Social Media Strategist
Kinship, Atlanta, GA, United States
The Social Media Strategist leads several high-profile hospitality partner accounts while developing impactful, best-in-class social marketing campaigns for the agency’s portfolio of clients.
SOCIAL MEDIA STRATEGIST RESPONSIBILITIES DEVELOPMENT
Cultivate career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve company, job, and partners.
Lead and own team growth initiatives to foster professional and personal development.
OVERALL
Promote a “story first” approach in all we do.
Maintain an expert-level understanding of social media platforms as well as the latest tools and applications in social marketing.
Engross yourself in culture, food and travel, becoming an expert in your client partners personalities, products and processes.
Keep up to date on current trends within the represented industries of the agency.
Develop a keen understanding of social marketing measurement and reporting tools.
Maintain an understanding of partner brand voices and create authentic stories that drive engagement and revenue.
Ensure resonant storytelling practices, effective social copy and innovative content strategies across all platforms.
PEOPLE RESPONSIBILITIES
Team Culture & Motivation: Display initiative and a leadership mindset that contributes positively to the combined productivity of assigned account teams and the Travel Social Media department.
Culture Initiatives: Take part in building Kinship’s work culture, by actively volunteering for additional committees, programs and initiatives outside of normal social marketing duties.
Safe Space: Create a safe space and build trusted relationships within the account team to share challenges, develop recovery strategies and apply key learnings.
Training & Onboarding: Participate in new process trainings to bridge knowledge gaps while sharing skills to educate the team on workflow improvements and essential tools.
Creative Assessment: Assess creative portfolios and content calendars to evaluate social content quality and ensure strategic alignment with partners.
STRATEGY & PARTNER RESPONSIBILITIES
Account Ownership: Serve on account lead on 3+ partner accounts, notably higher-profile accounts within the agency’s client portfolio.
Strategy Evolution: Challenge, evolve and scale strategy across the department and its 60+ client partners.
Engagement Oversight: Support leaders with monitoring and optimizing engagement performance and track partner results.
Account Recovery: Work with leadership to establish rapid-response "Recovery Plan" strategies for account recovery when needed, while maintaining poise and calm to strengthen partner relationships.
Strategic Improvements: Develop action plans for your account team to optimize its performance while maintaining high morale.
A/B Testing: Implement A/B testing in content strategy and paid social campaigns. Apply key learnings gained from insights.
CONTENT & ENGAGEMENT
Creative Oversight: Oversee storytelling quality, engagement, content quality and process efficiency.
Content Planning: Develop and execute yearly content plans to drive consistent brand storytelling and social metric KPIs.
Content Production: Develop and produce social media assets, whether through own means, in partnership with clients and other creators, or in collaboration with the agency’s Studio team.
Community Management: Actively monitor and engage partner social audiences to build brand loyalty, solve customer issues and incentivize engagement.
Community Engagement: Proactively maintain lists of influential entities, personalities, local businesses, community groups and more, reaching out to them often for collaborative partnerships to amplify partner’s social presence and grow social followings.
Influencer Marketing: Work with agency influencer team to maintain targeted creator lists, reaching out to influencers regularly for content development and collaborative opportunities.
Innovation: Identify and forecast emerging trends and drive adoption of new strategic channels, content types and tools.
REPORTING
Performance Tracking: Collect social media metrics for monthly performance tracking, monitoring YTD goals and platform analytics to improve strategy.
Stakeholder Reporting: Report performance insights to account team leadership and partners on an ad-hoc, monthly and yearly basis.
Data Synthesis: Present high-level, data-informed insights to senior leadership and stakeholders.
Salary: $60-$65K depending on experience
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SOCIAL MEDIA STRATEGIST RESPONSIBILITIES DEVELOPMENT
Cultivate career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve company, job, and partners.
Lead and own team growth initiatives to foster professional and personal development.
OVERALL
Promote a “story first” approach in all we do.
Maintain an expert-level understanding of social media platforms as well as the latest tools and applications in social marketing.
Engross yourself in culture, food and travel, becoming an expert in your client partners personalities, products and processes.
Keep up to date on current trends within the represented industries of the agency.
Develop a keen understanding of social marketing measurement and reporting tools.
Maintain an understanding of partner brand voices and create authentic stories that drive engagement and revenue.
Ensure resonant storytelling practices, effective social copy and innovative content strategies across all platforms.
PEOPLE RESPONSIBILITIES
Team Culture & Motivation: Display initiative and a leadership mindset that contributes positively to the combined productivity of assigned account teams and the Travel Social Media department.
Culture Initiatives: Take part in building Kinship’s work culture, by actively volunteering for additional committees, programs and initiatives outside of normal social marketing duties.
Safe Space: Create a safe space and build trusted relationships within the account team to share challenges, develop recovery strategies and apply key learnings.
Training & Onboarding: Participate in new process trainings to bridge knowledge gaps while sharing skills to educate the team on workflow improvements and essential tools.
Creative Assessment: Assess creative portfolios and content calendars to evaluate social content quality and ensure strategic alignment with partners.
STRATEGY & PARTNER RESPONSIBILITIES
Account Ownership: Serve on account lead on 3+ partner accounts, notably higher-profile accounts within the agency’s client portfolio.
Strategy Evolution: Challenge, evolve and scale strategy across the department and its 60+ client partners.
Engagement Oversight: Support leaders with monitoring and optimizing engagement performance and track partner results.
Account Recovery: Work with leadership to establish rapid-response "Recovery Plan" strategies for account recovery when needed, while maintaining poise and calm to strengthen partner relationships.
Strategic Improvements: Develop action plans for your account team to optimize its performance while maintaining high morale.
A/B Testing: Implement A/B testing in content strategy and paid social campaigns. Apply key learnings gained from insights.
CONTENT & ENGAGEMENT
Creative Oversight: Oversee storytelling quality, engagement, content quality and process efficiency.
Content Planning: Develop and execute yearly content plans to drive consistent brand storytelling and social metric KPIs.
Content Production: Develop and produce social media assets, whether through own means, in partnership with clients and other creators, or in collaboration with the agency’s Studio team.
Community Management: Actively monitor and engage partner social audiences to build brand loyalty, solve customer issues and incentivize engagement.
Community Engagement: Proactively maintain lists of influential entities, personalities, local businesses, community groups and more, reaching out to them often for collaborative partnerships to amplify partner’s social presence and grow social followings.
Influencer Marketing: Work with agency influencer team to maintain targeted creator lists, reaching out to influencers regularly for content development and collaborative opportunities.
Innovation: Identify and forecast emerging trends and drive adoption of new strategic channels, content types and tools.
REPORTING
Performance Tracking: Collect social media metrics for monthly performance tracking, monitoring YTD goals and platform analytics to improve strategy.
Stakeholder Reporting: Report performance insights to account team leadership and partners on an ad-hoc, monthly and yearly basis.
Data Synthesis: Present high-level, data-informed insights to senior leadership and stakeholders.
Salary: $60-$65K depending on experience
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