Head of US GTM, Twitch Ads

Description

Twitch is the world’s largest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video, Audio, Display advertising and through custom content integration and sponsorships.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned leader to join the US, Go-To-Market (GTM) team for the Twitch Ads organization within Amazon. This role will report directly to the Director, Global GTM and Brand Safety and be the US leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Twitch, propelling us to be the top tier solution in live video advertising. He/she will lead the US team and partner with the broader global team setting the total Twitch Ads strategy.

Key job responsibilities

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch. In particular he/she will:

• Drive the US vision, value proposition, programs, planning, and packaging solutions to grow our GTM approach and across all Amazon Ads video properties.
• Drive adoption of Twitch's advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Develop the US end-to-end strategy for positioning, pricing, packaging, and planning of Twitch's advertising offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon.
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Twitch; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
• Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
• Customize the macro strategy to each sales vertical within the US Twitch Ads team.
• Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video.
• Drive sales enablement of both current and new products & capabilities.
• Hire, develop and lead a team of GTM leads.

A day in the life

No two days look the same, but here's a glimpse into what leading the US Twitch Ads strategy looks like in practice.

You start your morning reviewing revenue and ad product performance data — spotting a standout result from an initiative you launched a month ago that becomes your team's win story of the week. By mid-morning, you're in a cross-functional sync with the Twitch product teams, shaping the GTM narrative for an upcoming interactive ad format and pushing back on pricing that undervalues Twitch's endemic audience.

Upfront season means your afternoons are spent pressure-testing the Twitch pitch — crafting a story that leads with the hard‑to‑reach 18–34 audience Twitch uniquely owns, and positioning the platform as a distinct, premium offering alongside Amazon's broader video portfolio.

Between meetings, you're running a sales enablement session with the Account Executive team, walking through objection handling on brand safety and competitive positioning against other video properties. Later, your team surfaces a recurring theme from advertiser conversations: measurement gaps. You draft a product ask and add it to next week's roadmap review.

You close the day reviewing a draft from a GTM team member — adding feedback, making connections, and setting them up for success. The Upfront deck ships tomorrow. You're ready.

About the team

Twitch is one of the more unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and ad customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

Basic Qualifications

• 10+ years of building and leading large teams and working in matrixed operating structures experience

• Bachelor's degree or equivalent

• Experience exceeding sales targets using a consultative, solutions-focused approach or equivalent

• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

• Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders

• Experience in developing and executing an analytic vision to solve business-relevant problems

• Experience leading and executing Agency Upfronts.

• Track record of building programs, such as inventive structures and service offerings.

Preferred Qualifications

• Experience hiring and growing top talent

• Can manage a high volume of requests and competing deadlines

• Experience providing and effectively communicating strategic and tactical recommendations based on data

• Experience delivering results, setting strategy, and running a large volume and high profile business

• Experience communicating results to operations and business leaders

• Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, CA, Santa Monica - 193,700.00 - 262,000.00 USD annually

USA, NY, New York - 213,000.00 - 288,200.00 USD annually

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