Digital Marketing Director
Green Key Resources, San Francisco, CA, United States
Recruiting fort an oncology focused pharma/biotech - Digital Marketing Director
Overview
- Lead the development and execution of digital marketing strategies for branded franchise products within web and email channels.
- Optimize performance dashboards to monitor marketing data and measure campaign effectiveness across channels.
- Provide expertise on digital trends and assess new opportunities aligned with strategic plans.
- Supervise employees directly and indirectly, fostering a collaborative and innovative work environment.
- Contribute to the launch of new oncology products, enhancing awareness and engagement through digital channels.
- Ensure compliance with FDA regulations for pharmaceutical promotions and manage review processes effectively.
- Drive innovation in digital marketing tactics, blending creativity with pragmatic execution.
Key Responsibilities Include:
- Plan and manage promotional website and email tactics to drive product awareness and prepare for product launches.
- Oversee creative development of digital assets, ensuring timely delivery and budget adherence.
- Manage digital marketing materials approval processes with regulatory, legal, and medical teams.
- Analyze web and email KPIs, conduct A/B testing, and implement changes to improve performance.
Job Requirements
- Bachelor’s degree plus 11-13 years of experience in digital marketing, preferably in pharmaceutical or biotech industries.
- Proven expertise in digital marketing strategies across patient and healthcare professional audiences.
- Experience with FDA regulations for pharmaceutical promotions and review processes.
- Hands-on experience with online marketing tools and practices, including SEO/SEM and CRM.