Senior Manager Brand Marketing - Gerber
Nestlé SA, Arlington, VA, United States
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary As a Brand Experience and Development Senior Manager, you are responsible for developing near‑term strategy (up to 18 months) and executing annual commercialization plans to deliver profitable growth and key operational results for Gerber. In this role, you leverage actionable insights to drive end‑to‑end optimization, identify and lead innovation, manage brand communications, and unlock consumer and customer value. You will collaborate closely with cross‑functional partners including Sales, Operations, and Finance to ensure strong execution of annual business plans.
Location: This is a hybrid role based in Arlington, VA. Key Responsibilities
Develop a deep understanding of consumer demographics, psychographics, occasions, path to purchase, and behavioral drivers through data and research
Identify, validate, and develop consumer insights and universal truths to drive relevant communications
Analyze data and synthesize insights to optimize plans and commercial investment decisions
Leverage data and trends to drive marketing innovation, brand building (communications), and retail programs
Business Planning
Own the P&L to ensure delivery of revenue, profit, market share, and brand health KPIs
Lead the monthly operating process, including forecasting, to manage demand fluctuations and supply challenges
Track sales, consumption, and consumer trends to identify gaps and opportunities
Manage the brand’s consumer marketing budget with a disciplined investment approach
Lead strategic revenue management initiatives including pricing, promotion, and price pack architecture (PPA)
Contribute to manufacturing, distribution, sourcing, and procurement strategies
Develop data‑driven category, portfolio, and brand strategies that inspire internal teams and customers
Explore and incorporate new approaches to brand innovation, including licensing and strategic partnerships
Brand and Product Experience
Partner with internal teams and external creative and media agencies to build awareness, penetration, and purchase frequency
Define optimal engagement strategies and campaign structures to reach consumers effectively
Ensure brand identity, essence, and activations remain culturally relevant across all touchpoints
Activate the brand’s nutrition, health, and wellness proposition in consumer communications
Drive efficient demand generation through disciplined budget management
Support packaging changes related to product, graphic, or formula updates
Support innovation and renovation pipeline development using consumer, shopper, and marketplace data
Lead innovation projects aligned with the brand’s innovation strategy in collaboration with cross‑functional and external partners
Partner with Sales and customers to execute strategy and win in an omni‑channel environment
Analyze promotional programs and recommend improvements to maximize effectiveness and efficiency
Translate the three‑year strategic plan into annual commercial plans across retailer channels
Lead development and execution of annual marketing plans across product, price, place, and promotion
Lead the Integrated Commercial Planning (ICP) process to deliver annual brand plans aligned to long‑term strategy
Talent Management
Lead, motivate, and inspire direct reports and cross‑functional teams to exceed performance targets
Communicate expectations clearly and provide ongoing feedback through robust performance management
Coach and develop team members through tailored development plans
Support talent recruitment and selection while promoting workforce diversity
Foster a culture of collaboration and best‑practice sharing
Key Activities & Experience
Product brand and marketing communications strategy
Monthly business planning (MBP) and quarterly business reviews (QBR)
Consumer pricing and strategic revenue management
Consumer marketing operations and execution
Insights and analytics
eCommerce
Agency management
Supply and materials trade‑off management
Development Areas
Category, brand, and consumer strategy
Brand identity and product proposition
Long‑term strategy and portfolio optimization
Product innovation and renovation
Channel and trade strategy
Sustainability and new business models
Nutrition, insights, analytics, and product quality
Packaging and design strategy
Operations, procurement, and sourcing strategy
Upfront storytelling and collaboration with Sales teams
Qualifications
Bachelor’s degree (BA/BS) in Marketing or related business field, or equivalent experience
MBA preferred
Strong budget management and financial acumen
Excellent negotiation, relationship‑building, and communication skills
Strong research, strategic analysis, and problem‑solving capabilities
Ability to work independently, manage multiple priorities, and meet deadlines
Proficiency in Microsoft Office applications
Critical Experience
Minimum 5 years of experience in marketing or brand management
Proven ability to lead and influence cross‑functional teams and agency partners
Experience leading marketing communications projects, including digital and media strategies
Strong experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen experience strongly preferred)
Demonstrated analytical thinking and ability to develop creative solutions to complex, ambiguous challenges
It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1‑800‑321‑6467.
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At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary As a Brand Experience and Development Senior Manager, you are responsible for developing near‑term strategy (up to 18 months) and executing annual commercialization plans to deliver profitable growth and key operational results for Gerber. In this role, you leverage actionable insights to drive end‑to‑end optimization, identify and lead innovation, manage brand communications, and unlock consumer and customer value. You will collaborate closely with cross‑functional partners including Sales, Operations, and Finance to ensure strong execution of annual business plans.
Location: This is a hybrid role based in Arlington, VA. Key Responsibilities
Develop a deep understanding of consumer demographics, psychographics, occasions, path to purchase, and behavioral drivers through data and research
Identify, validate, and develop consumer insights and universal truths to drive relevant communications
Analyze data and synthesize insights to optimize plans and commercial investment decisions
Leverage data and trends to drive marketing innovation, brand building (communications), and retail programs
Business Planning
Own the P&L to ensure delivery of revenue, profit, market share, and brand health KPIs
Lead the monthly operating process, including forecasting, to manage demand fluctuations and supply challenges
Track sales, consumption, and consumer trends to identify gaps and opportunities
Manage the brand’s consumer marketing budget with a disciplined investment approach
Lead strategic revenue management initiatives including pricing, promotion, and price pack architecture (PPA)
Contribute to manufacturing, distribution, sourcing, and procurement strategies
Develop data‑driven category, portfolio, and brand strategies that inspire internal teams and customers
Explore and incorporate new approaches to brand innovation, including licensing and strategic partnerships
Brand and Product Experience
Partner with internal teams and external creative and media agencies to build awareness, penetration, and purchase frequency
Define optimal engagement strategies and campaign structures to reach consumers effectively
Ensure brand identity, essence, and activations remain culturally relevant across all touchpoints
Activate the brand’s nutrition, health, and wellness proposition in consumer communications
Drive efficient demand generation through disciplined budget management
Support packaging changes related to product, graphic, or formula updates
Support innovation and renovation pipeline development using consumer, shopper, and marketplace data
Lead innovation projects aligned with the brand’s innovation strategy in collaboration with cross‑functional and external partners
Partner with Sales and customers to execute strategy and win in an omni‑channel environment
Analyze promotional programs and recommend improvements to maximize effectiveness and efficiency
Translate the three‑year strategic plan into annual commercial plans across retailer channels
Lead development and execution of annual marketing plans across product, price, place, and promotion
Lead the Integrated Commercial Planning (ICP) process to deliver annual brand plans aligned to long‑term strategy
Talent Management
Lead, motivate, and inspire direct reports and cross‑functional teams to exceed performance targets
Communicate expectations clearly and provide ongoing feedback through robust performance management
Coach and develop team members through tailored development plans
Support talent recruitment and selection while promoting workforce diversity
Foster a culture of collaboration and best‑practice sharing
Key Activities & Experience
Product brand and marketing communications strategy
Monthly business planning (MBP) and quarterly business reviews (QBR)
Consumer pricing and strategic revenue management
Consumer marketing operations and execution
Insights and analytics
eCommerce
Agency management
Supply and materials trade‑off management
Development Areas
Category, brand, and consumer strategy
Brand identity and product proposition
Long‑term strategy and portfolio optimization
Product innovation and renovation
Channel and trade strategy
Sustainability and new business models
Nutrition, insights, analytics, and product quality
Packaging and design strategy
Operations, procurement, and sourcing strategy
Upfront storytelling and collaboration with Sales teams
Qualifications
Bachelor’s degree (BA/BS) in Marketing or related business field, or equivalent experience
MBA preferred
Strong budget management and financial acumen
Excellent negotiation, relationship‑building, and communication skills
Strong research, strategic analysis, and problem‑solving capabilities
Ability to work independently, manage multiple priorities, and meet deadlines
Proficiency in Microsoft Office applications
Critical Experience
Minimum 5 years of experience in marketing or brand management
Proven ability to lead and influence cross‑functional teams and agency partners
Experience leading marketing communications projects, including digital and media strategies
Strong experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen experience strongly preferred)
Demonstrated analytical thinking and ability to develop creative solutions to complex, ambiguous challenges
It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1‑800‑321‑6467.
#J-18808-Ljbffr