Social Media Manager & LinkedIn Lead Generation Specialist
Virtual Colleague PH, Florida, NY, United States
Job Description
Role Title:
Social Media Manager & LinkedIn Lead Generation Specialist
Industry:
Executive Coaching | Leadership Communication | Public Speaking
Location:
Remote (Aligned with South Florida Time Zone – EST preferred during onboarding)
About the Business - an Executive Coach and Public Speaker specializing in helping women leaders communicate confidently and concisely in high-pressure, high-stakes environments. Her clients include:
C-Suite Executives
VPs & Senior Leaders
Newly Promoted Managers
High-Visibility Professionals
While her niche focuses on women leaders, her content also attracts male executives in leadership roles. She is currently transitioning from part-time dentistry into full-time coaching and is focused on:
Increasing high-quality lead generation
Growing visibility on LinkedIn & YouTube
Expanding into group programs
Increasing authority positioning both online and locally (South Florida engagements, conferences, university workshops)
Primary Objective of the Role
Generating qualified leads via LinkedIn outreach
Repurposing and distributing existing content across platforms
Increasing brand visibility and authority positioning
Supporting the transition toward scalable offers (future group programs)
Core Responsibilities LinkedIn Lead Generation & Outreach
Research and identify ideal prospects
Build and maintain a qualified LinkedIn prospect list
Develop outreach templates (collaboratively approved by client)
Send structured outreach messages
Track all outreach activities in a CRM/Google Sheet
Monitor responses and flag conversations requiring client response
Maintain tone alignment (formal, polished, executive-level)
Weekly reporting of:
Connections made
Responses received
Conversations initiated
Calls booked
Important:
Messaging must align with the client’s voice and authority.
All templates must be approved before use.
Conversations beyond first-level engagement may be handed back to client.
Social Media Management & Content Repurposing Platforms:
YouTube
LinkedIn
Instagram
Responsibilities:
Repurpose existing YouTube content into:
LinkedIn posts
Instagram reels
Shorts
Quote graphics
Carousel posts
Extract insights from long-form content to create:
Thought-leadership posts
Mini-newsletters
Executive insights posts
Schedule posts using approved scheduling tools
Submit content for client approval before posting
Maintain grammar excellence and formal communication tone
Optimize captions and hashtags
Suggest posting strategy & cadence
Client has extensive existing content. Creation from scratch is minimal. Focus is on repurposing and distribution.
Tools & Platforms Required Must be proficient in:
LinkedIn (outreach + content strategy)
Canva (graphics & content design)
Google Sheets (tracking leads & outreach)
Content scheduling tools
Basic CRM tracking
Opus Clips (preferred but not mandatory)
Understanding of short-form video strategy
Bonus:
Experience working with coaches, speakers, executives
Understanding of authority positioning
Experience with executive-level tone writing
Working Structure
Minimum: 10 hours/week
EST overlap preferred during onboarding phase
Flexible schedule after workflow is established
Daily communication via WhatsApp
End-of-Day email reporting required
KPIs (First 60–90 Days)
Structured LinkedIn outreach system implemented
Approved messaging templates
Content calendar created
Consistent posting cadence established
Lead tracking system built
Initial qualified calls generated
Communication Requirements
Professional, formal tone
Strong grammar and executive-level writing
Collaborative approach
All posts require client approval before publishing
Transparent reporting
Commitment:
10 hours per week
#J-18808-Ljbffr
Social Media Manager & LinkedIn Lead Generation Specialist
Industry:
Executive Coaching | Leadership Communication | Public Speaking
Location:
Remote (Aligned with South Florida Time Zone – EST preferred during onboarding)
About the Business - an Executive Coach and Public Speaker specializing in helping women leaders communicate confidently and concisely in high-pressure, high-stakes environments. Her clients include:
C-Suite Executives
VPs & Senior Leaders
Newly Promoted Managers
High-Visibility Professionals
While her niche focuses on women leaders, her content also attracts male executives in leadership roles. She is currently transitioning from part-time dentistry into full-time coaching and is focused on:
Increasing high-quality lead generation
Growing visibility on LinkedIn & YouTube
Expanding into group programs
Increasing authority positioning both online and locally (South Florida engagements, conferences, university workshops)
Primary Objective of the Role
Generating qualified leads via LinkedIn outreach
Repurposing and distributing existing content across platforms
Increasing brand visibility and authority positioning
Supporting the transition toward scalable offers (future group programs)
Core Responsibilities LinkedIn Lead Generation & Outreach
Research and identify ideal prospects
Build and maintain a qualified LinkedIn prospect list
Develop outreach templates (collaboratively approved by client)
Send structured outreach messages
Track all outreach activities in a CRM/Google Sheet
Monitor responses and flag conversations requiring client response
Maintain tone alignment (formal, polished, executive-level)
Weekly reporting of:
Connections made
Responses received
Conversations initiated
Calls booked
Important:
Messaging must align with the client’s voice and authority.
All templates must be approved before use.
Conversations beyond first-level engagement may be handed back to client.
Social Media Management & Content Repurposing Platforms:
YouTube
Responsibilities:
Repurpose existing YouTube content into:
LinkedIn posts
Instagram reels
Shorts
Quote graphics
Carousel posts
Extract insights from long-form content to create:
Thought-leadership posts
Mini-newsletters
Executive insights posts
Schedule posts using approved scheduling tools
Submit content for client approval before posting
Maintain grammar excellence and formal communication tone
Optimize captions and hashtags
Suggest posting strategy & cadence
Client has extensive existing content. Creation from scratch is minimal. Focus is on repurposing and distribution.
Tools & Platforms Required Must be proficient in:
LinkedIn (outreach + content strategy)
Canva (graphics & content design)
Google Sheets (tracking leads & outreach)
Content scheduling tools
Basic CRM tracking
Opus Clips (preferred but not mandatory)
Understanding of short-form video strategy
Bonus:
Experience working with coaches, speakers, executives
Understanding of authority positioning
Experience with executive-level tone writing
Working Structure
Minimum: 10 hours/week
EST overlap preferred during onboarding phase
Flexible schedule after workflow is established
Daily communication via WhatsApp
End-of-Day email reporting required
KPIs (First 60–90 Days)
Structured LinkedIn outreach system implemented
Approved messaging templates
Content calendar created
Consistent posting cadence established
Lead tracking system built
Initial qualified calls generated
Communication Requirements
Professional, formal tone
Strong grammar and executive-level writing
Collaborative approach
All posts require client approval before publishing
Transparent reporting
Commitment:
10 hours per week
#J-18808-Ljbffr