Sr. Marketing and Systems Manager (Hybrid)
American Medical Association, Chicago, IL, United States
Sr. Marketing and Systems Manager (Hybrid)
Chicago, IL
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Sr. Marketing and Systems Manager (Hybrid) on our Digital Strategy team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
As a Sr. Marketing and Systems Manager, you will be responsible for leading, developing, and managing the implementation of marketing technology (MarTech) solutions and data analytics infrastructure supporting the Digital Strategy team and MMX business unit. Responsible for ensuring our MarTech stack and data and analytics capabilities align with the achievement of business objectives, i.e. audience development, membership, and brand sentiment, including the collection and utilization of first‑party data. Collaborates with leaders in MMX, IT, OGC and throughout the AMA.
RESPONSIBILITIES Marketing Technology Strategy & Management
Integrate and configure enterprise marketing automation, customer relationship management (CRM) and personalization software development kits (SDK) into existing applications and ensure proper functionality and performance to enable campaign activations within MMX
Develop, implement, and manage enterprise consent management technology to comply with internal and external privacy, security, and data governance requirements
Develop, implement, and manage stability of experimentation and testing software across enterprise applications to support MMX business objectives
Operationalize tag management system to support analytics and reporting, as well as streamline activation of new MarTech solutions for the enterprise
Interpret changes in digital marketing regulations and creates strategies to grow the collection and utilization of first‑party data
Communicate implementation plans to the Data Governance and Security teams and OGC and discuss routine updates on internal and external policy and procedure compliance
Analytics & Reporting
Operationalize AMA instance of Google Analytics to enable enterprise website data gathering, including managing vendor relationships for annual contract renewals and budgeting requirements
Create, manage, and integrate domain‑level data layer guides to collect, store and pass data in standardized manner, interpretable by analytics software, and is in compliance with internal and external privacy and security requirements
Develop and maintain data visualization software to enable self‑service data exploration across domains and filterable by numerous variables, including timeframe, topic, objective, and attribution schema
Collaborate and partner throughout the AMA to interpret digital metrics identify improvement opportunities to create business impact
Collaborate with Publishing and Insurance to establish enterprise standards
Campaign Activation
Oversee the activation of experimentation campaigns, including gathering business requirements, goal setting, technology selection, and designing the test variation(s)
Lead on‑going analytics review to interpret results, determine statistical significance, and set campaign end dates, and recommend new experiments and campaigns based on data and business performance
Collaborate with Product, Membership and Marketing teams to design experiments to inform development roadmaps based on emerging market and business needs
Staff Management
Lead, mentor and provide management oversight for professional staff
Responsible for setting objectives, evaluating performance and developing staff
Identify opportunities for advancing staff skills and expertise
May include other responsibilities as assigned
REQUIREMENTS
Bachelor’s Degree required; concentration in Marketing, Communications, Computer Science, User Experience, or other related coursework preferred
7+ years of experience leading digital analytics, marketing technology, and/or digital development activities
3+ years experience with staff management, with proven ability to lead full‑time and contract resources
Digitally‑savvy and customer‑centric, with a proven ability to interpret digital data and translate it into action/opportunities
Proven ability to communicate with highly technical resources and roll‑up sleeves to deliver solutions
Exceptional time and project management skills, with focus on process improvement and workflow efficiency
Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle both technical deep dives, as well as use natural language to explain benefits of new technology and applications
Technical Skills
Proficiency in using Google Analytics, Google Tag Manager, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, Qualaroo, PowerBI, or other similar applications
Experienced with Structured Query Language (SQL), or similar conditional logic programming
Experienced with CMS, for example Drupal or WordPress
Experienced in use of JIRA, Asana, MS Office, other similar applications
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $119,074-$157,855. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
#J-18808-Ljbffr
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Sr. Marketing and Systems Manager (Hybrid) on our Digital Strategy team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
As a Sr. Marketing and Systems Manager, you will be responsible for leading, developing, and managing the implementation of marketing technology (MarTech) solutions and data analytics infrastructure supporting the Digital Strategy team and MMX business unit. Responsible for ensuring our MarTech stack and data and analytics capabilities align with the achievement of business objectives, i.e. audience development, membership, and brand sentiment, including the collection and utilization of first‑party data. Collaborates with leaders in MMX, IT, OGC and throughout the AMA.
RESPONSIBILITIES Marketing Technology Strategy & Management
Integrate and configure enterprise marketing automation, customer relationship management (CRM) and personalization software development kits (SDK) into existing applications and ensure proper functionality and performance to enable campaign activations within MMX
Develop, implement, and manage enterprise consent management technology to comply with internal and external privacy, security, and data governance requirements
Develop, implement, and manage stability of experimentation and testing software across enterprise applications to support MMX business objectives
Operationalize tag management system to support analytics and reporting, as well as streamline activation of new MarTech solutions for the enterprise
Interpret changes in digital marketing regulations and creates strategies to grow the collection and utilization of first‑party data
Communicate implementation plans to the Data Governance and Security teams and OGC and discuss routine updates on internal and external policy and procedure compliance
Analytics & Reporting
Operationalize AMA instance of Google Analytics to enable enterprise website data gathering, including managing vendor relationships for annual contract renewals and budgeting requirements
Create, manage, and integrate domain‑level data layer guides to collect, store and pass data in standardized manner, interpretable by analytics software, and is in compliance with internal and external privacy and security requirements
Develop and maintain data visualization software to enable self‑service data exploration across domains and filterable by numerous variables, including timeframe, topic, objective, and attribution schema
Collaborate and partner throughout the AMA to interpret digital metrics identify improvement opportunities to create business impact
Collaborate with Publishing and Insurance to establish enterprise standards
Campaign Activation
Oversee the activation of experimentation campaigns, including gathering business requirements, goal setting, technology selection, and designing the test variation(s)
Lead on‑going analytics review to interpret results, determine statistical significance, and set campaign end dates, and recommend new experiments and campaigns based on data and business performance
Collaborate with Product, Membership and Marketing teams to design experiments to inform development roadmaps based on emerging market and business needs
Staff Management
Lead, mentor and provide management oversight for professional staff
Responsible for setting objectives, evaluating performance and developing staff
Identify opportunities for advancing staff skills and expertise
May include other responsibilities as assigned
REQUIREMENTS
Bachelor’s Degree required; concentration in Marketing, Communications, Computer Science, User Experience, or other related coursework preferred
7+ years of experience leading digital analytics, marketing technology, and/or digital development activities
3+ years experience with staff management, with proven ability to lead full‑time and contract resources
Digitally‑savvy and customer‑centric, with a proven ability to interpret digital data and translate it into action/opportunities
Proven ability to communicate with highly technical resources and roll‑up sleeves to deliver solutions
Exceptional time and project management skills, with focus on process improvement and workflow efficiency
Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle both technical deep dives, as well as use natural language to explain benefits of new technology and applications
Technical Skills
Proficiency in using Google Analytics, Google Tag Manager, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, Qualaroo, PowerBI, or other similar applications
Experienced with Structured Query Language (SQL), or similar conditional logic programming
Experienced with CMS, for example Drupal or WordPress
Experienced in use of JIRA, Asana, MS Office, other similar applications
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $119,074-$157,855. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
#J-18808-Ljbffr