Marketo Migration Lead
iCiDIGITAL, Inc., Dallas, TX, United States
Position Overview
We are seeking a
Marketo Migration Lead
to own and drive enterprise-level Marketo platform migrations and transformations. This role requires deep expertise in marketing automation architecture, data integrity, and scalable campaign frameworks, with a strong focus on planning and executing complex migrations from legacy systems into Marketo Engage.
You will act as the technical and strategic lead for Marketo migration initiatives — partnering closely with marketing operations, CRM teams, data engineering, and cross-functional stakeholders to deliver robust, scalable solutions that support client business goals and long-term platform success.
Key Responsibilities Migration Strategy & Execution
Lead the planning, design, and execution of Marketo migration initiatives from one or more legacy marketing automation platforms into Marketo Engage
Define and manage migration approach, priorities, dependencies, and timelines
Ensure data integrity, quality, and governance throughout migration processes
Platform Architecture & Configuration
Architect scalable Marketo solutions that support segmentation, lead lifecycle, scoring, and personalized engagement
Configure Marketo workspaces, custom objects, program templates, and modular campaign frameworks
Establish and enforce platform governance standards including naming conventions, folder structures, and best practices
Integration & Data Flow Management
Lead integration planning and testing between Marketo, CRM systems (e.g., Salesforce) and other critical data sources
Ensure accurate lead/contact synchronization and end-to-end campaign attribution across systems
Oversee API-based data migrations and complex data mapping scenarios
Campaign Framework & Journey Enablement
Translate business requirements into reusable and scalable marketing automation frameworks
Rebuild key campaign programs, nurture paths, and engagement streams in Marketo
Provide guidance on advanced personalization strategies and dynamic content usage
Quality & Validation
Build and execute comprehensive QA plans that validate migration outputs, integrations, and reporting parity
Identify and remediate gaps between source and target platform behaviors
Provide training and enablement to stakeholder groups on new Marketo capabilities and best practices
Stakeholder Engagement & Communication
Serve as the primary technical liaison between business stakeholders, marketing operations, engineering teams, and external partners
Communicate progress, risks, and decisions clearly and proactively
Mentor and support internal team members through migration execution and platform adoption
Required Skills & Experience
Bachelor’s degree in Marketing, Computer Science, Business, or related field
12+ years of experience in digital product delivery, marketing automation, or software implementation
5+ years of experience leading Marketo migrations or enterprise-scale marketing automation initiatives
Deep expertise in Marketo platform architecture, administration, and best practices
Strong understanding of data governance, lead lifecycle management, segmentation, scoring, and analytics
Proven experience with CRM integrations, especially Marketo–Salesforce or similar systems
Excellent problem-solving and project management skills
Strong communication skills with the ability to influence cross-functional teams
Please note this is an ONSITE position.
Preferred Qualifications
Marketo Certification (e.g., Marketo Certified Expert or Solutions Architect)
Experience designing scalable data and campaign architectures
Familiarity with advanced personalization strategies, dynamic content, and engagement scoring
Experience with Adobe Experience Cloud ecosystem integrations
Agile delivery experience and familiarity with task management tools such as Jira or Azure DevOps
What Success Looks Like
Smooth, low-risk migrations with minimal disruption to business operations
High-quality, scalable Marketo platform configurations that support segmentation, scoring, automation, and personalization
Strong platform adoption and confidence among marketing, operations, and technology stakeholders
Clean data flows, accurate integrations, and reliable campaign performance
Well-documented migration outcomes, best practices, and enablement material
About Blue Acorn iCi
Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.
Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.
Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.
Why Join Us?
Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.
Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.
If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.
***Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***
Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
Please click to read EEO Law Pay Transparency Act IER Right to Work Document Privacy Notice.
Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.
California applicants: Please click here for CCPA disclosures.
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Marketo Migration Lead
to own and drive enterprise-level Marketo platform migrations and transformations. This role requires deep expertise in marketing automation architecture, data integrity, and scalable campaign frameworks, with a strong focus on planning and executing complex migrations from legacy systems into Marketo Engage.
You will act as the technical and strategic lead for Marketo migration initiatives — partnering closely with marketing operations, CRM teams, data engineering, and cross-functional stakeholders to deliver robust, scalable solutions that support client business goals and long-term platform success.
Key Responsibilities Migration Strategy & Execution
Lead the planning, design, and execution of Marketo migration initiatives from one or more legacy marketing automation platforms into Marketo Engage
Define and manage migration approach, priorities, dependencies, and timelines
Ensure data integrity, quality, and governance throughout migration processes
Platform Architecture & Configuration
Architect scalable Marketo solutions that support segmentation, lead lifecycle, scoring, and personalized engagement
Configure Marketo workspaces, custom objects, program templates, and modular campaign frameworks
Establish and enforce platform governance standards including naming conventions, folder structures, and best practices
Integration & Data Flow Management
Lead integration planning and testing between Marketo, CRM systems (e.g., Salesforce) and other critical data sources
Ensure accurate lead/contact synchronization and end-to-end campaign attribution across systems
Oversee API-based data migrations and complex data mapping scenarios
Campaign Framework & Journey Enablement
Translate business requirements into reusable and scalable marketing automation frameworks
Rebuild key campaign programs, nurture paths, and engagement streams in Marketo
Provide guidance on advanced personalization strategies and dynamic content usage
Quality & Validation
Build and execute comprehensive QA plans that validate migration outputs, integrations, and reporting parity
Identify and remediate gaps between source and target platform behaviors
Provide training and enablement to stakeholder groups on new Marketo capabilities and best practices
Stakeholder Engagement & Communication
Serve as the primary technical liaison between business stakeholders, marketing operations, engineering teams, and external partners
Communicate progress, risks, and decisions clearly and proactively
Mentor and support internal team members through migration execution and platform adoption
Required Skills & Experience
Bachelor’s degree in Marketing, Computer Science, Business, or related field
12+ years of experience in digital product delivery, marketing automation, or software implementation
5+ years of experience leading Marketo migrations or enterprise-scale marketing automation initiatives
Deep expertise in Marketo platform architecture, administration, and best practices
Strong understanding of data governance, lead lifecycle management, segmentation, scoring, and analytics
Proven experience with CRM integrations, especially Marketo–Salesforce or similar systems
Excellent problem-solving and project management skills
Strong communication skills with the ability to influence cross-functional teams
Please note this is an ONSITE position.
Preferred Qualifications
Marketo Certification (e.g., Marketo Certified Expert or Solutions Architect)
Experience designing scalable data and campaign architectures
Familiarity with advanced personalization strategies, dynamic content, and engagement scoring
Experience with Adobe Experience Cloud ecosystem integrations
Agile delivery experience and familiarity with task management tools such as Jira or Azure DevOps
What Success Looks Like
Smooth, low-risk migrations with minimal disruption to business operations
High-quality, scalable Marketo platform configurations that support segmentation, scoring, automation, and personalization
Strong platform adoption and confidence among marketing, operations, and technology stakeholders
Clean data flows, accurate integrations, and reliable campaign performance
Well-documented migration outcomes, best practices, and enablement material
About Blue Acorn iCi
Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.
Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.
Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.
Why Join Us?
Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.
Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.
If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.
***Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***
Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.
Please click to read EEO Law Pay Transparency Act IER Right to Work Document Privacy Notice.
Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.
California applicants: Please click here for CCPA disclosures.
#J-18808-Ljbffr