Director of Parent Engagement & Advocacy, Alpha - $200,000/year USD

Alpha operates outside the traditional school model. We're a technology startup demonstrating that every child has exceptional potential. Our students complete their core academic work in just two hours daily through AI-powered applications, then dedicate the remainder of their day to practical competencies: public speaking, critical thinking, collaborative challenges, and meaningful projects. No lectures. No filler work. Only accelerated learning that produces top 1% outcomes nationally. Parents anticipate concierge-quality service. You'll continuously advocate for this approach in the face of screen time objections, traditional education critics, and skepticism about the model.

Overview

RECRUITING FOR THESE LOCATIONS:

• CA: Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
• MD: Bethesda
• TX: Austin, Fort Worth (DFW)
• WA: Kirkland (Seattle)

This is an on-site position in the cities listed above, with local travel as required. Relocation support is available for candidates with confirmed relocation plans and timeline.

What You Will Be Doing

• Control the enrollment sales pipeline during year 0-1, from initial inquiry through signed contract, including conversion metrics and CRM oversight until 25 students are secured
• Lead information sessions and campus tours that convert interested parents while strategically declining misaligned families (declining wrong-fit prospects is as essential as accepting right-fit ones)
• Function as the primary liaison for high-net-worth families investing $40K+ annually, delivering white-glove service that converts parents into advocates
• Establish visibility through consistent on-site presence during morning arrival (7-9am) and afternoon departure (2-4pm), while spending the majority of days in the community conducting coffee meetings, networking, and building partnerships
• Champion Alpha's AI-powered approach to parents questioning screen time and non-traditional education methods
• Mobilize parent champions by creating exceptional experiences that motivate families to recruit within their networks

What You Won’t Be Doing

• Maintaining standard 9-5 schedules (early mornings, late afternoons, and evening programming are essential)
• Implementing pre-existing playbooks and protocols (you'll construct systems within a startup context)
• Depending on administrative personnel, marketing departments, or enrollment support teams (you operate independently)
• Enrolling every applicant (selective admission is a fundamental capability)
• Working primarily from a desk (this position demands daily community engagement and relationship cultivation)

Director Of Parent Engagement & Advocacy Key Responsibilities

Control enrollment sales during year 0-1, then transition to cultivating parent relationships that generate advocates and fuel word-of-mouth expansion.

Basic Requirements

• Currently reside within a commuting distance of one of these campuses OR willing to relocate within 60 days (preference for existing local connections): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; Bethesda, MD; Austin, TX; Fort Worth, TX; or Kirkland, WA.
• Legally authorized to work in the U.S. without sponsorship
• 5+ years in a role that involved working with high-net worth clients in a consultative sales or high-touch customer experience role (such as private school enrollment/admissions, luxury sales, hospitality, philanthropy, etc.)
• Demonstrated enrollment/sales funnel success with conversion metrics you can discuss
• Executive presence and communication skills to earn trust and guide sophisticated decision-making with affluent families
• Entrepreneurial self-starter comfortable as a solo operator in a startup environment
• Genuine enthusiasm for AI-powered education, with comfort defending the model to skeptical parents who question screen time and non-traditional approaches
• Availability for flexible hours: early mornings (7-9am), late afternoons (2-4pm), evening events (2-3x/month), and weekend activities

Nice-to-have Requirements

• Established network within the local affluent community with existing relationships
• Private school or independent school enrollment/admissions leadership experience with documented success
• Sales, business development, or fundraising history with high-value clients
• Prior startup or early-stage company experience managing ambiguity and accelerated change
• Event planning and community organizing background producing memorable experiences
• Real estate, development, or major gift fundraising experience engaging with UHNW individuals

About Alpha

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They don’t play by the old rules. Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world. Alpha School is rewriting the rules of education. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.

Consult for more details on this topic. Crossover Job Code: LJ-5598-US-SanAnton-DirectorofPare1.018

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