Digital Marketing Manager
Hansen Recruiting, California, MO, United States
We are seeking a Digital Marketing Manager to lead and execute US-focused marketing initiatives that drive qualified leads, pipeline, and revenue. This role adapts a global marketing strategy for the US market and owns campaign execution across paid media, content, partnerships, and events.
You will collaborate closely with marketing, sales, and customer/member success teams to ensure campaigns are customer-centric, data-driven, and aligned with commercial goals.
What You’ll Do
Localize global marketing campaigns, messaging, and offers for US audiences. Plan and execute multi-channel campaigns across paid media, email, content, social, events, and partnerships. Own campaign setup, testing, optimization, and performance reporting. Performance & Growth
Manage paid acquisition across platforms such as Meta, Google, LinkedIn, and emerging channels. Drive lead generation, MQLs, pipeline, and revenue through funnel optimization and CRO testing. Identify new US growth opportunities, including channels, partnerships, and audience strategies. B2B Marketing
Develop and oversee content such as case studies, webinars, swipe files, and VSLs. Partner with sales and customer/member success teams to align marketing with revenue goals. Analytics & Optimization
Track and analyze performance metrics including CPL, CAC, ROI, and conversion rates. Use insights to optimize targeting, creative, messaging, and spend allocation. Regularly report results and recommendations to marketing leadership. Events & Partnerships
Support webinars, virtual events, and in-person activations for US audiences. Identify and activate strategic partnerships and sponsorships. Leverage customer success stories and testimonials to enhance engagement and credibility. Qualifications
5+ years of marketing experience Strong performance marketing background, especially Meta (Facebook/Instagram) Proven success in driving lead generation, funnels, MQLs, and pipeline Experience with CRO, testing, and data-driven optimization B2B marketing experience and understanding of complex funnels Strong analytical, communication, and cross-functional collaboration skills Comfortable working in founder-led or fast-paced environments Located in California, Willingness to work Pacific Standard Time (PST) hours It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.
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Localize global marketing campaigns, messaging, and offers for US audiences. Plan and execute multi-channel campaigns across paid media, email, content, social, events, and partnerships. Own campaign setup, testing, optimization, and performance reporting. Performance & Growth
Manage paid acquisition across platforms such as Meta, Google, LinkedIn, and emerging channels. Drive lead generation, MQLs, pipeline, and revenue through funnel optimization and CRO testing. Identify new US growth opportunities, including channels, partnerships, and audience strategies. B2B Marketing
Develop and oversee content such as case studies, webinars, swipe files, and VSLs. Partner with sales and customer/member success teams to align marketing with revenue goals. Analytics & Optimization
Track and analyze performance metrics including CPL, CAC, ROI, and conversion rates. Use insights to optimize targeting, creative, messaging, and spend allocation. Regularly report results and recommendations to marketing leadership. Events & Partnerships
Support webinars, virtual events, and in-person activations for US audiences. Identify and activate strategic partnerships and sponsorships. Leverage customer success stories and testimonials to enhance engagement and credibility. Qualifications
5+ years of marketing experience Strong performance marketing background, especially Meta (Facebook/Instagram) Proven success in driving lead generation, funnels, MQLs, and pipeline Experience with CRO, testing, and data-driven optimization B2B marketing experience and understanding of complex funnels Strong analytical, communication, and cross-functional collaboration skills Comfortable working in founder-led or fast-paced environments Located in California, Willingness to work Pacific Standard Time (PST) hours It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.
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