Head of Demand Generation
FirstClose, Inc., Austin, TX, United States
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Head of Demand Generation Full Time Remote, US
4 days ago Requisition ID: 1038
Salary Range: $160,000.00 To $190,000.00 Annually
Head of Demand Generation Location: Remote
Reports to: VP of Marketing
About FirstClose
FirstClose is a leading fintech provider of data and workflow solutions purpose-built for home equity and mortgage lenders. Founded in 2000 and headquartered in Austin, Texas, FirstClose helps banks, credit unions, and lenders accelerate HELOC and home equity loan originations while reducing cost, risk, and time to close. The company’s end-to-end digital platform integrates borrower-facing point-of-sale, property data, decisioning, and settlement services into a single streamlined experience.
The Role The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership.
Key Responsibilities
Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
Lead and develop a high-performing demand generation team and agency partners.
Collaborate with Product Marketing on messaging and go-to-market launches.
Continuously test, optimize, and scale high-performing channels.
Qualifications
10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
Strong expertise in pipeline modeling, attribution, and funnel analytics.
Experience selling into banks, credit unions, or regulated financial institutions preferred.
Strong cross-functional leadership and sales alignment skills.
Why Join FirstClose This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise, work with a seasoned executive team, and make a direct impact on company growth and market expansion.
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Head of Demand Generation Full Time Remote, US
4 days ago Requisition ID: 1038
Salary Range: $160,000.00 To $190,000.00 Annually
Head of Demand Generation Location: Remote
Reports to: VP of Marketing
About FirstClose
FirstClose is a leading fintech provider of data and workflow solutions purpose-built for home equity and mortgage lenders. Founded in 2000 and headquartered in Austin, Texas, FirstClose helps banks, credit unions, and lenders accelerate HELOC and home equity loan originations while reducing cost, risk, and time to close. The company’s end-to-end digital platform integrates borrower-facing point-of-sale, property data, decisioning, and settlement services into a single streamlined experience.
The Role The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership.
Key Responsibilities
Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
Lead and develop a high-performing demand generation team and agency partners.
Collaborate with Product Marketing on messaging and go-to-market launches.
Continuously test, optimize, and scale high-performing channels.
Qualifications
10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
Strong expertise in pipeline modeling, attribution, and funnel analytics.
Experience selling into banks, credit unions, or regulated financial institutions preferred.
Strong cross-functional leadership and sales alignment skills.
Why Join FirstClose This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise, work with a seasoned executive team, and make a direct impact on company growth and market expansion.
#J-18808-Ljbffr