Technical Sales Representative
Fraser Steel Company, Minneapolis, MN, United States
SUMMARY: Fraser Steel is seeking a highly motivated Technical Sales Representative – Tube Fabrication Services to accelerate growth in our fabricated metal components and tube‑based assemblies. This role is focused heavily on new business development, prospecting, and expanding our market presence across OEM, industrial, and custom fabrication markets.
The ideal candidate is a proactive “hunter” with strong technical aptitude, experience in metal fabrication manufacturing environments, and the ability to consult with engineering and operations teams. This position requires a balance of strategic account development, solution‑based selling, and technical communication.
Key Responsibilities Business Development & Sales Growth
Drive revenue growth for Fraser Steel’s fabrication capabilities.
Develop and execute strategic sales plans to achieve growth targets in assigned territories and market segments.
Identify, qualify, and secure new business opportunities in OEM B2B setting.
Build and manage a robust pipeline of opportunities using CRM tools with clear activity tracking and forecasting accuracy.
Conduct value‑based selling, identifying opportunities for upselling, cross‑selling, and expanding share of wallet.
Develop strong, long‑term relationships with engineering teams, procurement, buyers, and operational leadership at customer organizations.
Conduct on‑site customer visits, technical presentations, and plant tours to understand customer applications and requirements.
Conduct factory tours and sales presentations to prospective customers.
Maintain a high level of communication, responsiveness, and customer satisfaction across all accounts.
Technical & Operational Collaboration
Provide customers with technical guidance on manufacturability, weld processes, tolerances, materials, and design feasibility in partnership with Fraser Steel engineering and estimating teams.
Interpret and review blueprints, CAD models, and technical specifications for accurate proposal and solution development.
Deliver competitive, cost‑based proposals aligned with material, labor, and market considerations.
Share customer and market insights with internal teams to support continuous improvement and entrepreneurial initiatives.
Stay informed on industry trends, competitive offerings, and new technologies in tube fabrication, metal processing, and assembly production.
Represent Fraser Steel at tradeshows, conferences, and industry events to strengthen brand visibility/(travel 30-50%)
Work closely with the marketing team to develop campaigns that drive sales.
Other Responsibilities
Perform additional related duties as assigned.
Qualifications & Requirements Education & Experience
Bachelor’s degree in Engineering, Business, Industrial Technology, or related field preferred; equivalent experience considered.
Minimum 3+ years of industrial, manufacturing, or OEM sales experience.
Proven success in new business acquisition and technical/consultative selling.
Experience with metal fabrication processes such as MIG/TIG welding, laser cutting, tube bending, machining, powder coating, or contract manufacturing.
Experience selling into OEMs is strongly preferred.
Ability to read and interpret engineering drawings, CAD files, GD&T, and manufacturing specs.
Working knowledge of lean manufacturing and make‑to‑order environments.
Proficiency in CRM systems (Salesforce, HubSpot, etc.) and Microsoft Office Suite.
Soft Skills & Attributes
Strong hunter mentality—competitive, persistent, and results‑driven.
Excellent negotiation, communication, and relationship‑building skills.
Consultative sales style with ability to translate technical capabilities into customer solutions.
Strong organizational skills with the ability to manage multiple priorities.
High attention to detail, professionalism, and follow‑through in all customer interactions.
Ability to adapt quickly in a fast‑paced, evolving environment.
PREFERRED QUALIFICATIONS
Experience with Solidworks or other 3D modeling programs
Background in manufacturing
Bachelor’s Degree, preferably in technical major
PHYSICAL DEMANDS AND WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This job operates in a warehouse/manufacturing environment. The noise level in this work environment is usually loud.
While performing the duties of this job, the employee is regularly required to walk, talk, hear, stand, sit, use hands to finger, handle, or feel objects, tools, or controls. The employee must occasionally reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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The ideal candidate is a proactive “hunter” with strong technical aptitude, experience in metal fabrication manufacturing environments, and the ability to consult with engineering and operations teams. This position requires a balance of strategic account development, solution‑based selling, and technical communication.
Key Responsibilities Business Development & Sales Growth
Drive revenue growth for Fraser Steel’s fabrication capabilities.
Develop and execute strategic sales plans to achieve growth targets in assigned territories and market segments.
Identify, qualify, and secure new business opportunities in OEM B2B setting.
Build and manage a robust pipeline of opportunities using CRM tools with clear activity tracking and forecasting accuracy.
Conduct value‑based selling, identifying opportunities for upselling, cross‑selling, and expanding share of wallet.
Develop strong, long‑term relationships with engineering teams, procurement, buyers, and operational leadership at customer organizations.
Conduct on‑site customer visits, technical presentations, and plant tours to understand customer applications and requirements.
Conduct factory tours and sales presentations to prospective customers.
Maintain a high level of communication, responsiveness, and customer satisfaction across all accounts.
Technical & Operational Collaboration
Provide customers with technical guidance on manufacturability, weld processes, tolerances, materials, and design feasibility in partnership with Fraser Steel engineering and estimating teams.
Interpret and review blueprints, CAD models, and technical specifications for accurate proposal and solution development.
Deliver competitive, cost‑based proposals aligned with material, labor, and market considerations.
Share customer and market insights with internal teams to support continuous improvement and entrepreneurial initiatives.
Stay informed on industry trends, competitive offerings, and new technologies in tube fabrication, metal processing, and assembly production.
Represent Fraser Steel at tradeshows, conferences, and industry events to strengthen brand visibility/(travel 30-50%)
Work closely with the marketing team to develop campaigns that drive sales.
Other Responsibilities
Perform additional related duties as assigned.
Qualifications & Requirements Education & Experience
Bachelor’s degree in Engineering, Business, Industrial Technology, or related field preferred; equivalent experience considered.
Minimum 3+ years of industrial, manufacturing, or OEM sales experience.
Proven success in new business acquisition and technical/consultative selling.
Experience with metal fabrication processes such as MIG/TIG welding, laser cutting, tube bending, machining, powder coating, or contract manufacturing.
Experience selling into OEMs is strongly preferred.
Ability to read and interpret engineering drawings, CAD files, GD&T, and manufacturing specs.
Working knowledge of lean manufacturing and make‑to‑order environments.
Proficiency in CRM systems (Salesforce, HubSpot, etc.) and Microsoft Office Suite.
Soft Skills & Attributes
Strong hunter mentality—competitive, persistent, and results‑driven.
Excellent negotiation, communication, and relationship‑building skills.
Consultative sales style with ability to translate technical capabilities into customer solutions.
Strong organizational skills with the ability to manage multiple priorities.
High attention to detail, professionalism, and follow‑through in all customer interactions.
Ability to adapt quickly in a fast‑paced, evolving environment.
PREFERRED QUALIFICATIONS
Experience with Solidworks or other 3D modeling programs
Background in manufacturing
Bachelor’s Degree, preferably in technical major
PHYSICAL DEMANDS AND WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This job operates in a warehouse/manufacturing environment. The noise level in this work environment is usually loud.
While performing the duties of this job, the employee is regularly required to walk, talk, hear, stand, sit, use hands to finger, handle, or feel objects, tools, or controls. The employee must occasionally reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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