Director, Finance

Overview

Eulerity is a leading marketing technology company simplifying digital advertising for franchises and multi-location businesses. We use machine learning and automation to help our clients scale. We are currently in a pivotal "0 to 1" phase regarding our financial infrastructure and need a hands-on leader to professionalize our accounting and prepare us for future growth.

The Role

We are seeking a Director of Finance who is fundamentally a builder. Your immediate priority will be to take full ownership of our financial operations, ensuring our books are impeccable and our cash flow is managed with precision. While this role requires a strategic mind capable of handling future fundraising (venture debt/equity) as the company evolves, your primary focus today will be operational. You will be the sole owner of the finance function, managing pass-through costs, reconciliations, and financial reporting.

Responsibilities

Immediate Priorities: Accounting & Operations

• Own the General Ledger: Manage day-to-day accounting operations including AP/AR, payroll, and the general ledger. Ensure all data is accurate and up to date.
• Media Spend Management: Actively manage and reconcile pass-through media costs. You must understand the difference between gross vs. net revenue in an AdTech context and ensure client media budgets are accounted for correctly.
• Cash Flow Control: Rigorous monitoring of cash flow, burn rate, and runway. You will provide leadership with accurate, real-time views of the company’s liquidity.
• Month-End Close: Establish and execute a disciplined month-end close process, producing timely financial statements (P&L, Balance Sheet, Cash Flow).
• Systems Implementation: Move us from early-stage startup processes to professional financial workflows. Implement controls and software stacks (e.g., billing, expense management) that scale.

Future Focus: Strategy & Growth

• Financial Readiness: Ensure our financial historicals and models are structured in a way that will support due diligence when the time comes for fundraising.
• Strategic Modeling: Build financial models to forecast growth scenarios and assist the CEO in long-term planning.
• Capital Markets: As we approach future financing rounds, partner with the CEO/CTO/COO to navigate debt and equity financing, utilizing your knowledge of Venture Capital and Venture Debt structures.

Qualifications

• Experience: 5+ years of hands-on finance/accounting experience.
• Industry Fit: Experience in AdTech, MarTech, or Digital Agencies is highly preferred. You must be comfortable handling high-volume media pass-throughs.
• The 0 to 1 Builder: You have experience setting up financial systems in a startup environment. You are not looking for a team to delegate to; you are looking to do the work yourself.
• Technical Proficiency: Expert in QuickBooks Online (or Xero) and Excel.
• Fundraising Literacy: While not a daily task, you possess a working knowledge of how Venture Debt and Equity financing works, so you can step up when the company is ready to raise.
• Location: Based in the Tri-State area (NY/NJ/CT).

Who You Are

• A Hands-On Operator: You take pride in a balanced ledger and a perfectly reconciled bank account.
• Detail-Obsessed: You understand that in the media business, a small error in pass-through calculations can have a large impact on margins.
• Patient & Ambitious: You are willing to put in the work on the operational side now to help build the foundation for a large exit or raise in the future.
• Autonomous: You will have the ability to build the department from scratch and have autonomy over the finance function.

Benefits