Manager, Clients & Markets Campaigns

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Job Overview

WilmerHale is a leading, full‑service international law firm with 1,000 lawyers across 12 offices in the United States, Europe and Asia. The firm focuses on the intersection of government, technology and business and is committed to diversity, collaboration and high‑quality client service.

Responsibilities

• Lead the strategy, development and execution of high‑impact marketing and business development campaigns aligned with the Firm’s or a legal department’s strategic goals.
• Collaborate across the Clients & Markets department, Firm leadership and cross‑functional teams to define objectives, target audiences, allocate budgets and baseline market perceptions.
• Obtain approval of campaign outlines, primary messaging, vehicles and timing before launch.
• Develop and deliver sector‑specific campaigns that showcase the firm’s deep understanding of industry trends and priorities.
• Manage the implementation of external campaigns across digital, print, interpersonal and other channels in coordination with Visual Communications, Digital, Communications, Media/PR and other allies.
• Oversee production and refreshing of all campaign assets and leverage thought‑leadership materials.
• Control campaign spend, ensuring efficient allocation of resources to maximize impact.
• Establish and track campaign metrics (market perception, audience engagement, budget performance, ROI) and report to Firm leadership.
• Use data and analytics tools to monitor client and industry trends and refine future campaigns.
• Create client‑focused and industry‑specific playbooks and best‑practice guides.
• Partner with Pursuits and Pricing teams to shape strategic RFP responses and key account strategies.
• Maintain adherence to Firm standards, stay updated on trends and technologies, and drive innovation in campaign relevance.
• Assist with proactively supporting client service through the firm’s Service Excellence initiative.

Qualifications

• Strong independent thinking and execution with mature professional judgment.
• Demonstrated experience managing project teams and securing stakeholder alignment.
• Excellent multitasking and project management skills; ability to handle multiple deadlines and changing criteria.
• Exemplary oral and written communication skills, including presentation and professional editing.
• Demonstrable analytic, organizational and visionary skills.
• Experience in a fast‑paced environment with high attention to detail and quality.
• Ability to handle sensitive matters and maintain confidentiality.
• Extensive working knowledge of Microsoft Suite; Foundation and InterAction preferred.
• “Can do” attitude with colleagues, internal clients and external partners.

Required Experience

• Minimum of eight+ years of experience in a legal, technology, management or market analysis environment.

Education

• Bachelor’s degree required.

Equal Opportunity Employment Statement

Wilmer Cutler Pickering Hale and Dorr LLP (WilmerHale) is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status or any other protected status under applicable law. WilmerHale will make reasonable accommodations for qualified individuals with disabilities and otherwise as required by applicable law.

For more information about Equal Employment Opportunity, please click here.

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