Manager, Culture Marketing
United Talent Agency, New York, NY, United States
UTA Entertainment and Culture Marketing (ECM) seeks a Manager to support existing accounts with an emphasis on client service, culture strategy, partnership development, and its growing creator marketing practice. The team connects brands with consumers through research, insights, strategy, and community building. The Manager will take on direct responsibility for managing day‑to‑day client relationships and communication. They develop and implement client service plans that align with business objectives, oversee campaign execution, execute deals, track performance metrics, and identify opportunities to grow business within existing accounts under the supervision of a Director.
UTA ECM is a division of the leading global talent and entertainment company. UTA is a top entertainment marketing agency advising some of the world’s biggest brands including Delta Air Lines, General Motors, SC Johnson, Coach, Google, LinkedIn and more. We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, film/tv/content integrations, experiential activations, creator initiatives, and more. Specifically, this manager will also support UTA ECM’s Next Gen Practice, helping clients to connect with the next generation of audience.
The salary range for this role is $90,000 to $100,000 commensurate with experience and skills.
What You Will Do
Manage day‑to‑day client relationships, serving as the primary point of contact for projects across assigned brand accounts including but not limited to influencer campaigns, brand partnerships, experiential activations, cultural insights, and more
Lead strategic planning and execution for influencer and creator‑led campaigns, including talent recommendations, outreach, and contracting
Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
Maintain detailed trackers for project/deal status, approvals, deliverables, and contractual obligations
Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
Draft regular email communications and pitch / program proposal materials
Serve as an active participant in meetings/calls for clients
Contribute to a collaborative team culture, sharing knowledge and best practices across ECM
Build case studies and recaps to support business growth and client storytelling
Participate in agency‑wide meetings and share relevant insights and updates with the ECM team
Identify new opportunities within existing accounts and support efforts to grow client partnerships (“land and expand”)
What You Will Need
3+ years of experience in account management, social media strategy, and/or culture marketing
Bachelor’s degree strongly preferred
Extremely knowledgeable about creator landscape, up and coming talent and trends and plugged in to entertainment culture at large
Has a proven track record of working with creators, partners, and clients to build impactful campaigns for brands
Invested and well versed in culture, trends, brands, and insights (the type of person who correctly predicts the Grammy’s Best New Artist nominees three years in advance)
Strong ability to develop client‑facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem‑solve independently
Unmatched communication skills that put clients at ease and motivate internal team members
Strong ability to vet, recommend, negotiate with and contract talent
Impeccable organizational and time management skills and strong attention to detail.
Ability to navigate an organization and operate in an incredibly fast paced, multifaceted, demanding environment
Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Doc, Sheets, is a must.
What You Will Get
The unique and exciting opportunity to work at one of a leading global entertainment companies
Access to the tools, leadership, and resources you will need to create and drive a center of excellence
The opportunity to do the best work of your career
Work in an inclusive and diverse company culture
Competitive programs to support your well‑being
Experience working in a collaborative environment with room to grow
About UTA UTA unites ideas, opportunities, and talent. The company represents some of the world's most iconic, barrier‑breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, and London.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers.
https://www.unitedtalent.com/privacy-policy
#J-18808-Ljbffr
UTA ECM is a division of the leading global talent and entertainment company. UTA is a top entertainment marketing agency advising some of the world’s biggest brands including Delta Air Lines, General Motors, SC Johnson, Coach, Google, LinkedIn and more. We are a team of passionate marketers and experts with varying backgrounds, who leverage entertainment to create and execute a range of marketing initiatives for clients including: talent procurement, film/tv/content integrations, experiential activations, creator initiatives, and more. Specifically, this manager will also support UTA ECM’s Next Gen Practice, helping clients to connect with the next generation of audience.
The salary range for this role is $90,000 to $100,000 commensurate with experience and skills.
What You Will Do
Manage day‑to‑day client relationships, serving as the primary point of contact for projects across assigned brand accounts including but not limited to influencer campaigns, brand partnerships, experiential activations, cultural insights, and more
Lead strategic planning and execution for influencer and creator‑led campaigns, including talent recommendations, outreach, and contracting
Monitor cultural and digital trends to identify rising talent and emerging voices aligned with client goals and brand values
Assess sponsorship opportunities and cultural platforms to determine brand fit, audience alignment, and strategic value for clients
Maintain detailed trackers for project/deal status, approvals, deliverables, and contractual obligations
Track campaign performance and report on KPIs to clients, translating insights into actionable recommendations
Develop and present compelling decks and campaign narratives that align with brand goals and resonate with targeted audiences
Draft regular email communications and pitch / program proposal materials
Serve as an active participant in meetings/calls for clients
Contribute to a collaborative team culture, sharing knowledge and best practices across ECM
Build case studies and recaps to support business growth and client storytelling
Participate in agency‑wide meetings and share relevant insights and updates with the ECM team
Identify new opportunities within existing accounts and support efforts to grow client partnerships (“land and expand”)
What You Will Need
3+ years of experience in account management, social media strategy, and/or culture marketing
Bachelor’s degree strongly preferred
Extremely knowledgeable about creator landscape, up and coming talent and trends and plugged in to entertainment culture at large
Has a proven track record of working with creators, partners, and clients to build impactful campaigns for brands
Invested and well versed in culture, trends, brands, and insights (the type of person who correctly predicts the Grammy’s Best New Artist nominees three years in advance)
Strong ability to develop client‑facing marketing presentation materials (decks) for a variety of situations, informational, strategic, and creative.
High degree of motivation and initiative, the ability to demonstrate creative thinking and critical thinking, and the capacity to problem‑solve independently
Unmatched communication skills that put clients at ease and motivate internal team members
Strong ability to vet, recommend, negotiate with and contract talent
Impeccable organizational and time management skills and strong attention to detail.
Ability to navigate an organization and operate in an incredibly fast paced, multifaceted, demanding environment
Proficient knowledge of Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Doc, Sheets, is a must.
What You Will Get
The unique and exciting opportunity to work at one of a leading global entertainment companies
Access to the tools, leadership, and resources you will need to create and drive a center of excellence
The opportunity to do the best work of your career
Work in an inclusive and diverse company culture
Competitive programs to support your well‑being
Experience working in a collaborative environment with room to grow
About UTA UTA unites ideas, opportunities, and talent. The company represents some of the world's most iconic, barrier‑breaking artists, creators and changemakers—from actors, athletes and musicians to writers, gamers, and digital influencers. One of the most influential companies in global entertainment, UTA's business spans talent representation, content production, as well as strategic advisory and marketing work with some of the world's biggest brands. Affiliated companies include Digital Brand Architects, KLUTCH Sports Group, Curtis Brown Group, and MediaLink. UTA is headquartered in Los Angeles with offices in Atlanta, Chicago, Nashville, New York, and London.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers.
https://www.unitedtalent.com/privacy-policy
#J-18808-Ljbffr