Marketing Content Specialist
Havenwood of Burnsville, Des Moines, IA, United States
The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands). This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community’s story is communicated clearly, consistently, and authentically.
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
Content Development
Write and edit blog articles, website content, and marketing copy
Conduct interviews with community leaders, residents, families, and corporate teams
Develop stories, testimonials, and educational content
Maintain a content calendar aligned with campaigns and seasonal initiatives
Refresh and optimize existing content to maintain relevance
SEO & Digital Content Support
Conduct basic keyword research to inform content topics
Optimize content for search visibility and user engagement
Collaborate with digital partners on performance insights
Monitor reviews and engagement trends
Coordinate with communities on updates and improvements
Analytics & Reporting
Track content performance indicators (traffic, engagement, conversions)
Provide recommendations to improve effectiveness
Secondary / Backup Responsibilities
Assist with social media copywriting and campaign support
Help coordinate community content submissions
Support content generation and blog development for the LCS website
What We’re Looking For:
Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
Exceptional writing and editing skills
Ability to translate complex topics into engaging content
Understanding of SEO principles and digital content strategy
Strong focus on customer service
Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
Experience managing social media crises and protecting brand reputation
Proficiency in Office 365
Excellent project management skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Charity and community involvement.
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 10-25%
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
Job Info
Job Identification 34416
Posting Date 03/19/2026, 03:02 PM
Job Schedule Full time
Locations 400 Locust Street, Des Moines, IA, 50309, US
#J-18808-Ljbffr
Experience is Everything.
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.
What You’ll Do:
Content Development
Write and edit blog articles, website content, and marketing copy
Conduct interviews with community leaders, residents, families, and corporate teams
Develop stories, testimonials, and educational content
Maintain a content calendar aligned with campaigns and seasonal initiatives
Refresh and optimize existing content to maintain relevance
SEO & Digital Content Support
Conduct basic keyword research to inform content topics
Optimize content for search visibility and user engagement
Collaborate with digital partners on performance insights
Monitor reviews and engagement trends
Coordinate with communities on updates and improvements
Analytics & Reporting
Track content performance indicators (traffic, engagement, conversions)
Provide recommendations to improve effectiveness
Secondary / Backup Responsibilities
Assist with social media copywriting and campaign support
Help coordinate community content submissions
Support content generation and blog development for the LCS website
What We’re Looking For:
Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required
2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience
Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
Exceptional writing and editing skills
Ability to translate complex topics into engaging content
Understanding of SEO principles and digital content strategy
Strong focus on customer service
Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
Experience managing social media crises and protecting brand reputation
Proficiency in Office 365
Excellent project management skills
Why Join Us?
Industry Leader.
Inclusive & collaborative culture.
Top Workplace USA.
Charity and community involvement.
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
Our Commitment
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com
Additional Information
Travel frequency: 10-25%
The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.
LCS IS AN EQUAL OPPORTUNITY EMPLOYER.
Job Info
Job Identification 34416
Posting Date 03/19/2026, 03:02 PM
Job Schedule Full time
Locations 400 Locust Street, Des Moines, IA, 50309, US
#J-18808-Ljbffr