Head of Social Content & Strategy
Blackstone Shooting Sports LLC, Charlotte, NC, United States
The Role
We're hiring a Head of Social Content & Strategy to own the creative and strategic direction of our social media presence. This is a hands‑on leadership role — you'll be the one behind the camera, behind the edit, and behind the strategy. You'll build and manage content that makes people feel something, drives community growth, and reflects what Blackstone is actually like to be inside.
This isn't a "post three times a week and call it done" role. You'll be setting strategy, producing high-quality content, managing channel performance, developing creator partnerships, and leading a direct report — all at once.
What You'll Own Lead Content Strategy (20%)
Own and execute the overall social content strategy across all platforms
Track evolving trends, platform algorithms, influencer culture, and content formats — and apply them before everyone else does
Build and maintain a content calendar with planned shoots, posting schedules, and approval timelines
Develop and enforce brand voice and visual guidelines across all channels and contributors
Create & Produce Content (50%)
Shoot high-quality video and still photography for all social platforms
Edit with a social-first mindset — vertical formats, platform-tailored, attention-grabbing from frame one
Review and give feedback on content produced by team members or external creators
Manage Channels & Performance (15%)
Manage and grow social media channels using tools like Sprout Social
Own campaign budgets and reporting; work with external creators as needed
Translate analytics insights into actionable strategy adjustments
Lead Your People (5%)
Hire, onboard, and train direct reports and freelance contributors
Conduct regular 1:1s, annual performance reviews, and ongoing coaching with your direct report
Coordinate with internal teams (design, events, marketing) to keep content aligned with broader initiatives
Own Client & Partner Relationships (10%)
Brief, source, and manage relationships with influencer and creator partners
Present content strategies and performance reports to stakeholders
Conduct regular check-ins to align on goals, priorities, and upcoming campaigns
What We're Looking For You Must Have
3+ years creating and leading social content — video, photography, editing, and strategy
A portfolio that proves it — we'll want to see your work
Proficiency with social-first video editing (CapCut, Premiere, DaVinci, or equivalent)
Experience managing social platforms with real results (follower growth, engagement, reach)
Comfort with analytics tools (Sprout Social, Meta Business Suite, or similar)
An eye for brand consistency — you protect the look, feel, and voice across everything
Ability to pass an ATF-compliant background check
Bonus Points
Firearms, outdoor, sporting goods, or lifestyle brand experience
Influencer and creator partnership management
Experience with campaign budget management and reporting
Familiarity with content scheduling platforms
Experience building content guidelines or brand playbooks from scratch
Prior experience hiring or managing a creative team member
Benefits
Competitive pay
Full Benefits and PTO package
Matching 401K
Exceptional employee discounts
Free range membership
Professional growth and development opportunities
#J-18808-Ljbffr
This isn't a "post three times a week and call it done" role. You'll be setting strategy, producing high-quality content, managing channel performance, developing creator partnerships, and leading a direct report — all at once.
What You'll Own Lead Content Strategy (20%)
Own and execute the overall social content strategy across all platforms
Track evolving trends, platform algorithms, influencer culture, and content formats — and apply them before everyone else does
Build and maintain a content calendar with planned shoots, posting schedules, and approval timelines
Develop and enforce brand voice and visual guidelines across all channels and contributors
Create & Produce Content (50%)
Shoot high-quality video and still photography for all social platforms
Edit with a social-first mindset — vertical formats, platform-tailored, attention-grabbing from frame one
Review and give feedback on content produced by team members or external creators
Manage Channels & Performance (15%)
Manage and grow social media channels using tools like Sprout Social
Own campaign budgets and reporting; work with external creators as needed
Translate analytics insights into actionable strategy adjustments
Lead Your People (5%)
Hire, onboard, and train direct reports and freelance contributors
Conduct regular 1:1s, annual performance reviews, and ongoing coaching with your direct report
Coordinate with internal teams (design, events, marketing) to keep content aligned with broader initiatives
Own Client & Partner Relationships (10%)
Brief, source, and manage relationships with influencer and creator partners
Present content strategies and performance reports to stakeholders
Conduct regular check-ins to align on goals, priorities, and upcoming campaigns
What We're Looking For You Must Have
3+ years creating and leading social content — video, photography, editing, and strategy
A portfolio that proves it — we'll want to see your work
Proficiency with social-first video editing (CapCut, Premiere, DaVinci, or equivalent)
Experience managing social platforms with real results (follower growth, engagement, reach)
Comfort with analytics tools (Sprout Social, Meta Business Suite, or similar)
An eye for brand consistency — you protect the look, feel, and voice across everything
Ability to pass an ATF-compliant background check
Bonus Points
Firearms, outdoor, sporting goods, or lifestyle brand experience
Influencer and creator partnership management
Experience with campaign budget management and reporting
Familiarity with content scheduling platforms
Experience building content guidelines or brand playbooks from scratch
Prior experience hiring or managing a creative team member
Benefits
Competitive pay
Full Benefits and PTO package
Matching 401K
Exceptional employee discounts
Free range membership
Professional growth and development opportunities
#J-18808-Ljbffr