Marketing Director (Digital/Acquisition)

Marketing Director (Digital/Acquisition)

Founded in 2009, GBI ( ) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe.

GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over‑the‑counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.

GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.). For this, we need to have the best team on the planet focused on the most impactful solutions; this is where you come in!

Role Summary

We’re hiring a Marketing Director to own campaign execution across all lifecycle stages and drive new customer acquisition for our direct‑to‑consumer precious metals brands, hardassetsalliance.com and goldsilver.com.

This is a high‑impact, high‑accountability role responsible for turning strategy into shipped campaigns, recommending where to invest based on expected impact, and owning outcomes.

This is not a “support role” and likely not for most marketers.

But for those with drive, modern marketing skillsets, who take ownership and revel in delivering commercial results, it’s potentially a good fit as the upside to growth is only limited by the person in this role.

You’ll operate at the intersection of strategy, execution, creative, and technology— building campaigns that reach, engage, and convert audiences at scale. In 2026, we are investing more than ever in brand building and shipping new products and campaigns to market, and this role sits at the center of that effort.

You’ll work with an audience of 1.5M+ social followers, 100M+ YouTube views, 1M email list, and significant returning web traffic — while also discovering and unlocking new audiences through paid media, organic media, SEO/AEO, app store, video search, and emerging AI‑driven channels.

What You’ll Own

• Campaign strategy, sequencing, and execution
• Growth initiatives and experimentation across channels
• Campaign briefs and go‑to‑market planning
• Channel ownership across paid, affiliates, organic, lifecycle, and content partners
• Performance reporting, insights, and recommendations
• Ongoing optimization based on results

Responsibilities

• Build and run integrated acquisition campaigns across fintech sites, media platforms, email, paid media, and partnerships
• Manage digital brand and product marketing initiatives including launches, promotions, and lifecycle programs
• Develop offers, test plans, and campaign roadmaps grounded in audience insights and expected ROI
• Coordinate internal creative (writers, designers, media personalities), content, and channel teams to ship campaigns on schedule
• Track performance using tools like HubSpot, Google Analytics, and ad platforms; present clear insights and next actions weekly
• Identify customer behavior trends and redirect team effort toward the highest‑impact opportunities
• Recommend budget allocation based on performance and growth potential
• Work with agencies, vendors, and partners to extend execution capacity when needed
• Stay current on digital trends, competitive activity, and new growth channels, with freedom to test and experiment

Required Experience & Traits

• 7–12+ years of experience in digital, growth, or acquisition marketing
• Proven experience supporting or leading DTC, e‑commerce, or media‑driven growth initiatives
• Strong command of paid media, lifecycle marketing, CRO, SEO, content, and analytics
• Analytical and creative — able to translate data into action
• Strong cross‑functional collaborator who can lead through influence
• Direct financial or fintech experience is not required, but curiosity and motivation to deeply understand the market is essential

This role is for someone who wants ownership, accountability, and the opportunity to build a real growth engine— not just manage programs.

To be considered, you must be:

• Intensely curious and not afraid to research
• Empathetic and understanding of customers’ motivations and needs
• Extremely self‑motivated with a high attention to detail and well organized
• Very comfortable with data‑driven decisions and “scientific marketing”
• Financially literate and able to communicate complex subjects succinctly
• Comfortable and suited to working on multiple projects concurrently

What You’ll Get

• Opportunity for career growth in a rapidly growing financial media/products company as well as professional development
• Ability to work hybrid
• A team filled with creatives, specialists, and technologists to support your ideas and execution
• Direct influence on the course of the business and day‑to‑day operations
• Competitive salary and benefits including bonus plan, medical and dental insurance, 401(k), and more.
• Unlimited paid time off (PTO)
• Benefits including medical, dental, and vision insurances, 401(k) with employer matching, and more.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing and Sales

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