Senior ABM Manager
Fivetran, Inc., Oakland, CA, United States
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines.
We’re hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth.
This is a highly cross‑functional, revenue‑impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes.
You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time.
This is a full‑time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker
What You’ll Do
Own the expansion‑focused ABM strategy for Commercial customer accounts across the full post‑sale lifecycle
Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross‑sell, and multi‑product adoption
Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets
Design multi‑channel lifecycle campaigns to accelerate time‑to‑value, increase product adoption, and improve retention
Activate personalized expansion and cross‑sell plays using product usage data, intent signals, and buying indicators
Deliver tailored account experiences, including personalized campaigns, content, and microsites
Optimize programs using engagement, product, and revenue performance data
Measure and report on impact across expansion pipeline, closed‑won expansion, net revenue retention, and churn reduction
Partner with analytics and operations to ensure accurate attribution and revenue impact tracking
Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance
Qualifications
5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing
Proven track record driving expansion pipeline, account growth, and revenue outcomes
Deep understanding of post‑sale lifecycle marketing, account‑based strategy, and expansion motions
Hands‑on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)
Strong ability to partner with Sales and Customer Success on revenue‑driven account strategies
Excellent written and verbal communication skills
Highly organized and comfortable managing multiple high‑impact initiatives
Data‑driven mindset with the ability to turn insights into revenue programs
Bonus Skills Demandbase Certification #LI-HYBRID #LI-JC1
Oakland Pay Range $145,024 — $181,280 USD
Perks and Benefits
100% employer‑paid medical insurance *
Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
Professional development and training opportunities
Company virtual happy hours, free food, and fun team‑building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.
* May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
Fivetran brings together high‑quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world‑class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
#J-18808-Ljbffr
About the Role Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines.
We’re hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth.
This is a highly cross‑functional, revenue‑impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes.
You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time.
This is a full‑time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in‑person collaboration, including two days in the office each week to connect and build as a team.
Technologies You’ll Use Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker
What You’ll Do
Own the expansion‑focused ABM strategy for Commercial customer accounts across the full post‑sale lifecycle
Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross‑sell, and multi‑product adoption
Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets
Design multi‑channel lifecycle campaigns to accelerate time‑to‑value, increase product adoption, and improve retention
Activate personalized expansion and cross‑sell plays using product usage data, intent signals, and buying indicators
Deliver tailored account experiences, including personalized campaigns, content, and microsites
Optimize programs using engagement, product, and revenue performance data
Measure and report on impact across expansion pipeline, closed‑won expansion, net revenue retention, and churn reduction
Partner with analytics and operations to ensure accurate attribution and revenue impact tracking
Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance
Qualifications
5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing
Proven track record driving expansion pipeline, account growth, and revenue outcomes
Deep understanding of post‑sale lifecycle marketing, account‑based strategy, and expansion motions
Hands‑on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)
Strong ability to partner with Sales and Customer Success on revenue‑driven account strategies
Excellent written and verbal communication skills
Highly organized and comfortable managing multiple high‑impact initiatives
Data‑driven mindset with the ability to turn insights into revenue programs
Bonus Skills Demandbase Certification #LI-HYBRID #LI-JC1
Oakland Pay Range $145,024 — $181,280 USD
Perks and Benefits
100% employer‑paid medical insurance *
Generous paid time‑off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
Professional development and training opportunities
Company virtual happy hours, free food, and fun team‑building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.
* May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
Fivetran brings together high‑quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world‑class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
#J-18808-Ljbffr