Associate AD for Athletics Communications and Brand Advancement
Inside Higher Ed, Murray, KY, United States
Job Title:
Associate AD for Athletics Communications and Brand Advancement
Number of Vacancies:
1
Posting Number:
20260026EX
Posting Date:
03/05/2026
Closing Date:
03/26/2026
About Murray State Murray State University is a public, comprehensive university located in West Kentucky. It provides a low cost of living, low property taxes, and a four-season climate. The campus has a friendly small-town atmosphere with locally‑owned specialty shops, restaurants, an acclaimed community theater, art guild, and award‑winning public schools. It hosts Kentucky Lake and Land Between the Lakes, a 170,000‑acre national recreation area, offering a wide range of activities and amenities. Located near major cities and accessible via Interstate 24, it is within a few hours of Nashville, St. Louis, Louisville and Memphis. Learn more about
Careers
at Murray State University.
Benefits Faculty and staff have access to a comprehensive benefits package including health insurance, retirement, tuition waivers, generous paid holidays, vacation, sick leave, paid parental leave, and other offerings. Please refer to the Murray State
Benefits
page for more information.
Equal Opportunity Employment Equal Opportunity Employer/AA. Murray State University does not discriminate based on race, color, national origin, sex, gender, identity, sexual orientation, religion, age, veteran status, disability, or political or social viewpoint. All qualified applicants are encouraged to apply.
Employment Details Type of Employment:
Regular Full‑Time
Work Location:
Murray, KY
Employment Term:
12 months
Position Type:
Staff – Exempt (Monthly)
Department:
Athletics Media Relations
Staff Grade:
116
Open Until Filled:
No
Summary Of Job Duties and Responsibilities The Associate AD of Athletics Communications & Brand Advancement oversees all media relations and digital strategy for the Murray State Department of Athletics. They work closely with the Senior Associate AD for External Relations & Strategic Initiatives to enhance the brand of Murray State Athletics and the University at a national level. The role includes supervision of Athletics Communications, Creative Services, Broadcast Services and Digital Strategy, while serving as the point person for integrated communications and marketing strategies for the Racers men’s basketball program, with special attention to media relations, public relations, social media, digital content, and web communications for all sports programs.
Responsibilities & Duties
Work closely with all external departments in Athletics and the University.
Oversee Athletics Communications, Creative Services, Broadcast Services, and Digital Strategy, collaborating strategically with key departments inside Athletics to communicate externally to all Murray State constituents.
Manage all media relations efforts and digital strategy for Murray State Men’s Basketball across all official athletic department platforms (website, social media, etc.).
Maintain and oversee strategic relationships with local, regional, and national media, including scouts and other national figures.
Develop and implement social media and digital content strategies for the Department of Athletics, generating high‑quality creative content to engage the fan base and adopting new communication and engagement strategies based on current trends.
Plan, develop, and direct the athletic department’s creative services including graphics and digital content (photography & video) to amplify Murray State Athletics and engage a broad range of external audiences.
Oversee traditional Athletics Communications operations, including game summaries, sports media relations and executive communications.
Regularly evaluate, set goals and identify areas of improvement in the digital strategy space.
Other duties as assigned.
As a member of the Murray State University Athletic Department, compliance with all applicable NCAA rules and regulations is required. Violations may result in disciplinary action, including suspension without pay or termination.
Minimum Education Requirements
Bachelor’s degree required.
Ability to work well with athletics staff, coaches, media, community, faculty, and student‑athletes.
Excellent written and oral communication skills.
Ability to handle multiple tasks.
Strong leadership and organizational skills.
Ability to work nights and weekends.
Strong knowledge of desktop publishing applications, specifically Adobe In‑Design and Adobe Photoshop.
Strong web management skills.
Minimum Experience and Skill Requirements
Minimum of three (3) years of experience in athletics communications or a similar field.
Preferred Education and/or Experience Qualifications
Athletics communications experience working with college basketball programs preferred.
Work Hours
Working nights, weekends, and some holidays may be required.
Special Instructions to Applicants Along with the application, please include the following items:
Letter of application
Resume
#J-18808-Ljbffr
Associate AD for Athletics Communications and Brand Advancement
Number of Vacancies:
1
Posting Number:
20260026EX
Posting Date:
03/05/2026
Closing Date:
03/26/2026
About Murray State Murray State University is a public, comprehensive university located in West Kentucky. It provides a low cost of living, low property taxes, and a four-season climate. The campus has a friendly small-town atmosphere with locally‑owned specialty shops, restaurants, an acclaimed community theater, art guild, and award‑winning public schools. It hosts Kentucky Lake and Land Between the Lakes, a 170,000‑acre national recreation area, offering a wide range of activities and amenities. Located near major cities and accessible via Interstate 24, it is within a few hours of Nashville, St. Louis, Louisville and Memphis. Learn more about
Careers
at Murray State University.
Benefits Faculty and staff have access to a comprehensive benefits package including health insurance, retirement, tuition waivers, generous paid holidays, vacation, sick leave, paid parental leave, and other offerings. Please refer to the Murray State
Benefits
page for more information.
Equal Opportunity Employment Equal Opportunity Employer/AA. Murray State University does not discriminate based on race, color, national origin, sex, gender, identity, sexual orientation, religion, age, veteran status, disability, or political or social viewpoint. All qualified applicants are encouraged to apply.
Employment Details Type of Employment:
Regular Full‑Time
Work Location:
Murray, KY
Employment Term:
12 months
Position Type:
Staff – Exempt (Monthly)
Department:
Athletics Media Relations
Staff Grade:
116
Open Until Filled:
No
Summary Of Job Duties and Responsibilities The Associate AD of Athletics Communications & Brand Advancement oversees all media relations and digital strategy for the Murray State Department of Athletics. They work closely with the Senior Associate AD for External Relations & Strategic Initiatives to enhance the brand of Murray State Athletics and the University at a national level. The role includes supervision of Athletics Communications, Creative Services, Broadcast Services and Digital Strategy, while serving as the point person for integrated communications and marketing strategies for the Racers men’s basketball program, with special attention to media relations, public relations, social media, digital content, and web communications for all sports programs.
Responsibilities & Duties
Work closely with all external departments in Athletics and the University.
Oversee Athletics Communications, Creative Services, Broadcast Services, and Digital Strategy, collaborating strategically with key departments inside Athletics to communicate externally to all Murray State constituents.
Manage all media relations efforts and digital strategy for Murray State Men’s Basketball across all official athletic department platforms (website, social media, etc.).
Maintain and oversee strategic relationships with local, regional, and national media, including scouts and other national figures.
Develop and implement social media and digital content strategies for the Department of Athletics, generating high‑quality creative content to engage the fan base and adopting new communication and engagement strategies based on current trends.
Plan, develop, and direct the athletic department’s creative services including graphics and digital content (photography & video) to amplify Murray State Athletics and engage a broad range of external audiences.
Oversee traditional Athletics Communications operations, including game summaries, sports media relations and executive communications.
Regularly evaluate, set goals and identify areas of improvement in the digital strategy space.
Other duties as assigned.
As a member of the Murray State University Athletic Department, compliance with all applicable NCAA rules and regulations is required. Violations may result in disciplinary action, including suspension without pay or termination.
Minimum Education Requirements
Bachelor’s degree required.
Ability to work well with athletics staff, coaches, media, community, faculty, and student‑athletes.
Excellent written and oral communication skills.
Ability to handle multiple tasks.
Strong leadership and organizational skills.
Ability to work nights and weekends.
Strong knowledge of desktop publishing applications, specifically Adobe In‑Design and Adobe Photoshop.
Strong web management skills.
Minimum Experience and Skill Requirements
Minimum of three (3) years of experience in athletics communications or a similar field.
Preferred Education and/or Experience Qualifications
Athletics communications experience working with college basketball programs preferred.
Work Hours
Working nights, weekends, and some holidays may be required.
Special Instructions to Applicants Along with the application, please include the following items:
Letter of application
Resume
#J-18808-Ljbffr