Area Director, Franchise Performance (Colorado Springs, Colorado)

The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper‐midscale franchised hotels. Operating as a strategic and trusted advisor, the role focuses on improving profitability, guest satisfaction, and operational execution at the hotel and regional levels. The Area Director partners closely with hotel owners, management companies, and internal Choice stakeholders while leveraging data insights and established consultation frameworks to influence performance outcomes. This individual contributor role supports brand consistency, program adoption, and market competitiveness across the assigned territory.Conduct on‐site property consultations to assess performance gaps and implement recommended solutions that improve revenue, guest experience, and operational execution.Drive revenue and guest experience results by partnering with Revenue Management and cross‐functional teams.Apply Trusted Advisor skills to strengthen owner relationships, influence decision‐making, and drive operational improvements.* Demonstrated success leveraging analytics and data for performance improvement.* Proven experience managing ambiguity, influencing without authority, and navigating matrixed environments.Minimum 15 years of progressive hotel operations experience, preferably in midscale or upper‐midscale brands.Minimum 10 years of hotel leadership experience, ideally including multi‐unit or franchise performance responsibility.* Strong analytical and forecasting capabilities, including GOP and budget management experience.* Proficiency with Microsoft Office and hotel‐related data platforms (CoSTAR, Medallia, Salesforce, Tableau, BI dashboards, Workday, Concur).* Ability to translate analytics into actionable recommendations for operators and owners.* Exceptional communication, consulting, and persuasive influencing skills.* Strong project coordination and time‐management capabilities.* Ability to adapt to changing organizational needs and support ongoing business initiatives.* Demonstrated ability to establish credibility and build strong owner/operator relationships.* Bachelor’s Degree in Hotel Management, Business, Marketing, or related field or equivalent combination of education and work experience.* MBA preferred.* Competitive compensation and benefits, including medical, dental, and vision coverage* Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance* Financial benefits for retirement and health savings* Employee recognition programs* Discounts at Choice hotels worldwide #J-18808-Ljbffr