Specialist, Consumer Marketing Strategy
Ford Motor Company, Dearborn, MI, United States
Job Description
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position The Consumer Marketing Strategy Specialist will support the Consumer Marketing Strategy Manager in strategy development and planning for all Ford Consumer Marketing Communications, helping to align business objectives with marketing priorities. Goal is to contribute to the strategy and coordination of all marketing communications functions to achieve business and brand objectives.
Hybrid Role Requirements This role is hybrid and requires at least 4 days onsite per week in Dearborn, MI.
Responsibilities What you'll do...
Marketing Strategy & Planning
Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
Insights & Performance Analysis
Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
Business Reviews & Agency Briefs
Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
Prepare and support delivery of consumer marketing business review meetings and strategic presentations
Cross-Functional Coordination
Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
Facilitate communication and workflow between strategy, creative, and execution teams
Brand Stewardship & Execution
Ensure consistent application of brand and communication strategies across marketing initiatives
Cascade strategies to execution teams and serve as ongoing resource to support campaign development
Qualifications You'll have...
3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
Bachelor's degree in Marketing, Business, Communications, or related field
Even better, you may have...
A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
Excellent technical skills including Excel, Word and PowerPoint
Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
Overall business acumen and ability to develop innovative strategic and tactical actions
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 7 and ranges from $84,480-141,360. This position is a salary grade 8 and ranges from $96,720-162,120.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
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In this position The Consumer Marketing Strategy Specialist will support the Consumer Marketing Strategy Manager in strategy development and planning for all Ford Consumer Marketing Communications, helping to align business objectives with marketing priorities. Goal is to contribute to the strategy and coordination of all marketing communications functions to achieve business and brand objectives.
Hybrid Role Requirements This role is hybrid and requires at least 4 days onsite per week in Dearborn, MI.
Responsibilities What you'll do...
Marketing Strategy & Planning
Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
Insights & Performance Analysis
Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
Business Reviews & Agency Briefs
Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
Prepare and support delivery of consumer marketing business review meetings and strategic presentations
Cross-Functional Coordination
Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
Facilitate communication and workflow between strategy, creative, and execution teams
Brand Stewardship & Execution
Ensure consistent application of brand and communication strategies across marketing initiatives
Cascade strategies to execution teams and serve as ongoing resource to support campaign development
Qualifications You'll have...
3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
Bachelor's degree in Marketing, Business, Communications, or related field
Even better, you may have...
A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
Excellent technical skills including Excel, Word and PowerPoint
Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
Overall business acumen and ability to develop innovative strategic and tactical actions
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 7 and ranges from $84,480-141,360. This position is a salary grade 8 and ranges from $96,720-162,120.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
#J-18808-Ljbffr