
WW Partner Selling GTM Leader, AWS Partner Network
Amazon, San Francisco, CA, United States
WW Partner Selling GTM Leader, AWS Partner Network
Job ID: | Amazon Web Services, Inc.
This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges. AWS is the pioneer and recognized leader in cloud computing, with the AWS Partner Network (APN) connecting more than 140,000 partners in over 150 countries. More than 90% of Fortune 100 companies and the majority of Fortune 500 companies utilize AWS Partner solutions and services.
The APN Customer and Partner Engagements team is seeking an experienced Principal WW Partner Selling GTM Leader to lead the go-to-market strategy for how AWS partners sell with AWS. This role translates the global vision into a cohesive, scalable worldwide go-to-market plan and partners with global teams to develop and execute in-region approaches that reflect local market dynamics while maintaining global consistency.
The go-to-market scope is two-sided. On one side, it spans the full Selling with AWS motion: how partners position and message AWS co-sell capabilities to customers, how they run campaigns and events, and how they scale their AWS business through agent-led efficiency, human-led collaboration, and product-led growth. On the other side, it encompasses driving adoption of partner tooling and capabilities that make partner sales teams more productive, ensuring partners are actively using AWS tooling to change how they sell. This role is responsible for making both sides of that motion real in every geography, through content, campaigns, sales plays, and field execution that turn strategy into outcomes.
The ideal candidate is highly curious, passionate, and data-driven, capable of diving deep to optimize performance and solve complex problems across a global partner ecosystem. You have relentlessly high standards and obsess over partner outcomes. You are comfortable operating at the strategic level with senior executives as well as rolling up your sleeves to drive execution in the field. You thrive in ambiguous, fast-paced environments and have a proven track record of building strategies and execution motions that scale.
Key job responsibilities
- Lead the worldwide go-to-market strategy for how AWS partners sell with AWS, developing a cohesive, scalable plan that drives measurable partner and revenue outcomes globally
- Drive adoption of partner tooling and capabilities, developing the go-to-market approach that moves partners from awareness to active use of the tools and integrations AWS has built to transform how they sell
- Partner with geo teams across NAMER, EMEA, APJ, and LatAm to translate global strategy into local market realities, partner ecosystems, and field priorities
- Own campaign strategy and execution across partner selling and tooling adoption initiatives, including partner targeting, content delivery, and performance measurement across events, digital, and field motions
- Build scalable mechanisms for content creation and localization, developing the sales plays, messaging guides, and market-ready assets that equip partner sales teams to engage customers and adopt AWS capabilities in every geography
- Define and track the metrics and KPIs that measure go-to-market effectiveness, delivering regular business reviews to AWS senior leadership on progress and roadblocks
- Drive external thought leadership through speaking engagements, industry events, and written content, bringing market signals back to worldwide teams to inform investment priorities
- Develop GTM capability across the team, building the coaching structures and learning paths that grow go-to-market fluency and enable end-to-end strategy execution
About the team
Diverse Experiences
AWS values diverse experiences. If you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and continue to innovate, trusted by customers from startups to Global 500 companies.
Inclusive Team Culture
AWS values curiosity and connection. Our affinity groups promote inclusion and empower our people. Our inclusion events foster stronger, more collaborative teams. Our ongoing innovation is fueled by the bold ideas, fresh perspectives, and passionate voices of our teams.
Mentorship & Career Growth
We’re committed to continuous growth and knowledge sharing, with mentorship and career development resources to help you become a well-rounded professional.
Work/Life Balance
We value work-life harmony and flexibility to support our employees both professionally and personally.
Basic Qualifications
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Experience influencing innovation through a partner ecosystem with solutions or programs that have demonstrated enterprise success
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience influencing internal and external stakeholders
- Bachelor’s degree
Preferred Qualifications
- 10+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: job duties include working safely, adhering to standards, and communicating effectively; criminal history may have a direct relation to duties. We will consider qualified applicants with arrest and conviction records per applicable ordinances.
Our inclusive culture empowers Amazonians to deliver the best results. If you have a disability and need a workplace accommodation during the application or hiring process, please visit amazon.jobs/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package includes sign-on payments and RSUs. Final compensation will be determined by experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about benefits at amazon.jobs/benefits.
Salary Ranges
USA, CA, San Francisco - 193,700.00 - 262,000.00 USD annually
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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