Director, Digital Strategy - Digital & Insights
FTI Consulting, Inc, California, MO, United States
FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
Are you ready to make an impact?
About the Role FTI is searching for a data-driven, insights-focused, audience-centric digital communications professional to join the Digital & Insights practice of its Strategic Communications segment as a Director. The successful candidate will lead the development and execution of digital intelligence programs – spanning search optimization, AI-powered search (AIO/GEO), audience insights, paid media, analytics, and measurement – that directly drive client outcomes across complex, high-stakes communications mandates.
This is a client-facing role. The individual will serve as a trusted advisor, translating data and digital signals into actionable communications counsel. As digital intelligence and AI search reshapes how audiences find and form views about organizations, the Senior Director will be expected to support and deliver FTI’s evolving capabilities in this space – including implementation of measurement and digital intelligence infrastructures, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing.
What You’ll Do
Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.
Manage members of Digital & Insights teams on projects.
Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.
Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.
Execute comprehensive SEO strategies for clients, covering on-page optimization, technical SEO, and content architecture.
Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.
Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.
Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.
Evaluate audience engagement with client communications through the use of new tools, AI and product.
Mentor and coach early career professionals.
How You’ll Grow We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth, and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, a comprehensive and ongoing training program, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
What You’ll Need to Succeed Basic Requirements
10+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field
Track record in SEO and search strategy, including emerging AI-related tactics
Knowledge of and experience with social listening platforms such as Brandwatch and Meltwater
Proven ability of devising and managing/executing multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels
Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Neilsen, Pathmatics)
Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas
Ability to travel to clients and FTI office(s) as needed
Preferred Qualifications
Consulting experience and digital advocacy experience is a plus
Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs
Experience managing and executing multichannel paid media plans across search (SEM/PPC), social, programmatic, and other digital channels
Familiarity with CRM and marketing cloud a plus (e.g. Salesforce, Hubspot, Adobe Experience Cloud, etc.)
Demonstrated ability to build campaigns on data and insights and convert campaign performance reporting into actionable insights recommendations
Experience managing client-facing teams; experience directly managing, mentoring and/or training entry level employees
#LI-CH1
#LI-HYBRID
Competitive total compensation, including bonus earning potential
Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance
Generous paid time off and holidays
Company matched 401(k) retirement savings plan
Potential for flexible work arrangements
Generous paid parental leave with available planning tools, virtual expert coaching services and flex return support
Family care benefits, including back-up child/elder care
Employee wellness platform
Employee recognition programs
Paid time off for volunteering in your community
Corporate matching for charitable donations most important to you
Make an impact in our communities through company sponsored pro bono work
Professional development and certification programs
Free in-office snacks and drinks
Free smartphone and cellular plan(if applicable)
FTI Perks & Discounts at retailers and businesses
Upscale offices close to public transportation
About FTI Consulting FTI Consulting, Inc. is a leading global expert firm for organizations facing crisis and transformation, with more than 8,100 employees located in 32 countries and territories as of December 31, 2025. In certain jurisdictions, FTI Consulting’s services are provided through distinct legal entities that are separately capitalized and independently managed. The Company generated $3.80 billion in revenues during fiscal year 2025. More information can be found at www.fticonsulting.com.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
Compensation Disclosure:
The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.
Additional Information
Exempt or Non-Exempt?: Exempt
Job Family/Level: Op Level 3 - Director
Employee Status: Regular
United States, District of Columbia, Washington
#J-18808-Ljbffr
At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
Are you ready to make an impact?
About the Role FTI is searching for a data-driven, insights-focused, audience-centric digital communications professional to join the Digital & Insights practice of its Strategic Communications segment as a Director. The successful candidate will lead the development and execution of digital intelligence programs – spanning search optimization, AI-powered search (AIO/GEO), audience insights, paid media, analytics, and measurement – that directly drive client outcomes across complex, high-stakes communications mandates.
This is a client-facing role. The individual will serve as a trusted advisor, translating data and digital signals into actionable communications counsel. As digital intelligence and AI search reshapes how audiences find and form views about organizations, the Senior Director will be expected to support and deliver FTI’s evolving capabilities in this space – including implementation of measurement and digital intelligence infrastructures, answer engine optimization (AEO), generative engine optimization (GEO), and LLM reputation auditing.
What You’ll Do
Serve on client teams and lead projects; advise on the implementation of digital intelligence, measurement, social and paid strategies.
Manage members of Digital & Insights teams on projects.
Identify new opportunities to grow the digital and insights business internally in the Strategic Communications segments, across other FTI segments, and externally.
Employ consumer and media intelligence platforms to derive insights about client campaigns and initiatives, determining strategy as a result.
Execute comprehensive SEO strategies for clients, covering on-page optimization, technical SEO, and content architecture.
Conduct and interpret A/SEO audits to diagnose content gaps, keyword authority, crawlability issues, and competitive positioning.
Monitor and report on organic search performance using platforms including Google Search Console, SEMrush, or equivalents, and translate findings into actionable strategy.
Identify ways for clients to best communicate on digital media, prioritizing audiences, channels, content, and other factors through the interpretation of data and analytics.
Guide and manage social listening, monitoring and digital intelligence activities to determine topics, trends, and other factors that lead to successful communications programs.
Evaluate audience engagement with client communications through the use of new tools, AI and product.
Mentor and coach early career professionals.
How You’ll Grow We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth, and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, a comprehensive and ongoing training program, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
What You’ll Need to Succeed Basic Requirements
10+ years of experience in strategic communications, with a focus on digital intelligence, digital strategy, and paid media, or related field
Track record in SEO and search strategy, including emerging AI-related tactics
Knowledge of and experience with social listening platforms such as Brandwatch and Meltwater
Proven ability of devising and managing/executing multichannel paid media plans across social media, search, programmatic, direct-to-publisher and other channels
Experience with web analytics, search performance tools and media intelligence or measurement platforms (e.g., Google Search Console, SEMrush, Neilsen, Pathmatics)
Applicants must be currently authorized to work in the United States on a full-time basis; the employer will not sponsor applicants for work visas
Ability to travel to clients and FTI office(s) as needed
Preferred Qualifications
Consulting experience and digital advocacy experience is a plus
Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs
Experience managing and executing multichannel paid media plans across search (SEM/PPC), social, programmatic, and other digital channels
Familiarity with CRM and marketing cloud a plus (e.g. Salesforce, Hubspot, Adobe Experience Cloud, etc.)
Demonstrated ability to build campaigns on data and insights and convert campaign performance reporting into actionable insights recommendations
Experience managing client-facing teams; experience directly managing, mentoring and/or training entry level employees
#LI-CH1
#LI-HYBRID
Competitive total compensation, including bonus earning potential
Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance
Generous paid time off and holidays
Company matched 401(k) retirement savings plan
Potential for flexible work arrangements
Generous paid parental leave with available planning tools, virtual expert coaching services and flex return support
Family care benefits, including back-up child/elder care
Employee wellness platform
Employee recognition programs
Paid time off for volunteering in your community
Corporate matching for charitable donations most important to you
Make an impact in our communities through company sponsored pro bono work
Professional development and certification programs
Free in-office snacks and drinks
Free smartphone and cellular plan(if applicable)
FTI Perks & Discounts at retailers and businesses
Upscale offices close to public transportation
About FTI Consulting FTI Consulting, Inc. is a leading global expert firm for organizations facing crisis and transformation, with more than 8,100 employees located in 32 countries and territories as of December 31, 2025. In certain jurisdictions, FTI Consulting’s services are provided through distinct legal entities that are separately capitalized and independently managed. The Company generated $3.80 billion in revenues during fiscal year 2025. More information can be found at www.fticonsulting.com.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
Compensation Disclosure:
The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.
Additional Information
Exempt or Non-Exempt?: Exempt
Job Family/Level: Op Level 3 - Director
Employee Status: Regular
United States, District of Columbia, Washington
#J-18808-Ljbffr