Brand Strategy & Insights - Associate Director
Fidelity International, Claremore, OK, United States
Brand Strategy & Insights - Associate Director page is loaded## Brand Strategy & Insights - Associate Directorlocations:
Cannon Street Officetime type:
Full timeposted on:
今天发布time left to apply:
结束日期:2026年4月4日 (申请时间还剩 14 天)job requisition id:
J65407# **About the Opportunity**Job Type: PermanentApplication Deadline: 04 April 2026Title
Brand Strategy & Insights - Associate Director
Department
Global Brand and Creative
Location
London
Reports To
Brand and Creative Director
Level
Associate Director (7)Our clients come from all walks of life and so do we.
We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and
would
welcome
a
conversation
with
you
if
you
feel
you
might
benefit
from
any
reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.About your team
The Brand & Creative team defines, expresses and protects Fidelity’s global brand, enabling clarity, consistency and commercial effectiveness across regions, audiences and channels.About your role
We are seeking an exceptional brand strategist to help bring Fidelity’s enterprise brand to life in ways that drive commercial outcomes. This role ensures our brand system is not only coherent and consistent, but also commercially relevant, audience‐led and aligned to business priorities. You will co‐own brand guidelines with our Global Design Lead, lead our global brand health and insight programme, and ensure our brand experience delivers in partnership with leads from consumer, professional and employer brand divisions.Key responsibilities:• Co-own brand guidelines with the Global Design Lead, ensuring verbal and visual components form a unified, high-performing brand system
• Own brand health measurement, analysis and insight-led recommendations to senior stakeholders.
• Ensure brand expression across corporate websites and key digital properties is coherent and aligned.
• Collaborate with regional brand leads to support market activation that aligns to enterprise guardrails while addressing local commercial realities.
• Support employer brand by ensuring enterprise clarity strengthens our ability to attract and retain top talent.
• Providing clarity on complex brand questions and enabling teams across the business.
• Lead agency partnerships, ensuring exceptional strategic thinking and high-quality outputs.
• Create usable guidance, toolkits and playbooks that help marketing, digital and regional teams apply the brand with clarity and impact.
• Bring the enterprise brand strategy to life; clarifying, codifying and expressing it in ways that drive coherence and business impact.About you
• You are a seasoned brand strategist with deep experience in brand architecture, messaging and narrative development.
• Analytical and insight-driven, with experience interpreting brand tracking, market data and linking insight to commercial levers.
• A highly skilled communicator with exceptional copy judgement and attention to detail.
• Comfortable influencing senior leaders and facilitating cross-functional alignment.
• Experienced working in complex global organisations with varied regional cultures and expectations.
• Organised, driven and able to manage multiple strategic workstreams simultaneously.
• Collaborative and pragmatic, with a governance style that enables progress rather than blocking it.
• Experienced managing agencies and ensuring strategic and creative alignment.Feel rewarded
For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.As an international financial services organisation, we are in-scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook. #J-18808-Ljbffr
Cannon Street Officetime type:
Full timeposted on:
今天发布time left to apply:
结束日期:2026年4月4日 (申请时间还剩 14 天)job requisition id:
J65407# **About the Opportunity**Job Type: PermanentApplication Deadline: 04 April 2026Title
Brand Strategy & Insights - Associate Director
Department
Global Brand and Creative
Location
London
Reports To
Brand and Creative Director
Level
Associate Director (7)Our clients come from all walks of life and so do we.
We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and
would
welcome
a
conversation
with
you
if
you
feel
you
might
benefit
from
any
reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.About your team
The Brand & Creative team defines, expresses and protects Fidelity’s global brand, enabling clarity, consistency and commercial effectiveness across regions, audiences and channels.About your role
We are seeking an exceptional brand strategist to help bring Fidelity’s enterprise brand to life in ways that drive commercial outcomes. This role ensures our brand system is not only coherent and consistent, but also commercially relevant, audience‐led and aligned to business priorities. You will co‐own brand guidelines with our Global Design Lead, lead our global brand health and insight programme, and ensure our brand experience delivers in partnership with leads from consumer, professional and employer brand divisions.Key responsibilities:• Co-own brand guidelines with the Global Design Lead, ensuring verbal and visual components form a unified, high-performing brand system
• Own brand health measurement, analysis and insight-led recommendations to senior stakeholders.
• Ensure brand expression across corporate websites and key digital properties is coherent and aligned.
• Collaborate with regional brand leads to support market activation that aligns to enterprise guardrails while addressing local commercial realities.
• Support employer brand by ensuring enterprise clarity strengthens our ability to attract and retain top talent.
• Providing clarity on complex brand questions and enabling teams across the business.
• Lead agency partnerships, ensuring exceptional strategic thinking and high-quality outputs.
• Create usable guidance, toolkits and playbooks that help marketing, digital and regional teams apply the brand with clarity and impact.
• Bring the enterprise brand strategy to life; clarifying, codifying and expressing it in ways that drive coherence and business impact.About you
• You are a seasoned brand strategist with deep experience in brand architecture, messaging and narrative development.
• Analytical and insight-driven, with experience interpreting brand tracking, market data and linking insight to commercial levers.
• A highly skilled communicator with exceptional copy judgement and attention to detail.
• Comfortable influencing senior leaders and facilitating cross-functional alignment.
• Experienced working in complex global organisations with varied regional cultures and expectations.
• Organised, driven and able to manage multiple strategic workstreams simultaneously.
• Collaborative and pragmatic, with a governance style that enables progress rather than blocking it.
• Experienced managing agencies and ensuring strategic and creative alignment.Feel rewarded
For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.As an international financial services organisation, we are in-scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook. #J-18808-Ljbffr