Regional Marketing Manager
Mead Lumber Company, Inc., Omaha, NE, United States
Mead Lumber Shared Services Office
3905 S 148th Street
Suite 102
Omaha, NE 68144, USA
Description
Company Overview:
Mead Lumber Company is a leading provider of products for professional contractors, builders, and remodelers. With 50+ operating locations across nine Midwestern states, we are proud to be 100% employee-owned and ranked as the 12th largest building material supplier to professional builders in the U.S. At Mead Lumber, we strive to create a team that works and succeeds together every day in an authentic, team-oriented setting. Why Join Us? Employee Ownership:
As a 100% employee-owned company, you will have a stake in our shared success. Work-Life Balance
Enjoy flexible scheduling options that support your lifestyle. Career Growth:
We are committed to your professional development, providing ongoing learning and advancement opportunities. Job Summary:
The Regional Marketing Manager is responsible for coordinating and executing all marketing activities for an assigned region of approximately 15 locations, including traditional, digital and event marketing. This position is a hands‑on execution role (not a people manager or budget owner) that partners with location managers, regional managers, marketing team members and outside agencies to implement approved plans, ensure consistent brand standards, and support sales and traffic goals for each store in the region. Job Duties & Responsibilities: Regional Marketing Execution
Execute the approved regional marketing plan across approximately 15 locations, ensuring alignment with company strategy and brand standards. Coordinate campaigns and initiatives that support local store priorities, seasonal promotions and key customer segments, based on guidance from the Director of Marketing. Maintain an execution calendar for the region so locations understand upcoming campaigns, events and deadlines. Traditional and Digital Advertising Coordination
Coordinate traditional advertising for the region (television, radio, billboards, direct mail) by working with internal stakeholders and external agencies within approved budgets and plans. Partner with the digital team and agency to have digital ads placed for regional locations on platforms such as Facebook, Instagram, Google, Yahoo, Bing, Spotify and YouTube, ensuring correct targeting and creative are used. Oversee social media posting for locations in the region by coordinating content, scheduling posts, and requesting post boosts when appropriate and pre‑approved. Monitor basic performance indicators (reach, clicks, responses, leads) and flag issues or opportunities to the Director of Marketing and digital specialists. Event Planning and Support
Plan, coordinate and support local and regional events such as contractor nights, open houses, trade shows and community events. Work with location managers and regional managers to clarify event objectives, logistics, timelines and needed marketing support (in‑store signage, emails, social media, direct mail, etc.). Ensure events are properly promoted and supported across channels and capture key outcomes (attendance, leads, sales impact) to inform future events. Store, Regional and Vendor Collaboration
Serve as the primary marketing point of contact for locations in the region, regularly checking in with store and regional managers to understand needs and opportunities. Coordinate with vendors, the Marketing Specialist and purchasing teams to ensure stores have current marketing materials and displays, and that outdated materials are retired. Help organize and showcase featured projects from locations in the region for use in marketing materials, social media and the website. Share regional successes, best practices and ideas with the broader marketing team and other Regional Marketing Managers. Brand, Web and Listings Management
Review and monitor location pages on the company website to ensure contact information, hours, services and featured content are accurate and up to date; coordinate needed updates with the digital marketing team. Double‑check that Google Business Profiles (Google My Business) and other online listings for all regional locations are accurate, complete and consistent with brand standards. Review location‑level social media pages for correct branding, logos, photography, and business information, and work with appropriate team members to correct issues or elevate content. Budget, Coop and Reporting Support
Track regional marketing requests and activities against the budgets and allocations set by the Director of Marketing; ensure expenses are coded correctly by location and campaign. Follow established processes for coop dollars, including collecting documentation, submitting requests, and tracking usage in coordination with vendors and internal stakeholders. Provide regular updates and simple reports on regional marketing activities, event outcomes and basic campaign performance, highlighting any issues, trends or opportunities. Stay Current on Marketing Tools and Trends
Maintain a working knowledge of key digital and traditional marketing tools (e.g., HubSpot, Google Analytics, Google Ads/AdWords, social media platforms, email marketing, direct mail, broadcast media). Understand when and how to use these tools at a basic level so you can collaborate effectively with in‑house experts and agencies, and request the right tactics for your region. Stay aware of general marketing trends, especially those affecting multi‑location retail and contractor/Builder audiences, and share relevant observations with the marketing team. Other Duties as Assigned
Perform additional job‑related duties as assigned or as situations dictate. All job functions/duties are required. Desired Skills, Knowledge, and Qualifications: Bachelor’s degree in marketing, communications, business, journalism or a related field, or an equivalent combination of education and related experience. Three or more years of marketing experience, preferably in multi‑location retail, building materials, or a related industry. Experience working directly with local teams (stores, branches, or territories) to execute marketing activities is preferred. Well‑rounded awareness of digital marketing concepts and tools, including but not limited to: HubSpot or similar marketing automation, Google Analytics, Google Ads/AdWords, social media advertising, email marketing and basic SEO. Basic understanding of traditional media channels (TV, radio, billboards, direct mail) and how they are planned and executed. Strong organizational and project management skills with the ability to manage multiple campaigns, events and deadlines across approximately 15 locations. Strong verbal and written communication skills, and the ability to work effectively with location managers, regional managers, vendors, agencies and internal marketing teammates. Ability to interpret basic marketing performance data and identify when to elevate or adjust tactics. Travel will vary by time of year and event schedule and can range from zero days in some months up to approximately 10 days in other months. Demonstrated ability to work independently, take ownership of tasks, and follow through on details without having direct budget or people management authority. Ability to maintain confidentiality of proprietary information. Once eligible, you will participate in our ESOP (Employee Stock Ownership Plan), a unique benefit that can provide a financial source for your future/retirement that very few companies offer. We also offer our employees competitive pay as well as the benefits listed below: Additional Benefits Include:
Medical, Dental, and Vision Plans 100% Employer Paid Group Term Life, AD&D, and STD Additional Voluntary Life, AD&D, and LTD Paid Time Off & Holiday Pay Flexible Spending Accounts 401(k) Plan Scholarship & Tuition Assistance Programs Employee Assistance Program Equal Employment Opportunity:
Mead Lumber Company is an Equal Employment Opportunity Employer. We consider applicants for all positions without regard to race, color, sex, ethnicity, national origin, religion, gender, age, pregnancy, marital status, veteran’s status, sexual orientation, genetic information, disability, or any other protected basis prohibited by law. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Description
Company Overview:
Mead Lumber Company is a leading provider of products for professional contractors, builders, and remodelers. With 50+ operating locations across nine Midwestern states, we are proud to be 100% employee-owned and ranked as the 12th largest building material supplier to professional builders in the U.S. At Mead Lumber, we strive to create a team that works and succeeds together every day in an authentic, team-oriented setting. Why Join Us? Employee Ownership:
As a 100% employee-owned company, you will have a stake in our shared success. Work-Life Balance
Enjoy flexible scheduling options that support your lifestyle. Career Growth:
We are committed to your professional development, providing ongoing learning and advancement opportunities. Job Summary:
The Regional Marketing Manager is responsible for coordinating and executing all marketing activities for an assigned region of approximately 15 locations, including traditional, digital and event marketing. This position is a hands‑on execution role (not a people manager or budget owner) that partners with location managers, regional managers, marketing team members and outside agencies to implement approved plans, ensure consistent brand standards, and support sales and traffic goals for each store in the region. Job Duties & Responsibilities: Regional Marketing Execution
Execute the approved regional marketing plan across approximately 15 locations, ensuring alignment with company strategy and brand standards. Coordinate campaigns and initiatives that support local store priorities, seasonal promotions and key customer segments, based on guidance from the Director of Marketing. Maintain an execution calendar for the region so locations understand upcoming campaigns, events and deadlines. Traditional and Digital Advertising Coordination
Coordinate traditional advertising for the region (television, radio, billboards, direct mail) by working with internal stakeholders and external agencies within approved budgets and plans. Partner with the digital team and agency to have digital ads placed for regional locations on platforms such as Facebook, Instagram, Google, Yahoo, Bing, Spotify and YouTube, ensuring correct targeting and creative are used. Oversee social media posting for locations in the region by coordinating content, scheduling posts, and requesting post boosts when appropriate and pre‑approved. Monitor basic performance indicators (reach, clicks, responses, leads) and flag issues or opportunities to the Director of Marketing and digital specialists. Event Planning and Support
Plan, coordinate and support local and regional events such as contractor nights, open houses, trade shows and community events. Work with location managers and regional managers to clarify event objectives, logistics, timelines and needed marketing support (in‑store signage, emails, social media, direct mail, etc.). Ensure events are properly promoted and supported across channels and capture key outcomes (attendance, leads, sales impact) to inform future events. Store, Regional and Vendor Collaboration
Serve as the primary marketing point of contact for locations in the region, regularly checking in with store and regional managers to understand needs and opportunities. Coordinate with vendors, the Marketing Specialist and purchasing teams to ensure stores have current marketing materials and displays, and that outdated materials are retired. Help organize and showcase featured projects from locations in the region for use in marketing materials, social media and the website. Share regional successes, best practices and ideas with the broader marketing team and other Regional Marketing Managers. Brand, Web and Listings Management
Review and monitor location pages on the company website to ensure contact information, hours, services and featured content are accurate and up to date; coordinate needed updates with the digital marketing team. Double‑check that Google Business Profiles (Google My Business) and other online listings for all regional locations are accurate, complete and consistent with brand standards. Review location‑level social media pages for correct branding, logos, photography, and business information, and work with appropriate team members to correct issues or elevate content. Budget, Coop and Reporting Support
Track regional marketing requests and activities against the budgets and allocations set by the Director of Marketing; ensure expenses are coded correctly by location and campaign. Follow established processes for coop dollars, including collecting documentation, submitting requests, and tracking usage in coordination with vendors and internal stakeholders. Provide regular updates and simple reports on regional marketing activities, event outcomes and basic campaign performance, highlighting any issues, trends or opportunities. Stay Current on Marketing Tools and Trends
Maintain a working knowledge of key digital and traditional marketing tools (e.g., HubSpot, Google Analytics, Google Ads/AdWords, social media platforms, email marketing, direct mail, broadcast media). Understand when and how to use these tools at a basic level so you can collaborate effectively with in‑house experts and agencies, and request the right tactics for your region. Stay aware of general marketing trends, especially those affecting multi‑location retail and contractor/Builder audiences, and share relevant observations with the marketing team. Other Duties as Assigned
Perform additional job‑related duties as assigned or as situations dictate. All job functions/duties are required. Desired Skills, Knowledge, and Qualifications: Bachelor’s degree in marketing, communications, business, journalism or a related field, or an equivalent combination of education and related experience. Three or more years of marketing experience, preferably in multi‑location retail, building materials, or a related industry. Experience working directly with local teams (stores, branches, or territories) to execute marketing activities is preferred. Well‑rounded awareness of digital marketing concepts and tools, including but not limited to: HubSpot or similar marketing automation, Google Analytics, Google Ads/AdWords, social media advertising, email marketing and basic SEO. Basic understanding of traditional media channels (TV, radio, billboards, direct mail) and how they are planned and executed. Strong organizational and project management skills with the ability to manage multiple campaigns, events and deadlines across approximately 15 locations. Strong verbal and written communication skills, and the ability to work effectively with location managers, regional managers, vendors, agencies and internal marketing teammates. Ability to interpret basic marketing performance data and identify when to elevate or adjust tactics. Travel will vary by time of year and event schedule and can range from zero days in some months up to approximately 10 days in other months. Demonstrated ability to work independently, take ownership of tasks, and follow through on details without having direct budget or people management authority. Ability to maintain confidentiality of proprietary information. Once eligible, you will participate in our ESOP (Employee Stock Ownership Plan), a unique benefit that can provide a financial source for your future/retirement that very few companies offer. We also offer our employees competitive pay as well as the benefits listed below: Additional Benefits Include:
Medical, Dental, and Vision Plans 100% Employer Paid Group Term Life, AD&D, and STD Additional Voluntary Life, AD&D, and LTD Paid Time Off & Holiday Pay Flexible Spending Accounts 401(k) Plan Scholarship & Tuition Assistance Programs Employee Assistance Program Equal Employment Opportunity:
Mead Lumber Company is an Equal Employment Opportunity Employer. We consider applicants for all positions without regard to race, color, sex, ethnicity, national origin, religion, gender, age, pregnancy, marital status, veteran’s status, sexual orientation, genetic information, disability, or any other protected basis prohibited by law. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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