Senior Marketing & Operations Representative
Caterpillar Financial Services Corporation, Irving, TX, United States
Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a
Senior Marketing & Sales Operations Representative
for
Cat Rental & Used , you will play a critical and exciting role at the intersection of
strategy, dealer enablement, and commercial execution . This role serves as the
Cat Rental & Used subject‑matter expert for Used Operations , translating
2030 Used Strategy
into action & enabling dealers and field teams to grow their profitable Used equipment business.
You will lead and influence high‑impact Used initiatives across the
Cat Certified Used (CCU)
program, training, compliance, performance insights, and dealer communications—turning data, standards, and insights into
clear direction and measurable results . This is a key role that partners closely with field teams, dealers, and internal stakeholders to shape how Used operations are executed across the network.
What Makes This Role Impactful Dealer & Field Enablement:
Support dealers and field teams by simplifying CCU requirements, strengthening execution, and ensuring clarity on standards, audits, and expectations.
Strategy to Execution:
Translate Used strategy, CCU objectives, and 2030 growth priorities into practical tools, insights, and communications that drive action.
Performance & Insights:
Own CCU performance reviews by identifying gaps, highlighting insights, and using market insights to help guide decisions.
Training & Capability Building:
Lead and support training programs that build dealer capability in Used operations, inspections, and CCU processes.
Visibility & Influence:
Act as a trusted partner across Rental & Used, working cross‑functionally to align messaging, initiatives, and execution.
What You Will Do Used Operations & CCU Leadership
Serve as the Cat Rental & Used expert for Cat Certified Used (CCU) program.
Coordinate CCU, CVA (Customer Value Agreements), and Extended Protection Plan (EPP) initiatives across dealers and field teams.
Performance Management & Insights
Lead CCU performance reviews, identifying trends, risks, and opportunities.
Prepare insights and discussion points for leadership and stakeholder reviews.
Partner with internal teams to ensure performance metrics are understood and actionable.
Training & Enablement
Lead or contribute to Used and CCU training programs for dealers and internal teams.
Ensure training materials align with business priorities and dealer needs.
Communications & Thought Leadership
Own and produce the monthly Used Equipment market intelligence report, delivering clear, actionable insights and updates.
Communicate changes, expectations, and dealer practices related to Used operations and CCU.
What You Will Have
Customer Focus:
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Decision Making and Critical Thinking:
Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications:
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Problem Solving:
Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Value Selling:
Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Considerations for Top Candidates
A college or university degree in business, marketing, engineering, or related discipline.
Heavy Equipment or Auction Industry experience.
Strong background in strategy‑to‑execution leadership including governance, prioritization, and outcome tracking.
Proven ability to influence and align senior stakeholders without direct authority.
Strong attention to detail & ability to analyze, influence, and deliver impactful messaging.
Knowledge or experience with CCU, CVA, and EPP, or similar programs.
Experience working with global teams and within a matrixed organization.
Additional Information
Location: Peoria, IL or Cary, NC or Dallas, TX.
Visa sponsorship is NOT available with this position.
Relocation is available for this position.
This position may require up to 25% travel.
This position requires the candidate to work full‑time five days a week at the office.
Summary Pay Range $128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part‑time employees
This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position.
Posting Dates March 17, 2026 - March 31, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a
Senior Marketing & Sales Operations Representative
for
Cat Rental & Used , you will play a critical and exciting role at the intersection of
strategy, dealer enablement, and commercial execution . This role serves as the
Cat Rental & Used subject‑matter expert for Used Operations , translating
2030 Used Strategy
into action & enabling dealers and field teams to grow their profitable Used equipment business.
You will lead and influence high‑impact Used initiatives across the
Cat Certified Used (CCU)
program, training, compliance, performance insights, and dealer communications—turning data, standards, and insights into
clear direction and measurable results . This is a key role that partners closely with field teams, dealers, and internal stakeholders to shape how Used operations are executed across the network.
What Makes This Role Impactful Dealer & Field Enablement:
Support dealers and field teams by simplifying CCU requirements, strengthening execution, and ensuring clarity on standards, audits, and expectations.
Strategy to Execution:
Translate Used strategy, CCU objectives, and 2030 growth priorities into practical tools, insights, and communications that drive action.
Performance & Insights:
Own CCU performance reviews by identifying gaps, highlighting insights, and using market insights to help guide decisions.
Training & Capability Building:
Lead and support training programs that build dealer capability in Used operations, inspections, and CCU processes.
Visibility & Influence:
Act as a trusted partner across Rental & Used, working cross‑functionally to align messaging, initiatives, and execution.
What You Will Do Used Operations & CCU Leadership
Serve as the Cat Rental & Used expert for Cat Certified Used (CCU) program.
Coordinate CCU, CVA (Customer Value Agreements), and Extended Protection Plan (EPP) initiatives across dealers and field teams.
Performance Management & Insights
Lead CCU performance reviews, identifying trends, risks, and opportunities.
Prepare insights and discussion points for leadership and stakeholder reviews.
Partner with internal teams to ensure performance metrics are understood and actionable.
Training & Enablement
Lead or contribute to Used and CCU training programs for dealers and internal teams.
Ensure training materials align with business priorities and dealer needs.
Communications & Thought Leadership
Own and produce the monthly Used Equipment market intelligence report, delivering clear, actionable insights and updates.
Communicate changes, expectations, and dealer practices related to Used operations and CCU.
What You Will Have
Customer Focus:
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Decision Making and Critical Thinking:
Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications:
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Problem Solving:
Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Value Selling:
Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Considerations for Top Candidates
A college or university degree in business, marketing, engineering, or related discipline.
Heavy Equipment or Auction Industry experience.
Strong background in strategy‑to‑execution leadership including governance, prioritization, and outcome tracking.
Proven ability to influence and align senior stakeholders without direct authority.
Strong attention to detail & ability to analyze, influence, and deliver impactful messaging.
Knowledge or experience with CCU, CVA, and EPP, or similar programs.
Experience working with global teams and within a matrixed organization.
Additional Information
Location: Peoria, IL or Cary, NC or Dallas, TX.
Visa sponsorship is NOT available with this position.
Relocation is available for this position.
This position may require up to 25% travel.
This position requires the candidate to work full‑time five days a week at the office.
Summary Pay Range $128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part‑time employees
This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position.
Posting Dates March 17, 2026 - March 31, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr