Brand & Digital Marketing Specialist
Keiter CPAs, Glen Allen, VA, United States
Create Campaigns. Analyze Results. Drive Growth.
At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:
A flexible, supportive work environment that empowers your professional and personal success
A clear path for advancement and leadership within the firm
Meaningful community involvement opportunities
A culture that values collaboration, innovation, relationships, and accountability
As
Opportunity Advisors® , we go beyond accounting by building strong relationships, offering insights, and helping businesses, not‑for‑profits, and high net worth individuals reach their goals.
Key Responsibilities Digital Campaign Management & Optimization
Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan
Develop, execute, and optimize LinkedIn Pay‑Per‑Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis
Create and oversee integrated marketing campaigns, social media, and digital advertising
Develop niche advertising pieces for external publications
Assist with the development and editing of in-house video projects
Website & Content Performance
Oversee and optimize website content for user experience, SEO and AEO, and conversion
Collaborate on content development to support digital campaigns and thought leadership
Identify opportunities to improve traffic, engagement, and lead generation
Analytics & Reporting
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)
Translate data into actionable insights and recommendations
Support ongoing performance reporting
Marketing Technology & Operations
Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, HotJar, Google Analytics, etc.)
Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
Ensure CRM data accuracy, segmentation, and effective use of marketing systems
Identify opportunities to improve automation and efficiency
Maintain brand consistency across all digital platforms and communications
Stay ahead of trends in marketing technology, automation, and digital advertising
Assist with graphic design and brand template development
Cross-Functional Collaboration
Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives
Coordinate with external vendors or partners as needed
Ensure alignment between digital efforts and broader marketing priorities
What You’ll Bring
5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment
Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management
Proven success managing LinkedIn advertising campaigns and paid digital media strategies
Solid understanding of digital marketing analytics, SEO, and campaign performance tracking
Experience developing and executing integrated marketing strategies that drive measurable results
Strong project management skills with the ability to navigate multiple initiatives simultaneously
Excellent communication and collaboration skills across all levels of an organization
A strategic mindset paired with attention to detail and execution excellence
Proficiency with marketing tools, analytics platforms, and content management systems
Comprehensive medical, dental, and vision coverage
401(k), HSA, and FSA
Eligibility for an annual performance bonus
Disability and life insurance
Generous Paid Time Off and Paid Care Leave
Monthly gym reimbursement
Paid professional memberships and continuing education opportunities
Coaching and mentoring for career development
Additional programs and resources to support you and your family
Preferred
Bachelor’s degree in Marketing, Communication, Interactive Media, or another related area
At least 5 years of experience in a marketing‑related support role
This role operates in a hybrid capacity, with flexible in‑office scheduling based on business needs.
Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.
Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E‑Verify program.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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At Keiter, we help people achieve their full potential while pursuing their purpose – at home, at work, and in the community. We offer:
A flexible, supportive work environment that empowers your professional and personal success
A clear path for advancement and leadership within the firm
Meaningful community involvement opportunities
A culture that values collaboration, innovation, relationships, and accountability
As
Opportunity Advisors® , we go beyond accounting by building strong relationships, offering insights, and helping businesses, not‑for‑profits, and high net worth individuals reach their goals.
Key Responsibilities Digital Campaign Management & Optimization
Drive the firm’s digital marketing strategy, aligning campaigns with business development goals and the Firm Strategic Plan
Develop, execute, and optimize LinkedIn Pay‑Per‑Click (PPC) campaigns, including audience targeting, budget management, A/B testing, and performance analysis
Create and oversee integrated marketing campaigns, social media, and digital advertising
Develop niche advertising pieces for external publications
Assist with the development and editing of in-house video projects
Website & Content Performance
Oversee and optimize website content for user experience, SEO and AEO, and conversion
Collaborate on content development to support digital campaigns and thought leadership
Identify opportunities to improve traffic, engagement, and lead generation
Analytics & Reporting
Track, analyze, and report on digital marketing performance (traffic, conversions, campaign metrics)
Translate data into actionable insights and recommendations
Support ongoing performance reporting
Marketing Technology & Operations
Maintain and optimize marketing tools and platforms (HubSpot, WordPress, Social Toaster, HotJar, Google Analytics, etc.)
Lead and manage HubSpot workflows, contact segmentation, and database strategy to support lead generation and nurturing
Ensure CRM data accuracy, segmentation, and effective use of marketing systems
Identify opportunities to improve automation and efficiency
Maintain brand consistency across all digital platforms and communications
Stay ahead of trends in marketing technology, automation, and digital advertising
Assist with graphic design and brand template development
Cross-Functional Collaboration
Collaborate with partners and internal teams to support digital aspects of marketing and business development initiatives
Coordinate with external vendors or partners as needed
Ensure alignment between digital efforts and broader marketing priorities
What You’ll Bring
5+ years of experience in digital marketing, preferably within an accounting firm or professional services environment
Strong experience with HubSpot (or similar CRM/marketing automation platforms), including workflow creation and contact management
Proven success managing LinkedIn advertising campaigns and paid digital media strategies
Solid understanding of digital marketing analytics, SEO, and campaign performance tracking
Experience developing and executing integrated marketing strategies that drive measurable results
Strong project management skills with the ability to navigate multiple initiatives simultaneously
Excellent communication and collaboration skills across all levels of an organization
A strategic mindset paired with attention to detail and execution excellence
Proficiency with marketing tools, analytics platforms, and content management systems
Comprehensive medical, dental, and vision coverage
401(k), HSA, and FSA
Eligibility for an annual performance bonus
Disability and life insurance
Generous Paid Time Off and Paid Care Leave
Monthly gym reimbursement
Paid professional memberships and continuing education opportunities
Coaching and mentoring for career development
Additional programs and resources to support you and your family
Preferred
Bachelor’s degree in Marketing, Communication, Interactive Media, or another related area
At least 5 years of experience in a marketing‑related support role
This role operates in a hybrid capacity, with flexible in‑office scheduling based on business needs.
Join Keiter and apply your expertise to create strategic campaigns, transform data into insights, and drive growth.
Candidates must possess authorization to work in this United States of America throughout their employment with the company. Keiter CPA participates in the E‑Verify program.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr