportunities, including additional revenue streams for deeper and more consultative engagement.
Represent all SA&I services and practice areas in a solution‑agnostic manner, focusing on the total portfolio across the assigned client base.
Own SA&I response for the following:
- First‑time service use and/or large/complicated study designs.
- Cross‑specialty area proposals.
- RFPs.
Lead T2T client meetings with the goal of penetrating the C‑suite portfolio‑wide.
Drive sales strategy for the portfolio, including awareness generation and ongoing engagement leveraging CRM tools, thought leadership, and other activities.
Personally deliver thought leadership.
Maintain product/technical knowledge by participating in learning workshops and sessions.
Drive sales while maintaining a long‑term perspective to maximize overall revenue generation, and also generate short‑term results.
Partner closely with the NIQ Account Lead and Practice Area teams on strategy, joint‑selling, and potential RMS RFP responses, where applicable.
Effectively manage SA&I or NIQ client funds and ensure their timely usage for SA&I products.

Qualifications

Master’s degree required.
7–10 years of direct sales experience developing new business and revenue streams.
7–10 years of market‑research experience dedicated to selling to expanded verticals (Business Services, PPG, Media/Media Agencies, Sales Agencies).
Entrepreneurial mindset, creative thinking, and passion for building strong relationships and mutually beneficial outcomes.
Experienced in collaborating with and selling to C‑level executives.
Strong strategic prospecting and new business development skills.
Strong oral and written communication skills—able to communicate information with clarity and precision across all levels of the organization.
Strong interpersonal skills and ability to develop effective relationships with internal and external stakeholders.
Operate independently with a strong entrepreneurial and growth mindset, while also excelling in collaborative team environments.
Strong analytical aptitude.
Proven experience at successfully meeting high sales revenue targets.

US Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and Health Savings Accounts (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.

Additional Information

This role has a market‑competitive salary with an anticipated base compensation range of $117,500.00 – $136,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. The role will also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include a flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support, and more.

Our Benefits

Flexible working environment.
Volunteer time off.
LinkedIn Learning.
Employee‑Assistance‑Program (EAP).

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request a human review in accordance with the law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit

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