Head of Programmatic Partnerships

Head of Programmatic Buying — Revenue & Growth Focused

Company Overview

ICON International is a leader in corporate barter, helping clients unlock value from underperforming assets and convert them into high‑impact marketing and media opportunities. Our business thrives at the intersection of strategy, innovation, and financial performance.

Position Description

We are seeking a growth‑driven Head of Programmatic Buying to accelerate ICON’s revenue trajectory by expanding our programmatic offering, strengthening client relationships, and driving measurable business results. This senior leader will combine deep programmatic expertise with strong commercial instincts to fuel client acquisition, retention, and account expansion.

Key Responsibilities

Revenue Generation & Business Growth

• Lead commercial development of ICON’s programmatic offering, positioning the capability as a core revenue driver across existing and prospective clients.
• Partner closely with Client Media Directors to identify revenue opportunities, upsell programmatic solutions, and build client‑specific strategies that deliver measurable financial impact.
• Present ICON’s programmatic capabilities in new business pitches, showcasing strategic value and driving deal conversion.
• Share performance insights and strategic recommendations with senior stakeholders to influence account growth plans.

Client Leadership & Performance Optimization

• Ensure all programmatic campaigns deliver exceptional results, focusing on ROI, efficiency, and revenue contribution.
• Develop data‑driven optimization strategies that directly improve client outcomes and increase long‑term spend.
• Serve as a trusted advisor to clients, translating performance data into actionable strategies that advance their business objectives.

Team Leadership & Organizational Impact

• Lead and elevate a high‑performing Programmatic team with a focus on skill growth, revenue accountability, and commercial excellence.
• Scale the team to meet growing client demand and expand ICON’s programmatic revenue footprint.

Thought Leadership & Strategic Influence

• Represent programmatic expertise across ICON, sharing trends, innovations, and case studies that help win new business and strengthen client confidence.
• Contribute to company‑wide planning and strategic development to ensure programmatic buying remains a core revenue engine.

Skills and Qualifications

Technical & Industry Expertise

• Deep expertise across major DSPs with the ability to articulate commercial advantages and translate capabilities into client value.
• Strong command of programmatic optimization strategies, targeting approaches, and performance metrics tied to revenue outcomes.

Professional Background

• 10–15 years of experience in digital advertising with hands‑on programmatic leadership.
• Proven buy‑side experience in an agency or brand environment and a history of delivering measurable client and revenue growth.
• Senior leadership experience preferred.

Core Competencies

• Exceptional leadership skills with the ability to build and develop revenue‑focused teams.
• Strong communication skills for high‑stakes client interactions and business development presentations.
• Strategic thinker who can balance daily execution with long‑term commercial planning.
• Thrives in a fast‑paced, dynamic environment.

Additional Information

ICON offers a collaborative, growth‑oriented environment where innovation, financial performance, and client success are foundational. Our culture and benefits are recognized among the best in Connecticut and Fairfield County.

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