Senior Paid Media Strategy & R&D Lead
Pathways, Orlando, FL, United States
Senior Paid Media Strategy & R&D Lead (In-Person) — Maitland, FL
Bodenvy is hiring a
Senior Paid Media Strategy & R&D Lead
to work from our
Maitland office (in person only) . This role is for someone who loves improving performance through
structured experimentation , not someone who just “keeps campaigns running.”
If you’re the type of person who gets bored maintaining the status quo — and you naturally ask “what test should we run next, and how will we know it worked?” — you’ll fit here.
About Bodenvy We’re a growing medical aesthetics company with a serious focus:
body sculpting and high-performance outcomes.
We’re also expanding:
franchising nationwide , building a stronger marketing engine, and scaling what works.
#1 CoolSculpting provider in the nation every year since 2020
(per manufacturer reporting)
Specialist-focused, process-driven business
We care about downstream results:
booked consults, show rate, buyer conversion, paid revenue , and ROAS — not vanity metrics
This is NOT
a vendor-management role
a “strategy-only” role
a junior campaign manager role
a remote position (it’s in-office)
What you’ll own Your primary responsibility is
Paid Media R&D :
Build structured, cross-platform testing plans based on business goals
Define KPIs and success criteria
before
launch
Test offers, messaging, audiences, creatives, landing approaches, and campaign structures
Identify what to scale, what to cut, and what to test next
Turn performance findings into repeatable playbooks we can deploy across locations
Secondary responsibility is
platform maintenance/support :
Help keep active campaigns healthy and optimized
Assist with performance monitoring, pacing, and basic hygiene across platforms
Platforms (now + future)
Google Ads + Meta Ads
(must be strong hands‑on)
TikTok experience is a strong plus, and familiarity with other paid channels is a plus
Platform expansion is part of the job:
we’re building a testing engine that can expand into additional channels over time (TikTok, YouTube, DSP, emerging platforms). You don’t need to be an expert in every channel today — but you must be the type of operator who can evaluate new platforms, design controlled tests, and make clear scale/kill decisions based on real data.
How success is measured This role is judged on
downstream performance , not just CPC/CPL:
lead quality
booked consults
show rate
buyer conversion
paid revenue
ROAS and efficiency over time
Experience requirements (important) To be considered, you must have:
3+ years of hands‑on, in‑platform experience
personally building, launching, and optimizing campaigns (Meta and/or Google)
Target: 5–8 years total paid media experience
overall
You can’t be “strategy only” — you must have personally worked inside ad accounts
We strongly prefer candidates who have succeeded in
structured W‑2 team roles
(not only freelance/agency contracting), because this role requires long‑term consistency, tight collaboration, and operational discipline.
What we’re looking for
Highly proactive, organized, and analytics-driven
Deep testing mindset and structured experimentation habits
Strong judgment: knows what matters and what doesn’t
Comfortable working closely with marketing + tech teams
Team‑first, low ego, no drama, no “that’s not my job”
Location Maitland, Florida — in person only.
Remote work is not available.
#J-18808-Ljbffr
Senior Paid Media Strategy & R&D Lead
to work from our
Maitland office (in person only) . This role is for someone who loves improving performance through
structured experimentation , not someone who just “keeps campaigns running.”
If you’re the type of person who gets bored maintaining the status quo — and you naturally ask “what test should we run next, and how will we know it worked?” — you’ll fit here.
About Bodenvy We’re a growing medical aesthetics company with a serious focus:
body sculpting and high-performance outcomes.
We’re also expanding:
franchising nationwide , building a stronger marketing engine, and scaling what works.
#1 CoolSculpting provider in the nation every year since 2020
(per manufacturer reporting)
Specialist-focused, process-driven business
We care about downstream results:
booked consults, show rate, buyer conversion, paid revenue , and ROAS — not vanity metrics
This is NOT
a vendor-management role
a “strategy-only” role
a junior campaign manager role
a remote position (it’s in-office)
What you’ll own Your primary responsibility is
Paid Media R&D :
Build structured, cross-platform testing plans based on business goals
Define KPIs and success criteria
before
launch
Test offers, messaging, audiences, creatives, landing approaches, and campaign structures
Identify what to scale, what to cut, and what to test next
Turn performance findings into repeatable playbooks we can deploy across locations
Secondary responsibility is
platform maintenance/support :
Help keep active campaigns healthy and optimized
Assist with performance monitoring, pacing, and basic hygiene across platforms
Platforms (now + future)
Google Ads + Meta Ads
(must be strong hands‑on)
TikTok experience is a strong plus, and familiarity with other paid channels is a plus
Platform expansion is part of the job:
we’re building a testing engine that can expand into additional channels over time (TikTok, YouTube, DSP, emerging platforms). You don’t need to be an expert in every channel today — but you must be the type of operator who can evaluate new platforms, design controlled tests, and make clear scale/kill decisions based on real data.
How success is measured This role is judged on
downstream performance , not just CPC/CPL:
lead quality
booked consults
show rate
buyer conversion
paid revenue
ROAS and efficiency over time
Experience requirements (important) To be considered, you must have:
3+ years of hands‑on, in‑platform experience
personally building, launching, and optimizing campaigns (Meta and/or Google)
Target: 5–8 years total paid media experience
overall
You can’t be “strategy only” — you must have personally worked inside ad accounts
We strongly prefer candidates who have succeeded in
structured W‑2 team roles
(not only freelance/agency contracting), because this role requires long‑term consistency, tight collaboration, and operational discipline.
What we’re looking for
Highly proactive, organized, and analytics-driven
Deep testing mindset and structured experimentation habits
Strong judgment: knows what matters and what doesn’t
Comfortable working closely with marketing + tech teams
Team‑first, low ego, no drama, no “that’s not my job”
Location Maitland, Florida — in person only.
Remote work is not available.
#J-18808-Ljbffr