Media Director
Reflex Media, Inc., Las Vegas, NV, United States
MEDIA DIRECTOR
Reflex Media | Remote (U.S.) | Full-Time
Reports to: Sr. Director of Analytics, Growth and Lifecycle
WHO WE ARE Reflex Media operates Seeking, a premium subscription platform that connects ambitious, successful people. We manage a multi-channel media portfolio and are focused on scaling customer acquisition while maintaining efficiency. Our work sits at the intersection of marketing, data, and product. We prioritize clear decision-making, strong execution, and accountability. Teams are expected to operate with ownership, use data to guide decisions, and continuously raise the bar on how work gets done.
THE OPPORTUNITY We are looking for a Media Director to own paid acquisition performance across two distinct audiences that require meaningfully different channel strategies and creative approaches.
This role owns how media investment translates into business outcomes. You will manage a $10M+ annual media budget and be accountable for driving efficient customer acquisition at scale, improving ROAS and CPA, and building a more diversified and resilient channel mix over time.
Our current media investment is concentrated in paid social (Meta, Snapchat, TikTok) and search (Google). The core channels are established and there is meaningful opportunity to expand into audio, streaming, and out-of-home. This hire is about optimizing what exists and building toward a more durable mix.
You will set direction for where and how we invest, make decisions on budget allocation and testing strategy, and ensure decisions are grounded in data, not intuition. This includes identifying what to scale, what to fix, and what to stop.
The role requires strong partnership with Creative, Analytics, and Product to ensure media, messaging, and on-site experience are aligned and contributing to conversion.
You will manage and develop a Performance Marketing Manager and help build the media function as the business scales.
WHO WE’RE LOOKING FOR Performance-Oriented Operator
You are accountable for outcomes, not activity. You manage media with a clear focus on efficiency and scale, and you make decisions based on performance data, not assumptions. You hold yourself and others to a high bar and do not accept persistent underperformance without a clear diagnosis and a plan to address it.
Strong Allocator
You are experienced managing significant budgets and know how to allocate spend across channels based on return. You are comfortable making tradeoffs between scale and efficiency, and between proven channels and emerging opportunities.
Data-Driven and Rigorous
You have high standards for data quality and use it to drive decisions. You question assumptions, dig into the details, and follow problems until they are understood and resolved. You are not satisfied with surface-level answers. You have developed strong judgment from pattern recognition across many campaigns and know when something is off before the dashboard tells you.
Structured Thinker
You bring clarity and discipline to how work gets done. You define clear hypotheses, run structured tests, and ensure decisions are grounded in evidence. You simplify complex performance data into clear direction.
Cross-Functional Partner
You work closely with Creative, Analytics, and Product to improve performance. You understand that media performance is not just a function of targeting and bidding, but also of creative quality and on-site experience.
Team Builder and Talent Developer
You take ownership of raising the bar of the team. You set clear expectations, coach performance, and develop talent. You improve how the team operates and ensure the quality of thinking and execution increases over time. You raise the standard with every hire and every coaching conversation and do not let it slip to make progress easier.
Curious and Continuously Improving
You stay ahead of changes in the channel landscape, measurement approaches, and platform capabilities. You bring new thinking into the team proactively, not reactively. You look for ways to simplify how the work gets done and are never satisfied that the current approach is the best one.
High Ownership and Bias for Action
You take responsibility for outcomes and move quickly to address issues. You do not wait for direction when something is off. You identify problems early, make decisions, and drive them through. You share your point of view even when it is inconvenient, push back on decisions you disagree with, and commit fully once a direction is set.
WHAT YOU WILL OWN Paid Acquisition Performance
Own paid acquisition performance across channels and audience segments. You are accountable for delivering efficient, scalable customer acquisition and improving the relationship between spend and revenue over time. You identify and act on performance issues quickly.
Budget Allocation and Channel Strategy
Determine how budget is allocated across channels based on performance. Continuously evaluate where to scale, where to optimize, and where to reduce or stop spend. Make clear tradeoffs between scale and efficiency and act decisively.
Testing and Optimization
Define and run structured tests across targeting, creative, bidding, and landing experiences. Ensure testing is disciplined, measurable, and directly informs future investment decisions.
Channel Expansion and Diversification
Identify and validate new channels and opportunities. Validate rigorously before committing budget at scale. Balance expansion with maintaining efficiency in core channels, reducing reliance on any single platform over time.
Creative and Conversion Partnership
Work closely with Creative and Product to improve performance. Translate media insights into clear direction on creative, messaging, and landing page optimization.
Measurement and Reporting
Ensure performance is accurately measured and clearly communicated. Translate data into decisions, highlight tradeoffs, and provide clear recommendations on where to invest.
Team Leadership and Development
Manage and develop the Performance Marketing Manager, delegating execution while maintaining full ownership of performance, strategy, and outcomes.
QUALIFICATIONS AND EXPERIENCE Required
8-12+ years of experience in performance marketing, media, or growth, with demonstrated ownership of acquisition outcomes
Experience managing and allocating media budgets of $10M+ annually with clear accountability for ROAS, CPA, or similar performance metrics
Strong analytical capability, including experience with attribution, testing frameworks, and performance analysis
Proven ability to make data-driven decisions and translate performance insights into clear actions
Experience working cross-functionally with Creative, Product, and Analytics to improve conversion and overall performance
Experience managing and developing at least one direct report
Strong hands‑on experience with major digital advertising platforms (Google, Meta, TikTok, Snapchat, and programmatic), with a track record of operating directly in‑platform earlier in your career and the ability to now lead through decision‑making and allocation
Experience transitioning from hands‑on execution to owning strategy, allocation, and team performance
Preferred
Experience operating in a subscription, marketplace, or consumer technology business
Experience acquiring across two or more distinct audience segments with materially different media behaviors and channel strategies
Experience scaling acquisition into audio, streaming, out-of-home, or other adjacent channels
Familiarity with incrementality testing, media mix modeling, or other advanced measurement approaches
Experience improving or building reporting and decision‑making frameworks
Experience working with or optimizing landing pages and conversion flows
COMPENSATION AND BENEFITS This is a full-time, remote position open to candidates based in the United States.
Base Salary: $140,000 – $180,000 annually, commensurate with experience.
Performance Bonus: Annual bonus tied to media performance KPIs and company objectives.
Benefits: Comprehensive health, dental, and vision insurance; 401(k); generous PTO; and the flexibility of a fully remote work environment.
HOW TO APPLY Please submit your resume along with brief responses to the following:
Describe a time you owned media performance. What decisions did you make, and what was the outcome?
Describe a budget allocation decision you made across channels and the tradeoffs involved
Describe how you diagnosed and addressed a performance issue
You have a fixed budget split across three channels at different stages of maturity: one is performing but approaching saturation, one is scaling but with declining efficiency, and one is early-stage with limited data. Walk us through how you would think about reallocation
Selected candidates will be asked to complete a short business case (approximately 60-90 minutes) focused on budget allocation, performance diagnosis, and decision-making
#J-18808-Ljbffr
Reflex Media | Remote (U.S.) | Full-Time
Reports to: Sr. Director of Analytics, Growth and Lifecycle
WHO WE ARE Reflex Media operates Seeking, a premium subscription platform that connects ambitious, successful people. We manage a multi-channel media portfolio and are focused on scaling customer acquisition while maintaining efficiency. Our work sits at the intersection of marketing, data, and product. We prioritize clear decision-making, strong execution, and accountability. Teams are expected to operate with ownership, use data to guide decisions, and continuously raise the bar on how work gets done.
THE OPPORTUNITY We are looking for a Media Director to own paid acquisition performance across two distinct audiences that require meaningfully different channel strategies and creative approaches.
This role owns how media investment translates into business outcomes. You will manage a $10M+ annual media budget and be accountable for driving efficient customer acquisition at scale, improving ROAS and CPA, and building a more diversified and resilient channel mix over time.
Our current media investment is concentrated in paid social (Meta, Snapchat, TikTok) and search (Google). The core channels are established and there is meaningful opportunity to expand into audio, streaming, and out-of-home. This hire is about optimizing what exists and building toward a more durable mix.
You will set direction for where and how we invest, make decisions on budget allocation and testing strategy, and ensure decisions are grounded in data, not intuition. This includes identifying what to scale, what to fix, and what to stop.
The role requires strong partnership with Creative, Analytics, and Product to ensure media, messaging, and on-site experience are aligned and contributing to conversion.
You will manage and develop a Performance Marketing Manager and help build the media function as the business scales.
WHO WE’RE LOOKING FOR Performance-Oriented Operator
You are accountable for outcomes, not activity. You manage media with a clear focus on efficiency and scale, and you make decisions based on performance data, not assumptions. You hold yourself and others to a high bar and do not accept persistent underperformance without a clear diagnosis and a plan to address it.
Strong Allocator
You are experienced managing significant budgets and know how to allocate spend across channels based on return. You are comfortable making tradeoffs between scale and efficiency, and between proven channels and emerging opportunities.
Data-Driven and Rigorous
You have high standards for data quality and use it to drive decisions. You question assumptions, dig into the details, and follow problems until they are understood and resolved. You are not satisfied with surface-level answers. You have developed strong judgment from pattern recognition across many campaigns and know when something is off before the dashboard tells you.
Structured Thinker
You bring clarity and discipline to how work gets done. You define clear hypotheses, run structured tests, and ensure decisions are grounded in evidence. You simplify complex performance data into clear direction.
Cross-Functional Partner
You work closely with Creative, Analytics, and Product to improve performance. You understand that media performance is not just a function of targeting and bidding, but also of creative quality and on-site experience.
Team Builder and Talent Developer
You take ownership of raising the bar of the team. You set clear expectations, coach performance, and develop talent. You improve how the team operates and ensure the quality of thinking and execution increases over time. You raise the standard with every hire and every coaching conversation and do not let it slip to make progress easier.
Curious and Continuously Improving
You stay ahead of changes in the channel landscape, measurement approaches, and platform capabilities. You bring new thinking into the team proactively, not reactively. You look for ways to simplify how the work gets done and are never satisfied that the current approach is the best one.
High Ownership and Bias for Action
You take responsibility for outcomes and move quickly to address issues. You do not wait for direction when something is off. You identify problems early, make decisions, and drive them through. You share your point of view even when it is inconvenient, push back on decisions you disagree with, and commit fully once a direction is set.
WHAT YOU WILL OWN Paid Acquisition Performance
Own paid acquisition performance across channels and audience segments. You are accountable for delivering efficient, scalable customer acquisition and improving the relationship between spend and revenue over time. You identify and act on performance issues quickly.
Budget Allocation and Channel Strategy
Determine how budget is allocated across channels based on performance. Continuously evaluate where to scale, where to optimize, and where to reduce or stop spend. Make clear tradeoffs between scale and efficiency and act decisively.
Testing and Optimization
Define and run structured tests across targeting, creative, bidding, and landing experiences. Ensure testing is disciplined, measurable, and directly informs future investment decisions.
Channel Expansion and Diversification
Identify and validate new channels and opportunities. Validate rigorously before committing budget at scale. Balance expansion with maintaining efficiency in core channels, reducing reliance on any single platform over time.
Creative and Conversion Partnership
Work closely with Creative and Product to improve performance. Translate media insights into clear direction on creative, messaging, and landing page optimization.
Measurement and Reporting
Ensure performance is accurately measured and clearly communicated. Translate data into decisions, highlight tradeoffs, and provide clear recommendations on where to invest.
Team Leadership and Development
Manage and develop the Performance Marketing Manager, delegating execution while maintaining full ownership of performance, strategy, and outcomes.
QUALIFICATIONS AND EXPERIENCE Required
8-12+ years of experience in performance marketing, media, or growth, with demonstrated ownership of acquisition outcomes
Experience managing and allocating media budgets of $10M+ annually with clear accountability for ROAS, CPA, or similar performance metrics
Strong analytical capability, including experience with attribution, testing frameworks, and performance analysis
Proven ability to make data-driven decisions and translate performance insights into clear actions
Experience working cross-functionally with Creative, Product, and Analytics to improve conversion and overall performance
Experience managing and developing at least one direct report
Strong hands‑on experience with major digital advertising platforms (Google, Meta, TikTok, Snapchat, and programmatic), with a track record of operating directly in‑platform earlier in your career and the ability to now lead through decision‑making and allocation
Experience transitioning from hands‑on execution to owning strategy, allocation, and team performance
Preferred
Experience operating in a subscription, marketplace, or consumer technology business
Experience acquiring across two or more distinct audience segments with materially different media behaviors and channel strategies
Experience scaling acquisition into audio, streaming, out-of-home, or other adjacent channels
Familiarity with incrementality testing, media mix modeling, or other advanced measurement approaches
Experience improving or building reporting and decision‑making frameworks
Experience working with or optimizing landing pages and conversion flows
COMPENSATION AND BENEFITS This is a full-time, remote position open to candidates based in the United States.
Base Salary: $140,000 – $180,000 annually, commensurate with experience.
Performance Bonus: Annual bonus tied to media performance KPIs and company objectives.
Benefits: Comprehensive health, dental, and vision insurance; 401(k); generous PTO; and the flexibility of a fully remote work environment.
HOW TO APPLY Please submit your resume along with brief responses to the following:
Describe a time you owned media performance. What decisions did you make, and what was the outcome?
Describe a budget allocation decision you made across channels and the tradeoffs involved
Describe how you diagnosed and addressed a performance issue
You have a fixed budget split across three channels at different stages of maturity: one is performing but approaching saturation, one is scaling but with declining efficiency, and one is early-stage with limited data. Walk us through how you would think about reallocation
Selected candidates will be asked to complete a short business case (approximately 60-90 minutes) focused on budget allocation, performance diagnosis, and decision-making
#J-18808-Ljbffr