Sr. Director, Operations, Strategy & Analytics, NYRA Bets

Title: Sr. Director, Operations, Strategy & Analytics, NYRA Bets

Employee Status: Regular Full Time

Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

FLSA Status: Exempt

Job Overview

The Sr. Director, Operations, Strategy & Analytics is responsible for providing senior leadership and oversight across NYRA Bets operations, analytics, reporting, and strategic initiatives supporting the ADW platform. This role oversees and works closely with the COO, Director and Director of Marketing and shares responsibility for day-to-day operational monitoring, business intelligence, and reporting functions while ensuring the effective use of data and analytics to support operational decision making, customer insights, and business growth.

Working closely with the President, COO, Director of Marketing and cross-functional leaders across technology, marketing, finance, and legal, the Sr. Director ensures the operational stability, reporting integrity, and analytical capabilities of the NYRA Bets platform. The role plays a critical part in translating operational data and customer analytics into actionable insights that inform business strategy, improve customer engagement, and enhance wagering activity.

The Sr. Director communicates and actively promotes NYRA’s Mission, Shared Values, and Supporting Behaviors to support a culture of collaboration, operational excellence, and a best-in-class wagering experience for NYRA Bets customers.

Essential Functions

Responsibilities:

• Provide senior leadership and oversight of NYRA Bets operational monitoring, reporting, analytics, and strategic initiatives to ensure the stability, integrity, and growth of the ADW platform. Supervise the Director responsible for day-to-day operational reporting, business intelligence, and analytics staff.
• Monitor operational performance, wagering activity, and reporting outputs to ensure operational processes, customer activity monitoring, fraud detection, and promotional administration are functioning effectively. Guide the development and governance of analytics frameworks that deliver meaningful insights into customer behavior, wagering trends, and business performance.
• Partner with leadership across operations, marketing, technology, legal, and finance to leverage operational data and analytics in support of customer growth strategies, product development initiatives, and regulatory compliance. Ensure the NYRA Bets organization maintains strong daily, weekly, monthly and annual reporting integrity, reliable operational processes, and effective analytical tools to support business decisions.
• Operational Leadership
  1. Work closely with NYRA Tech to ensure site stability, reporting and compliance are maintained. Supervise the Director responsible for NYRA Bets operations, reporting, and analytics teams.
  2. Oversee the daily operational health of the NYRA Bets platform including wagering activity monitoring, reporting workflows, and operational processes.
  3. Monitor operational dashboards and performance metrics to identify operational issues, trends, or opportunities for improvement.
  4. Provide direction on operational priorities and escalation management for system issues, customer account concerns, or vendor performance matters.
  5. Ensure operational teams maintain strong quality assurance and quality control processes across reporting and operational workflows.
• Analytics & Business Intelligence Oversight
  • Provide leadership and oversight for the NYRA Bets analytics and business intelligence functions.
  • Ensure the development of reporting frameworks that provide a comprehensive view of customer activity, wagering behavior, and operational performance.
  • Guide the creation of advanced analytics including customer segmentation, customer value modeling, lifecycle analysis, and campaign performance evaluation.
  • Ensure analytics outputs support marketing strategies, customer retention initiatives, and wagering growth efforts.
  • Review key analytics outputs and translate insights into actionable recommendations for senior leadership.
  • Identify opportunities to improve data capture, reporting accessibility, and analytical capabilities across NYRA Bets systems.
• Reporting & Data Governance
  • Oversee the development, validation, and distribution of daily, weekly, and monthly operational and customer reports.
  • Ensure reports adhere to established business processes, data governance standards, and regulatory requirements.
  • Review key reports and analytics outputs to ensure credibility, consistency, and accuracy.
  • Support the development of dashboards and reporting tools that provide leadership with real-time insights into operational performance and customer activity.
• Customer Activity & Account Oversight
  • Provide oversight of operational processes related to wagering activity monitoring, customer account activity, fraud detection, and promotional administration.
  • Support management of high-value customer accounts and ensure appropriate service standards are maintained.
  • Review customer activity trends and analytics to support responsible gaming practices and customer integrity initiatives.
• Technology & Product Coordination
  • Coordinate with technology teams and the Director of Wagering Products to support development and maintenance of product roadmaps for NYRA Bets wagering platforms and reporting systems.
  • Monitor the effectiveness of analytics tools, reporting systems, and operational technologies used by NYRA Bets.
  • Serve as a senior point of coordination with technology vendors related to analytics platforms, reporting tools, and product enhancements.
• Regulatory & Compliance Support
  • Serve as senior point of contact for regulatory licensing obligations and processes supporting regulatory reporting requirements.
  • Ensure reporting outputs meet the requirements of state regulatory bodies and internal compliance standards.
  • Coordinate with legal counsel and compliance teams on regulatory reporting and operational practices.
  • Participate in regulatory and operational review meetings, including relevant ORC subcommittee discussions when required.
• Partnerships & Vendor Oversight
  • Provide oversight of operational relationships with NYRA Bets white label partners and key technology vendors.
  • Support account management activities and ensure partner reporting and operational requirements are met.
  • Assist in resolving operational or analytics-related issues involving vendor systems or partner integrations.
• Strategic & Cross-Functional Collaboration
  • Partner with marketing, finance, operations, and technology teams to leverage analytics and operational insights in support of business initiatives.
  • Support business development initiatives and strategic planning through analysis of wagering trends, customer behavior, and operational performance.
  • Present operational and analytical insights to senior leadership to inform decision making and strategic planning.

Qualifications

• 8–10+ years of experience in gaming, wagering, digital platforms, analytics, or related industries.
• Experience supporting ADW platforms, sports betting, gaming operations, fintech, or similar regulated digital businesses preferred.
• Strong expertise in analytics, business intelligence, reporting, and operational performance analysis.
• Demonstrated leadership experience managing operational, analytical, or technical teams.
• Experience working within regulated environments and supporting regulatory reporting requirements.
• Strong analytical, communication, and stakeholder management skills.

Summary of Physical Requirements and Work Environment

This role is primarily sedentary and performed in an office or office-like environment with no special physical demands required. The position involves extended periods of sitting with intermittent standing and walking, as well as occasional bending, reaching, and other routine movements typical of a professional workplace.

The role requires regular hand manipulation, including daily typing and repetitive hand movements while working on a computer. Occasional light lifting (generally up to 10 lbs., and infrequently up to 30 lbs.) may be required.

The work environment does not typically expose the employee to hazardous conditions. There is minimal exposure to environmental hazards such as moving mechanical parts, fumes, extreme weather, or high‑risk work.

Travel expectations - travel 15% between Belmont and Saratoga racecourses.

Pay Range / Salary

$174,750.00 - $211,800.00

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