Alliant International University is hiring: SEO & Web Performance Specialist (Re

Company: Alliant University | Job ID: 287332 Position Summary The SEO & Web Performance Specialist will bring six to ten years of professional experience in search engine optimization, analytics, and content direction, with a strong record of improving visibility and engagement for complex websites. This role plays a key part in shaping how Alliant University’s digital presence performs in search, AI‑driven experiences, and user engagement. Responsibilities Develop, execute, and maintain the university’s SEO strategy aligned with institutional marketing goals. Partner with copywriters, faculty, and staff to guide keyword targeting, content updates, and page structure. Conduct SEO audits, analyze content performance, and identify opportunities for improved visibility. Monitor AI Overview and GEO visibility and produce recurring reports on traffic and ranking shifts. Collaborate with the Web Developer to address technical performance, structured data, and Core Web Vitals. Create and maintain performance dashboards and regular reporting for SEO, content, and AI visibility metrics. Work with the Paid Media team to ensure landing pages and ad destinations follow SEO and UX best practices. Identify and implement opportunities for improved conversion and engagement using analytics insights. Stay current on search algorithm updates, AI integrations, and SEO trends. Contribute to discussions around content planning to ensure alignment with SEO priorities. Support cross‑team collaboration across marketing, admissions, and academic departments for search optimization. Perform other related duties as assigned. Qualifications Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field. At least 6 to 10 years of professional experience in SEO, web analytics, or content strategy. Direct experience developing and executing search strategies for large websites, conducting content audits, and managing data‑driven performance reporting. Familiarity with AI‑driven visibility reporting, GEO, and Core Web Vitals monitoring. Strong understanding of on‑page and technical SEO including metadata, schema, structured data, and link architecture. Experience with GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs, and related analytics tools. Knowledge of content development practices and ability to guide SEO‑informed content creation. Experience monitoring AI Overview and GEO search visibility and developing performance reports and recommendations. Strong analytical skills with the ability to translate data into actionable insights. Familiarity with Core Web Vitals, accessibility standards, and site speed optimization. Proficiency with CMS platforms (WordPress) and basic understanding of HTML, CSS, and JavaScript for SEO implementation. Skilled in developing SEO dashboards, monthly reports, and ongoing tracking frameworks. Excellent communication and collaboration skills across marketing and academic teams. Experience aligning organic and paid search strategies for maximum impact. Awareness of evolving AI search trends and algorithm updates. Strong organizational and time‑management skills with attention to detail. Relevant certifications in Google Analytics, Search Console, or SEO strategy tools are a plus. Benefits $68,000 to $72,000 annualized, Full‑Time, Exempt. Benefits include Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans (Accident, Critical Illness, or Hospital Indemnity Insurance), Legal Plan, Transportation Spending Account, Employee Tuition Waiver. EEO Statement Alliant University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. Alliant University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hairstyle or texture associated with race, or any other characteristics protected by applicable law. Applicants must currently be authorized to work in the United States on a full‑time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act. Additional Information Alliant University is a smoke and tobacco free environment. The California Consumer Privacy Act (CCPA) requires that we provide notice to California Employees and Applicants regarding the collection and use of personal information. Governing legislation includes Title VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, and applicable federal and California law. Contact: Office of People & Culture (Human Resources) at peopleandculture@alliant.edu or 858‑635‑4509 for assistance completing an application or for interviews. #J-18808-Ljbffr