Digital Customer Success & Content Strategist
Fortive Corporation, Minneapolis, MN, United States
Job Description
Business Title: Digital Customer Success & Content Strategist
Job Summary:
We are seeking a hybrid Digital Customer Success Program & Content Strategist to
build scalable digital engagement programs
and
create high-quality customer education content
that powers adoption, satisfaction, and retention across our SaaS products. This role uniquely combines
technical execution using Gainsight PX & Journey Orchestrator
with
strategic content development
, enabling customers to adopt and use our platform confidently while reducing friction and supporting scalable Customer Success operations.
This is a hands-on, execution-driven role: you will build in-app programs, orchestrate lifecycle journeys, draft customer-facing content, run experiments, and deliver measurable outcomes that improve customer health at scale.
Key Responsibilities:
1. Build and Operate Digital Customer Success Programs
Execute a prioritized backlog of digital initiatives tied to customer health, adoption, risk prevention, sentiment, and support deflection.
Own end-to-end program execution including audience definition, content creation, configuration, QA, launch, measurement, and iteration.
Maintain a consistent operating rhythm with releases, documentation, and stakeholder updates.
2. Hands-on Ownership of Gainsight PX
Create and maintain PX
segments, engagements (guides, banners, modals), and surveys
(including NPS).
Implement governance across naming standards, targeting rules, suppression logic, and version control.
Partner with Product and Support to strengthen PX tracking, analytics, and closed-loop workflows.
Embrace and evolve with emerging digital tools and capabilities, actively exploring new features, best practices, and automation opportunities within Gainsight and related platforms to improve scalability and customer experience.
3. Build & Optimize Lifecycle Journeys
Apply human-centered design principles to create digital customer journeys, in-app guidance, and lifecycle communications that reduce friction, reflect evolving customer expectations, and enable confident product adoption.
Create automated journeys in
Journey Orchestrator
that reinforce product adoption and customer value.
Develop and maintain reusable templates, personalization tokens, and persona-based content variants.
Ensure messaging meets customer-friendly communication standards: right message, audience, and frequency.
4. Customer-Facing Content Strategy & Development
Create high-quality content including onboarding flows, feature explainers, tutorials, release notes, in-app copy, and help-center articles.
Maintain a unified editorial calendar that supports product launches, lifecycle communications, and digital CS initiatives.
Keep content up-to-date with product advancements and new UX standards.
5. Collaborate with Customer Success to Drive Operational Excellence
Convert PX signals and survey results into actionable workflows within Gainsight CS (CTAs, triage routing, follow-up).
Standardize CTA fields, playbooks, and reporting to support consistent follow-up across teams and products.
Partner with CS Ops to ensure the right work lands with the right teams (Apex vs iPro).
6. Measure, Optimize, and Report Impact
Track and report performance of digital programs using adoption lift, engagement analytics, deflection, NPS follow-up SLAs, and journey effectiveness.
Leverage customer data, product telemetry, and engagement signals (e.g., PX analytics, surveys, funnel data) to identify trends, anticipate customer needs and risks, and trigger proactive, personalized interventions.
Analyze help center, in-app guidance, and funnel data to accelerate customer learning and reduce friction.
Continuously experiment, learn, and iterate on digital engagement programs by testing messaging, timing, targeting, and formats; document insights and apply learnings to improve outcomes at scale.
Translate complex datasets into actionable insights and visualizations through dashboards, reports, and digital readouts that inform prioritization, optimize service delivery, and support data-driven decision making across Customer Success, Product, and Support.
Required Qualifications:
Education & Experience Guidelines
Bachelor's Degree in relevant field
5-8 years of relevant work experience
Knowledge of in-app engagement tools (PX, Pendo, Appcues).
Experience supporting multiple products or customer segments.
Experience in healthcare or medical software environments.
Strong writing and editing skills; ability to simplify complex SaaS concepts.
Experience working with CMS/knowledgebase tools.
Strong operational judgment: targeting, suppression, QA, segmentation, measurement.
Analytical, outcome-oriented, and comfortable defining success metrics.
Ability to work cross-functionally with CS, Support, Product, Marketing, and UX.
Ability to manage multiple initiatives in a fast-paced environment.
Occasional travel may be required.
Other Preferred Knowledge, Skills, Abilities or Certifications:
Hands-on experience with
Gainsight CS
.
Hands-on experience with
Gainsight PX
(segments, engagements, surveys).
Experience building automated lifecycle programs (Journey Orchestrator or equivalent platform).
Background in Digital CS, CS Operations, Content Strategy, or Product Education.
Familiarity with Provation Apex and customer workflows.
Experience with instructional design or UX writing.
Fortive 9 Behaviors by Level:
Executing and Contributing
Customer Obsessed
: Understands the
customer's
needs through observation, questioning and
going to Gemba.
Strategic
: Uses
data
to make informed decisions while anticipating future trends and aligning actions with organizational goals.
Innovation for Impact
: Proactively explores new perspectives and experiments to solve day-to-day problems.
Inspiring
: Understands how their work contributes to the organization's purpose.
Builds Extraordinary Teams
: Actively fosters collaboration by contributing positively, supporting shared goals, helping others succeed, and celebrating team achievements together.
Courageous
: Shows strength through
action
-moves quickly toward goals, embraces uncertainty, speaks up, and perseveres through challenges with confidence and integrity.
Delivers Results
: Sets
high standards
and consistently delivers by focusing priorities and overcoming obstacles, and upholding organizational values.
Adaptable
: Applies
rigor
by working thoroughly and following processes without cutting corners while remaining adaptable.
Lead with FBS
:
Goes to Gemba
-observes real-world processes, not just meetings.
Embraces FBS
by applying its fundamentals to improve work, engage in kaizen, and continuously grow knowledge and usage.
#LI-AG2
#LI-Remote
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Provation
Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation's comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet), order set and care plan management (Provation® Order Set Advisor and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we're guided by our core values - Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 76,700.00 - 128,100.00
The salary range for this position (in local currency) is 76,700.00 - 128,100.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Business Title: Digital Customer Success & Content Strategist
Job Summary:
We are seeking a hybrid Digital Customer Success Program & Content Strategist to
build scalable digital engagement programs
and
create high-quality customer education content
that powers adoption, satisfaction, and retention across our SaaS products. This role uniquely combines
technical execution using Gainsight PX & Journey Orchestrator
with
strategic content development
, enabling customers to adopt and use our platform confidently while reducing friction and supporting scalable Customer Success operations.
This is a hands-on, execution-driven role: you will build in-app programs, orchestrate lifecycle journeys, draft customer-facing content, run experiments, and deliver measurable outcomes that improve customer health at scale.
Key Responsibilities:
1. Build and Operate Digital Customer Success Programs
Execute a prioritized backlog of digital initiatives tied to customer health, adoption, risk prevention, sentiment, and support deflection.
Own end-to-end program execution including audience definition, content creation, configuration, QA, launch, measurement, and iteration.
Maintain a consistent operating rhythm with releases, documentation, and stakeholder updates.
2. Hands-on Ownership of Gainsight PX
Create and maintain PX
segments, engagements (guides, banners, modals), and surveys
(including NPS).
Implement governance across naming standards, targeting rules, suppression logic, and version control.
Partner with Product and Support to strengthen PX tracking, analytics, and closed-loop workflows.
Embrace and evolve with emerging digital tools and capabilities, actively exploring new features, best practices, and automation opportunities within Gainsight and related platforms to improve scalability and customer experience.
3. Build & Optimize Lifecycle Journeys
Apply human-centered design principles to create digital customer journeys, in-app guidance, and lifecycle communications that reduce friction, reflect evolving customer expectations, and enable confident product adoption.
Create automated journeys in
Journey Orchestrator
that reinforce product adoption and customer value.
Develop and maintain reusable templates, personalization tokens, and persona-based content variants.
Ensure messaging meets customer-friendly communication standards: right message, audience, and frequency.
4. Customer-Facing Content Strategy & Development
Create high-quality content including onboarding flows, feature explainers, tutorials, release notes, in-app copy, and help-center articles.
Maintain a unified editorial calendar that supports product launches, lifecycle communications, and digital CS initiatives.
Keep content up-to-date with product advancements and new UX standards.
5. Collaborate with Customer Success to Drive Operational Excellence
Convert PX signals and survey results into actionable workflows within Gainsight CS (CTAs, triage routing, follow-up).
Standardize CTA fields, playbooks, and reporting to support consistent follow-up across teams and products.
Partner with CS Ops to ensure the right work lands with the right teams (Apex vs iPro).
6. Measure, Optimize, and Report Impact
Track and report performance of digital programs using adoption lift, engagement analytics, deflection, NPS follow-up SLAs, and journey effectiveness.
Leverage customer data, product telemetry, and engagement signals (e.g., PX analytics, surveys, funnel data) to identify trends, anticipate customer needs and risks, and trigger proactive, personalized interventions.
Analyze help center, in-app guidance, and funnel data to accelerate customer learning and reduce friction.
Continuously experiment, learn, and iterate on digital engagement programs by testing messaging, timing, targeting, and formats; document insights and apply learnings to improve outcomes at scale.
Translate complex datasets into actionable insights and visualizations through dashboards, reports, and digital readouts that inform prioritization, optimize service delivery, and support data-driven decision making across Customer Success, Product, and Support.
Required Qualifications:
Education & Experience Guidelines
Bachelor's Degree in relevant field
5-8 years of relevant work experience
Knowledge of in-app engagement tools (PX, Pendo, Appcues).
Experience supporting multiple products or customer segments.
Experience in healthcare or medical software environments.
Strong writing and editing skills; ability to simplify complex SaaS concepts.
Experience working with CMS/knowledgebase tools.
Strong operational judgment: targeting, suppression, QA, segmentation, measurement.
Analytical, outcome-oriented, and comfortable defining success metrics.
Ability to work cross-functionally with CS, Support, Product, Marketing, and UX.
Ability to manage multiple initiatives in a fast-paced environment.
Occasional travel may be required.
Other Preferred Knowledge, Skills, Abilities or Certifications:
Hands-on experience with
Gainsight CS
.
Hands-on experience with
Gainsight PX
(segments, engagements, surveys).
Experience building automated lifecycle programs (Journey Orchestrator or equivalent platform).
Background in Digital CS, CS Operations, Content Strategy, or Product Education.
Familiarity with Provation Apex and customer workflows.
Experience with instructional design or UX writing.
Fortive 9 Behaviors by Level:
Executing and Contributing
Customer Obsessed
: Understands the
customer's
needs through observation, questioning and
going to Gemba.
Strategic
: Uses
data
to make informed decisions while anticipating future trends and aligning actions with organizational goals.
Innovation for Impact
: Proactively explores new perspectives and experiments to solve day-to-day problems.
Inspiring
: Understands how their work contributes to the organization's purpose.
Builds Extraordinary Teams
: Actively fosters collaboration by contributing positively, supporting shared goals, helping others succeed, and celebrating team achievements together.
Courageous
: Shows strength through
action
-moves quickly toward goals, embraces uncertainty, speaks up, and perseveres through challenges with confidence and integrity.
Delivers Results
: Sets
high standards
and consistently delivers by focusing priorities and overcoming obstacles, and upholding organizational values.
Adaptable
: Applies
rigor
by working thoroughly and following processes without cutting corners while remaining adaptable.
Lead with FBS
:
Goes to Gemba
-observes real-world processes, not just meetings.
Embraces FBS
by applying its fundamentals to improve work, engage in kaizen, and continuously grow knowledge and usage.
#LI-AG2
#LI-Remote
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Provation
Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation's comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet), order set and care plan management (Provation® Order Set Advisor and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we're guided by our core values - Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
Pay Range
The salary range for this position (in local currency) is 76,700.00 - 128,100.00
The salary range for this position (in local currency) is 76,700.00 - 128,100.00
We are an Equal Opportunity Employer
Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.