Public Relations Manager
HKS, Inc., Miami, FL, United States
Overview
A collaborative communicator responsible for executing earned‑media strategies that elevate HKS’ external visibility. Supports the development and execution of sector‑specific integrated PR campaigns, high‑impact storytelling, and builds targeted media and community stakeholder relationships that strengthen the firm’s reputation and business growth objectives. Seeks opportunities to provide support in achieving the firm’s values and goals.
Responsibilities
Partners with cross‑functional teams to activate all relevant communication channels (e.g., conferences, in‑office events, media relations, social media, HKS website, e‑marketing) in support of integrated campaigns; represents PR in campaign planning to align earned media strategy, messaging, and timing with firmwide priorities
Crafts integrated communication campaigns by understanding the firm’s business strategy, projects, research, and stories, translating these into measurable PR plans informed by market insights and business objectives
Ensures all content aligns with HKS Brand messaging frameworks and supports thought‑leadership storytelling
Collaborates with Global PR team to raise the firm’s external visibility through editorial calendars, PR opportunities and developing strong media relationships
Mentors a high‑performing global PR team and agency network with a focus on accountability, collaboration, and innovation
Oversees goal setting and performance management for the PR function
Develops a global measurement framework tying PR activity to brand and business KPIs
Collaborates with Director of Events and office leadership for events that enhance client and community engagement while supporting PR visibility and campaign goals
Collaborates with global Marketing team by partnering with a team of writers, designers, producers, and strategists to support communication programs and ensure PR messaging is integrated across channels and creative touchpoints
Evaluates opportunities for partnerships, sponsorships, and advertising on an on‑going basis
Builds and maintains live dashboards that track earned media performance, sentiment, and ROI
Deliver transparent, real‑time reporting to executives via dashboards and quarterly briefings
Champions the exploration of emerging tech, including AI tools for media monitoring, sentiment analysis, content generation, and workflow automation
Collaborates with Market Insights to translate trends, competitive analysis, client intelligence into proactive PR strategies
Maintains a deep understanding of the firm’s business strategy and market drivers to ensure PR supports growth objectives
Qualifications
Bachelor's degree in Journalism, Communications, Marketing, Public Relations, or related degree
Typically 7+ years of media relations, PR, journalism, or communications experience, preferably in design, architecture, real estate, professional services, or related industries
Preferred experience supporting PR in a matrixed global organization or AEC industry experience
Preferred AEC experience within any of the following industries: Commercial Mixed‑Use, Hospitality, Senior Living, Mission Critical
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Familiarity with PR tools (e.g., Meltwater, Muck Rack), asset gathering, and newsroom workflows
Familiarity with project management and workflow tools (e.g., Asana, Miro)
Fluency in Spanish language is preferred
Excellent writing, editing, interviewing, and communication skills
Strong attention to detail and commitment to excellence
Strong presentation skills
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Ability to collaborate proactively and work confidently with senior leaders and subject matter experts
Ability to manage teams with a diplomatic, relationship‑driven, and collaborative style
Ability to communicate and present ideas clearly and professionally, both verbally and in writing
Ability to proactively problem solve and apply innovative solutions
Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required
If you currently work for HKS, please submit your application via the
Internal Careers Portal .
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr
Responsibilities
Partners with cross‑functional teams to activate all relevant communication channels (e.g., conferences, in‑office events, media relations, social media, HKS website, e‑marketing) in support of integrated campaigns; represents PR in campaign planning to align earned media strategy, messaging, and timing with firmwide priorities
Crafts integrated communication campaigns by understanding the firm’s business strategy, projects, research, and stories, translating these into measurable PR plans informed by market insights and business objectives
Ensures all content aligns with HKS Brand messaging frameworks and supports thought‑leadership storytelling
Collaborates with Global PR team to raise the firm’s external visibility through editorial calendars, PR opportunities and developing strong media relationships
Mentors a high‑performing global PR team and agency network with a focus on accountability, collaboration, and innovation
Oversees goal setting and performance management for the PR function
Develops a global measurement framework tying PR activity to brand and business KPIs
Collaborates with Director of Events and office leadership for events that enhance client and community engagement while supporting PR visibility and campaign goals
Collaborates with global Marketing team by partnering with a team of writers, designers, producers, and strategists to support communication programs and ensure PR messaging is integrated across channels and creative touchpoints
Evaluates opportunities for partnerships, sponsorships, and advertising on an on‑going basis
Builds and maintains live dashboards that track earned media performance, sentiment, and ROI
Deliver transparent, real‑time reporting to executives via dashboards and quarterly briefings
Champions the exploration of emerging tech, including AI tools for media monitoring, sentiment analysis, content generation, and workflow automation
Collaborates with Market Insights to translate trends, competitive analysis, client intelligence into proactive PR strategies
Maintains a deep understanding of the firm’s business strategy and market drivers to ensure PR supports growth objectives
Qualifications
Bachelor's degree in Journalism, Communications, Marketing, Public Relations, or related degree
Typically 7+ years of media relations, PR, journalism, or communications experience, preferably in design, architecture, real estate, professional services, or related industries
Preferred experience supporting PR in a matrixed global organization or AEC industry experience
Preferred AEC experience within any of the following industries: Commercial Mixed‑Use, Hospitality, Senior Living, Mission Critical
Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
Familiarity with PR tools (e.g., Meltwater, Muck Rack), asset gathering, and newsroom workflows
Familiarity with project management and workflow tools (e.g., Asana, Miro)
Fluency in Spanish language is preferred
Excellent writing, editing, interviewing, and communication skills
Strong attention to detail and commitment to excellence
Strong presentation skills
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Ability to collaborate proactively and work confidently with senior leaders and subject matter experts
Ability to manage teams with a diplomatic, relationship‑driven, and collaborative style
Ability to communicate and present ideas clearly and professionally, both verbally and in writing
Ability to proactively problem solve and apply innovative solutions
Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required
If you currently work for HKS, please submit your application via the
Internal Careers Portal .
HKS is an EEO/AA Employer: M/F/Disabled/Veteran
#J-18808-Ljbffr