Sr. Copywriter
Evenflo Company, Inc., Canton, MA, United States
As part of the Marketing team, The Senior Copywriter will develop copy for a wide variety of projects across the Evenflo brand; including but not limited to: launch campaigns, site copy, blog posts, landing pages, CRM and promotional campaigns, and product messaging. This role is to communicate the utility and value of the Evenflo brand and products portfolio to the world. The copywriter will write compelling copy for a variety of project types and work closely with the marketing, product and digital teams during launches and campaigns to produce creative and revenue-generating content.
RESPONSIBILITIES With a primary focus to create and craft engaging marketing campaigns, the copywriter will be responsible for messaging and copy for the following types of projects, with the management of quality and accuracy of content that supports launches and our brand:
Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging
Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs
Partner closely with Art team to support campaign development efforts
Create quality, error-free, on-time copy for marketing and product deliverables
Comfortable with presenting ideas, working under deadlines and creating presentations
Ability to iterate quickly and effectively in response to feedback
Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Art Director
Comfortable with crafting product names, taglines
Write conversion-driving content: CTAs, Headlines, subheads
Write concise, engaging content using best practices for the given channel/medium
Experience with SEO/SEM content and copy practices
Help support our content strategy in alignment with agency partners
Work with other members of the marketing team to ensure the content strategy complements and amplifies all marketing initiatives
Aid in the creation of new brand style guide
Support in peer review process and proofreading of marketing materials
Experience and comfort with both digital and printed materials, the process and nuances between the channels
Able to leverage Adobe Suite, Microsoft SharePoint, and creative workflow tool (ASANA) as it aligns to organizational and departmental processes
Qualifications Education Required
Bachelors or better in Communication or related field.
Bachelors or better in Creative Writing or related field.
Experience Required
4-7 years of experience; Consumer Goods experience preferred.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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RESPONSIBILITIES With a primary focus to create and craft engaging marketing campaigns, the copywriter will be responsible for messaging and copy for the following types of projects, with the management of quality and accuracy of content that supports launches and our brand:
Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging
Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs
Partner closely with Art team to support campaign development efforts
Create quality, error-free, on-time copy for marketing and product deliverables
Comfortable with presenting ideas, working under deadlines and creating presentations
Ability to iterate quickly and effectively in response to feedback
Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Art Director
Comfortable with crafting product names, taglines
Write conversion-driving content: CTAs, Headlines, subheads
Write concise, engaging content using best practices for the given channel/medium
Experience with SEO/SEM content and copy practices
Help support our content strategy in alignment with agency partners
Work with other members of the marketing team to ensure the content strategy complements and amplifies all marketing initiatives
Aid in the creation of new brand style guide
Support in peer review process and proofreading of marketing materials
Experience and comfort with both digital and printed materials, the process and nuances between the channels
Able to leverage Adobe Suite, Microsoft SharePoint, and creative workflow tool (ASANA) as it aligns to organizational and departmental processes
Qualifications Education Required
Bachelors or better in Communication or related field.
Bachelors or better in Creative Writing or related field.
Experience Required
4-7 years of experience; Consumer Goods experience preferred.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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