Senior Paid Ads Specialist Job at Baalspots in Houston

We’re looking for a Senior Paid Ads Specialist to lead and scale paid media across Google Ads, Meta, TikTok, Programmatic platforms and Amazon. You’ll be responsible for building high-performing acquisition systems, improving ROAS and CAC, and driving measurable business growth through full-funnel strategy and execution. This is a hands‑on role for someone who is equally strong in media buying + analytics + creative performance strategy, and who knows how to test fast, learn faster, and build scalable campaigns that perform. What You’ll Do Strategy + Performance Leadership Own paid media strategy across Search, Social, Display, Video, Programmatic and Amazon Improve ROAS, CAC, MER, CTR, CVR, CPM, and other performance KPIs through optimization Develop testing roadmaps for creative, landing pages, audiences, bids, and offers Ensure channel budgets are allocated based on highest profitability and impact Google Ads Manage Search, Performance Max, Display, YouTube, and remarketing campaigns Optimize keywords, match types, bidding strategies, and conversion actions Ensure strong structure + tracking for scale and reporting accuracy Meta Ads Launch and optimize Advantage+ and manual funnel structures Guide creative iteration (UGC, static, carousel, video) based on performance insights Build audience strategy using broad + interest + lookalikes + retargeting TikTok Ads Build performance campaigns leveraging creators/UGC and iterative testing cycles Optimize for full‑funnel metrics: hook rate, CTR, CPA, and conversion lift Work closely with creative team for #J-18808-Ljbffr