SOCIAL MEDIA SPECIALIST
Kampgrounds Of America, Billings, MT, United States
Job Description
Posted Thursday, March 19, 2026 at 6:00 AM
Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
intentionally create a sense of community and belonging for our guests, employees and franchise partners
continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
sustain a culture that promotes diversity of thought and experiences
ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
drive change in our company and industry through action and implementation
Summary The Social Media Specialist is responsible for the hands‑on execution of KOA’s social media strategy, directly maintaining the brand across all social platforms and digital communities. Working under the direction of the Social Media Manager, this role drives reach, engagement, and loyalty through the creation of high‑quality content, proactive community management, and technical platform optimization. The Specialist handles day‑to‑day social operations, coordinates with freelance contributors and agency partners, and executes the production of KOA's blog content to ensure it meets brand standards and marketing objectives.
Essential Duties and Responsibilities
Strategic Support: Serve as a core contributor to the marketing team by executing social media strategies and content plans that align with brand objectives.
Platform Performance :
Execute optimization tactics to meet growth and engagement goals. Maintain real‑time reporting dashboards and provide data‑driven insights to management.
Community Engagement: Execute daily social listening and brand monitoring. Provide timely, on‑brand responses and elevate sensitive issues according to the KOA Service Plan. Monitor and respond to comments, messages, and posts across Facebook, Instagram, X (Twitter), TikTok, and LinkedIn.
Content Production: Schedule and maintain KOA’s social content calendar. Develop creative and engaging camping‑related graphics, photos, and videos for Facebook, Instagram, TikTok, X, YouTube, and any other platforms that support the KOA brand. Create captions that align with KOA’s brand voice and encourage community engagement. Search for high‑quality UGC across Facebook, Instagram, and TikTok, and reach out to users to request permission to share their content on KOA’s platforms. Edit and review blog posts as needed for KOA’s blog. Load content and imagery to KOA’s blog and help manage archiving and updating of current and past articles.
Franchise Social Media Support: Engage with our franchise partners for as‑needed troubleshooting support for their own social media pages. Monthly creation of generalized social posts for franchise use.
Campaign Execution: Implement paid and organic campaigns in partnership with agencies, handling the technical publishing and performance tracking of posts.
UGC Sourcing: Curate user‑generated content (UGC), manage permission requests, and organize assets within Sprout Social or other digital asset tools.
Blog Coordination: Support the KOA blog by drafting posts, formatting content for SEO best practices, and coordinating with internal contributors.
Program Administration: Facilitate the “Get Out There Grant” and social giveaways, handling the logistics of entries, partner coordination, and prize fulfillment.
Tool Mastery: Serve as the power user for Sprout Social and SOCi, ensuring all scheduling and engagement workflows are optimized.
Trend Monitoring: Proactively identify emerging social trends and propose new content formats for the Manager to review and pilot.
Required Education and Experience
Bachelor’s degree in Marketing, Communications, Advertising, or a related field
3+ years of experience in social media marketing, content strategy, or related field
Strong written and verbal communication skills; proven ability to craft engaging brand‑aligned content
Proficiency in social media scheduling, analytics, and management tools
Experience with Sprout Social and SOCi platforms preferred
Collaborative, organized, and comfortable working in a fast‑paced environment
Experience with social customer service and community management a plus
Experience in blog content strategy and SEO preferred
Valid driver’s license
Physical Demands and Working Conditions
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.
Prolonged exposure to computer screen and artificial lighting.
Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
KOA does not sponsor Visas
KOA currently does NOT hire in the following states
Alabama
Idaho
Mississippi
Pennsylvania
Missouri
Rhode Island
Arkansas
South Carolina
Delaware
Kansas
New Hampshire
South Dakota
District of Columbia
Louisiana
North Dakota
Vermont
Hawaii
Maryland
Wisconsin
Benefits Offered
Medical/Vision Insurance
Health Savings Account
Flexible Spending Account
Dependent Care Account
Paid Life & AD&D Insurance
Paid Short Term and Long Term Disability
Voluntary Life & AD&D Insurance
Voluntary Critical Illness Insurance
Voluntary Accident Insurance
Voluntary Hospital Indemnity Insurance
Paid Time Off
Employee Assistance Program
401K Retirement Plan
401K Company Contributions
Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service or other non‑merit‑based factors, or any other protected status.
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Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
intentionally create a sense of community and belonging for our guests, employees and franchise partners
continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
sustain a culture that promotes diversity of thought and experiences
ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
drive change in our company and industry through action and implementation
Summary The Social Media Specialist is responsible for the hands‑on execution of KOA’s social media strategy, directly maintaining the brand across all social platforms and digital communities. Working under the direction of the Social Media Manager, this role drives reach, engagement, and loyalty through the creation of high‑quality content, proactive community management, and technical platform optimization. The Specialist handles day‑to‑day social operations, coordinates with freelance contributors and agency partners, and executes the production of KOA's blog content to ensure it meets brand standards and marketing objectives.
Essential Duties and Responsibilities
Strategic Support: Serve as a core contributor to the marketing team by executing social media strategies and content plans that align with brand objectives.
Platform Performance :
Execute optimization tactics to meet growth and engagement goals. Maintain real‑time reporting dashboards and provide data‑driven insights to management.
Community Engagement: Execute daily social listening and brand monitoring. Provide timely, on‑brand responses and elevate sensitive issues according to the KOA Service Plan. Monitor and respond to comments, messages, and posts across Facebook, Instagram, X (Twitter), TikTok, and LinkedIn.
Content Production: Schedule and maintain KOA’s social content calendar. Develop creative and engaging camping‑related graphics, photos, and videos for Facebook, Instagram, TikTok, X, YouTube, and any other platforms that support the KOA brand. Create captions that align with KOA’s brand voice and encourage community engagement. Search for high‑quality UGC across Facebook, Instagram, and TikTok, and reach out to users to request permission to share their content on KOA’s platforms. Edit and review blog posts as needed for KOA’s blog. Load content and imagery to KOA’s blog and help manage archiving and updating of current and past articles.
Franchise Social Media Support: Engage with our franchise partners for as‑needed troubleshooting support for their own social media pages. Monthly creation of generalized social posts for franchise use.
Campaign Execution: Implement paid and organic campaigns in partnership with agencies, handling the technical publishing and performance tracking of posts.
UGC Sourcing: Curate user‑generated content (UGC), manage permission requests, and organize assets within Sprout Social or other digital asset tools.
Blog Coordination: Support the KOA blog by drafting posts, formatting content for SEO best practices, and coordinating with internal contributors.
Program Administration: Facilitate the “Get Out There Grant” and social giveaways, handling the logistics of entries, partner coordination, and prize fulfillment.
Tool Mastery: Serve as the power user for Sprout Social and SOCi, ensuring all scheduling and engagement workflows are optimized.
Trend Monitoring: Proactively identify emerging social trends and propose new content formats for the Manager to review and pilot.
Required Education and Experience
Bachelor’s degree in Marketing, Communications, Advertising, or a related field
3+ years of experience in social media marketing, content strategy, or related field
Strong written and verbal communication skills; proven ability to craft engaging brand‑aligned content
Proficiency in social media scheduling, analytics, and management tools
Experience with Sprout Social and SOCi platforms preferred
Collaborative, organized, and comfortable working in a fast‑paced environment
Experience with social customer service and community management a plus
Experience in blog content strategy and SEO preferred
Valid driver’s license
Physical Demands and Working Conditions
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.
Prolonged exposure to computer screen and artificial lighting.
Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
KOA does not sponsor Visas
KOA currently does NOT hire in the following states
Alabama
Idaho
Mississippi
Pennsylvania
Missouri
Rhode Island
Arkansas
South Carolina
Delaware
Kansas
New Hampshire
South Dakota
District of Columbia
Louisiana
North Dakota
Vermont
Hawaii
Maryland
Wisconsin
Benefits Offered
Medical/Vision Insurance
Health Savings Account
Flexible Spending Account
Dependent Care Account
Paid Life & AD&D Insurance
Paid Short Term and Long Term Disability
Voluntary Life & AD&D Insurance
Voluntary Critical Illness Insurance
Voluntary Accident Insurance
Voluntary Hospital Indemnity Insurance
Paid Time Off
Employee Assistance Program
401K Retirement Plan
401K Company Contributions
Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service or other non‑merit‑based factors, or any other protected status.
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