Director, Channel Sales - Commercial

Department: Fortress Perimeter Solutions

Location: Garland, TX or Remote

OVERVIEW

Fortress Perimeter Solutions is a global leader of steel and aluminum perimeter security systems. Our portfolio includes an advanced line of ornamental, crash rated systems, and high‑security barrier solutions. Fortress delivers products built on durability, innovation, and performance providing proven solutions for projects that demand superior protection, long service life, and uncompromising quality. Our systems are designed for grade adaptability, fast installation, and compliance with the stringent requirements found in critical infrastructure, residential, commercial, industrial, transportation hubs, commercial developments, and secured government environments.

As part of Fortified Brands, Fortress Perimeter Solutions benefits from a culture of innovation and commitment to Proven Performance. Smarter Solutions.™ bringing a complete and versatile perimeter security portfolio to the market.

The Director, Channel Sales - Commercial leads the growth engine of our Fortress Perimeter Solutions business, driving strategic expansion across the Commercial, Industrial, Transportation, and Mission‑Critical security markets. This leader sets the vision and activates the strategy that elevates Fortress’ presence and influence with architects and engineers, and accelerates adoption of our perimeter security and fencing solutions on major projects nationwide.

Building and overseeing a high‑performing team, this role builds scalable processes and sharpens market focus across a project‑driven sales organization. The Director champions a performance culture rooted in accountability, customer partnership, and measurable impact, ultimately ensuring Fortress products are specified, preferred, and selected for the most impactful projects in each vertical market.

With a powerful combination of leadership, commercial acumen, and market insight, this role is pivotal in shaping the future growth trajectory of Fortress Perimeter Solutions.

OUR PURPOSE STATEMENT

Build and invest in businesses that positively impact the world.

OUR NICHE

Fostering and developing products, solutions, and systems.

OUR CORE VALUES

Lead with Positivity and Respect – We foster trust, optimism, and respect in every interaction.

Compete as a Team – We foster collaboration and teamwork, knowing we win together.

Innovate with Purpose – We create bold, lasting solutions that make a real impact.

Inspire Growth – We fuel the growth of people, businesses, and brands through bold ideas and relentless execution.

Own It and Deliver Value – We take responsibility, act with clarity, and ensure our work creates real impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Strategic Leadership & Growth

• Own the commercial go‑to‑market strategy for Perimeter Solutions across the Commercial, Industrial, Transportation, and Mission‑Critical sectors.
• Build and execute a multi‑year strategic plan that accelerates profitable revenue growth and increases specification share in priority verticals.
• Develop territory optimization and pipeline development models aligned with division goals.

Team Leadership & Development

• Build, Lead and Manage a team of Channel Account Managers with a high‑performance sales culture focused on accountability, execution, and measurable results.
• Recruit, hire, develop, and retain top commercial sales talent with experience in AEC influence, critical infrastructure, perimeter security, and/or building materials.

Cross‑Functional Collaboration

• Partner with Product Management, Marketing, Operations, and Senior Leadership to deliver cohesive market strategies and new product launches.
• Align field feedback with product roadmaps and commercialization plans for new perimeter solutions.
• Lead collaboration across domestic and international teams to ensure strategic alignment on growth initiatives.

Sales Execution & Market Expansion

• Drive sales strategies targeting general contractors, developers, EPC firms, security integrators, and government/transportation authorities.
• Increase specification inclusion and grow brand awareness through AEC outreach and architectural marketing.
• Manage pricing strategy, margin optimization, and commercial negotiation for high‑value projects.
• Oversee national and enterprise accounts to secure multi‑location, multi‑market wins.
• Lead efforts for off‑season sales growth, promotional programs, and targeted vertical campaigns.

Performance Management & Reporting

• Build and track annual budgets, forecasts, and KPIs across the commercial sales organization.
• Monitor pipeline activity, sales performance, and key metrics through CRM and reporting tools.
• Ensure the team consistently hits quarterly and annual revenue, margin, and specification goals.

SUPERVISORY RESPONSIBILITIES: Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Channel Account Managers

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

Achievement Focus – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delay, or unexpected events.

Attention to Detail – Demonstrates thoroughness in accomplishing a task through concern for all the areas involved; carefully monitors the details of own and others’ work to ensure accuracy and quality; plans and organizes time and resources efficiently; completes all work according to procedures and standards.

Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Consultative Selling – Qualifies potential customers; builds rapport and establishes trust; asks questions to discover client business needs; applies product and market knowledge effectively; presents solutions that meets customer objectives; manages and documents sales process.

Cooperation – Establishes and maintains effective relationships; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Financial Management – Responsibly allocates and accounts for the use of fiscal resources; works within the designed budget and keeps in mind the short and long-term organizational goals; considers cost implications of decisions; seeks ways to reduce costs; exercises cost control through expense monitoring and attention to detail.

Judgement – Exhibits sound and accurate judgement; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.

Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

Managing Customer Focus – Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.

Managing People – Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes oneself available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services; continually works to improve supervisory skills.

Performance Coaching – Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.

Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.

Strategic Thinking – Develops strategies to achieve organizational goals; understands organization's strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Technical Expertise – Effectively applies technical knowledge to solve a range of problems; develops solutions to problems that cannot be solved using existing methods or approaches; is sought out to provide advice or solutions in the area of expertise; keeps informed about current developments in the area of expertise.

Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements (These bullets will be specific to the role)

• Bachelor’s degree in relevant field
• 10+ years of progressive sales management experience with demonstrated history of developing and implementing successful sales strategies
• 5+ years of specifications selling experience preferably in the building materials industry
• 2+ years of applied professional experience leading managers
• One, three, and five -year strategy development experience
• Excellent interpersonal and customer interfacing abilities
• Solid customer service attitude with excellent negotiation skills
• Excellent communication and presentation skills with the ability to build an industry presence
• An ability to create, understand, and analyze sales performance metrics
• Knowledge of CRM software and Microsoft Office Suite
• Willingness to travel more than 50% of the time
• Dallas area residency preferred
• Bilingual – English/Spanish a plus

Certificates/Licenses/Registrations (These bullets will be specific to the role / If not applicable, list None)

• None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate OR moderate to heavy lifting is required. Ability to withstand the stress of traveling.

ACKNOWLEDGEMENTS: The above job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change based on organizational needs and other factors.

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