Associate Director, Engagement Strategy

Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy

Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group , a leading healthcare marketing agency, is seeking an Associate Director, Engagement Strategy to develop and execute impactful media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Engagement: Lead the development of cross‑channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Champion Client Partnerships: Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
• Drive Innovation & Best Practices: Stay ahead of the curve in the ever‑evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting‑edge technologies to maximize campaign impact.
• Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth‑oriented environment that empowers individuals to reach their full potential.

Do you have the right DNA?

• Strategic Visionary: 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross‑channel media strategies.
• Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth‑oriented environment.
• Client‑Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Industry Expertise: Extensive knowledge of the pharmaceutical and patient markets, and deep familiarity with online and offline media channels including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

• Purpose‑Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work‑life balance and offer a comprehensive benefits package to support your well‑being.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package; please visit WPP Benefits for details.

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