Email Marketing Specialist
Jazz at Lincoln Center, New York, NY, United States
About The Role
The Email Marketing Specialist supports the execution of email communications across the organization. This role focuses on building and sending email campaigns, maintaining audience lists, coordinating content and approvals, and supporting automated email communications that help drive audience engagement, ticket sales, subscriptions, memberships, and donations.
Working closely with the Marketing, Development, and Education teams, the Email Marketing Specialist translates campaign plans into clear, well‑formatted emails, maintains accurate audience segmentation, and helps ensure communications are delivered effectively and on schedule.
This role is highly detail‑oriented and operational, requiring strong organization, collaboration, and technical comfort with email marketing platforms and CRM systems.
Responsibilities Email Content Development & Deployment
Build and deploy email campaigns across performance marketing, education, fundraising, and institutional messaging.
Draft and format email content, edit copy, and build layouts that align with Jazz at Lincoln Center’s brand and voice.
Coordinate with internal stakeholders to gather copy, images, and approvals needed for scheduled email sends.
Prepare and schedule campaigns according to the marketing communications calendar.
Ensure emails are formatted correctly across devices and email clients and meet internal quality standards for grammar, clarity, and presentation.
Apply established email marketing practices to support deliverability, responsiveness, and accurate rendering across major email clients.
CRM & List Management
Maintain day‑to‑day operations within the email marketing platform, including audience lists, data accuracy, and list hygiene.
Build and maintain audience segments based on patron type (ticket buyers, subscribers, donors, educators, etc.) and engagement interests.
Pull lists and prepare targeting selections for scheduled email campaigns.
Work with Tessitura and Technology teams to help maintain clean and reliable data connections between systems.
Support ongoing maintenance of audience data used for marketing communications.
Automated Email Communications
Build and maintain automated email journeys such as welcome series, renewal reminders, abandoned cart reminders, and re‑engagement campaigns.
Implement updates or adjustments to automated campaigns based on direction from marketing leadership.
Support routine testing of subject lines, layouts, calls‑to‑action, and send timing to improve campaign performance.
Follow internal guidelines and applicable data privacy requirements for email marketing communications.
Reporting & Analysis
Track email campaign performance metrics including open rates, click‑through rates, conversions, and unsubscribe activity.
Prepare reports summarizing campaign results for internal teams.
Support the creation and maintenance of dashboards that help teams understand audience engagement and campaign performance.
Share observations from campaign results to help inform future communications.
Key Competencies
Strong writing and editing skills with the ability to produce clear, engaging marketing communications.
Attention to detail and commitment to maintaining brand voice and communication standards.
Comfort working within email marketing platforms and CRM systems.
Understanding of audience segmentation and email list management practices.
Ability to monitor campaign metrics and summarize results.
Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Ability to coordinate across teams and navigate approval processes.
Experience building and maintaining automated email communications.
Familiarity with email deliverability considerations, accessibility standards, and responsive design.
Working knowledge of email marketing compliance requirements such as CAN‑SPAM and related privacy practices.
Collaborative approach and strong interpersonal communication skills.
Qualifications
4–6 years of experience supporting email marketing, digital marketing, or CRM‑driven communications.
Hands‑on experience with email marketing platforms (such as Wordfly, Salesforce Marketing Cloud, Mailchimp, or similar).
Experience working with CRM systems; familiarity with Tessitura and Wordfly or Salesforce Marketing Cloud preferred.
Experience building segmented email campaigns and supporting automated marketing communications.
Ability to interpret campaign performance data and summarize key results.
Experience working in a performing arts, nonprofit, cultural, or mission‑driven organization preferred.
Benefits We offer a comprehensive benefits package including generous PTO; medical, dental & vision; a defined contribution plan and deferred compensation plans.
Work Location Expectations At Jazz at Lincoln Center, we believe the best work happens in person, through collaboration, spontaneous conversation, and the kind of connection that reflects the spirit of jazz itself. While we do not offer formal hybrid arrangements, we approach real life with understanding: when things come up, we are flexible. That said, staff are expected to be on site whenever their role or schedule requires it, whether that is standard hours, evenings, or weekends, so that we can do our best work together.
Equal Opportunity Employer Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants, employees, contractors, and other covered persons, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Jazz at Lincoln Center is committed to creating an inclusive, open, and respectful culture that reflects and embraces diversity.
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Working closely with the Marketing, Development, and Education teams, the Email Marketing Specialist translates campaign plans into clear, well‑formatted emails, maintains accurate audience segmentation, and helps ensure communications are delivered effectively and on schedule.
This role is highly detail‑oriented and operational, requiring strong organization, collaboration, and technical comfort with email marketing platforms and CRM systems.
Responsibilities Email Content Development & Deployment
Build and deploy email campaigns across performance marketing, education, fundraising, and institutional messaging.
Draft and format email content, edit copy, and build layouts that align with Jazz at Lincoln Center’s brand and voice.
Coordinate with internal stakeholders to gather copy, images, and approvals needed for scheduled email sends.
Prepare and schedule campaigns according to the marketing communications calendar.
Ensure emails are formatted correctly across devices and email clients and meet internal quality standards for grammar, clarity, and presentation.
Apply established email marketing practices to support deliverability, responsiveness, and accurate rendering across major email clients.
CRM & List Management
Maintain day‑to‑day operations within the email marketing platform, including audience lists, data accuracy, and list hygiene.
Build and maintain audience segments based on patron type (ticket buyers, subscribers, donors, educators, etc.) and engagement interests.
Pull lists and prepare targeting selections for scheduled email campaigns.
Work with Tessitura and Technology teams to help maintain clean and reliable data connections between systems.
Support ongoing maintenance of audience data used for marketing communications.
Automated Email Communications
Build and maintain automated email journeys such as welcome series, renewal reminders, abandoned cart reminders, and re‑engagement campaigns.
Implement updates or adjustments to automated campaigns based on direction from marketing leadership.
Support routine testing of subject lines, layouts, calls‑to‑action, and send timing to improve campaign performance.
Follow internal guidelines and applicable data privacy requirements for email marketing communications.
Reporting & Analysis
Track email campaign performance metrics including open rates, click‑through rates, conversions, and unsubscribe activity.
Prepare reports summarizing campaign results for internal teams.
Support the creation and maintenance of dashboards that help teams understand audience engagement and campaign performance.
Share observations from campaign results to help inform future communications.
Key Competencies
Strong writing and editing skills with the ability to produce clear, engaging marketing communications.
Attention to detail and commitment to maintaining brand voice and communication standards.
Comfort working within email marketing platforms and CRM systems.
Understanding of audience segmentation and email list management practices.
Ability to monitor campaign metrics and summarize results.
Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Ability to coordinate across teams and navigate approval processes.
Experience building and maintaining automated email communications.
Familiarity with email deliverability considerations, accessibility standards, and responsive design.
Working knowledge of email marketing compliance requirements such as CAN‑SPAM and related privacy practices.
Collaborative approach and strong interpersonal communication skills.
Qualifications
4–6 years of experience supporting email marketing, digital marketing, or CRM‑driven communications.
Hands‑on experience with email marketing platforms (such as Wordfly, Salesforce Marketing Cloud, Mailchimp, or similar).
Experience working with CRM systems; familiarity with Tessitura and Wordfly or Salesforce Marketing Cloud preferred.
Experience building segmented email campaigns and supporting automated marketing communications.
Ability to interpret campaign performance data and summarize key results.
Experience working in a performing arts, nonprofit, cultural, or mission‑driven organization preferred.
Benefits We offer a comprehensive benefits package including generous PTO; medical, dental & vision; a defined contribution plan and deferred compensation plans.
Work Location Expectations At Jazz at Lincoln Center, we believe the best work happens in person, through collaboration, spontaneous conversation, and the kind of connection that reflects the spirit of jazz itself. While we do not offer formal hybrid arrangements, we approach real life with understanding: when things come up, we are flexible. That said, staff are expected to be on site whenever their role or schedule requires it, whether that is standard hours, evenings, or weekends, so that we can do our best work together.
Equal Opportunity Employer Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants, employees, contractors, and other covered persons, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Jazz at Lincoln Center is committed to creating an inclusive, open, and respectful culture that reflects and embraces diversity.
#J-18808-Ljbffr