National Sales Director
Bask & Lather, Yonkers, NY, United States
Job Title: National Sales Director
Reports to: CEO Status: Full-Time Salary Range: $180,000- $220,0000(based on experience)
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to, help people everywhere love their hair, love their journey, and love themselves. Key Responsibilities
National Retail Strategy & Execution
Secure and grow relationships with key U.S. national retail partners (e.g., Walmart, Target, Ulta, CVS, Walgreens). Oversee planogram submissions, category reviews, and promotional calendars, ensuring 95%+ compliance with retailer requirements. Lead new product launches and resets with on-time, compliant execution, ensuring strong sell-through velocity. Beauty Supply & Distributor Management
Strengthen relationships with national and regional distributors to expand Bask & Lather across 9,000+ U.S. beauty supply stores. Develop sales programs, training, and merchandising strategies to increase reorder rates and maximize sell-through performance. Partner with brokers and field teams to support distributor sell-in and retail support. Canada & Global Expansion
Lead Canadian and Caribbean market entry strategy, establishing new distributor partnerships and retail penetration. Identify and prioritize additional international markets for future expansion. Oversee compliance, logistics, and local market execution to ensure smooth launches. Leadership & Growth
Lead, mentor, and build a high-performing sales organization. Own sales forecasts, KPIs, and reporting for U.S., Canada, and global markets. Negotiate trade terms, contracts, and pricing strategies to drive profitable growth. Analyze syndicated data (Nielsen, Circana, IRI) and market insights to optimize channel strategy and assortment planning. Qualifications
10+ years of progressive sales leadership in CPG, beauty, or personal care. Proven success managing distributor and retail partnerships in the U.S. and international markets. Experience scaling brands across beauty supply, mass, drug, and specialty channels. Demonstrated ability to execute major retail launches with excellence. Strong negotiation, relationship-building, and communication skills. Track record of improving reorder rates and sell-through velocity. Data-driven mindset with experience leveraging syndicated data tools. Bachelor’s degree in Business, Marketing, or related field (MBA preferred). What We Offer
Competitive salary with a performance-based bonus structure tied to retail execution, reorder rates, and international growth Benefits
Medical Insurance- (Health, Dental, Vision) Paid Time Off 401K Plum Benefits Discounts Career growth opportunities within a rapidly expanding company Work Arrangement
will be determined based on the candidate’s location Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at emedina@baskandlatherco.com
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Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach. It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to, help people everywhere love their hair, love their journey, and love themselves. Key Responsibilities
National Retail Strategy & Execution
Secure and grow relationships with key U.S. national retail partners (e.g., Walmart, Target, Ulta, CVS, Walgreens). Oversee planogram submissions, category reviews, and promotional calendars, ensuring 95%+ compliance with retailer requirements. Lead new product launches and resets with on-time, compliant execution, ensuring strong sell-through velocity. Beauty Supply & Distributor Management
Strengthen relationships with national and regional distributors to expand Bask & Lather across 9,000+ U.S. beauty supply stores. Develop sales programs, training, and merchandising strategies to increase reorder rates and maximize sell-through performance. Partner with brokers and field teams to support distributor sell-in and retail support. Canada & Global Expansion
Lead Canadian and Caribbean market entry strategy, establishing new distributor partnerships and retail penetration. Identify and prioritize additional international markets for future expansion. Oversee compliance, logistics, and local market execution to ensure smooth launches. Leadership & Growth
Lead, mentor, and build a high-performing sales organization. Own sales forecasts, KPIs, and reporting for U.S., Canada, and global markets. Negotiate trade terms, contracts, and pricing strategies to drive profitable growth. Analyze syndicated data (Nielsen, Circana, IRI) and market insights to optimize channel strategy and assortment planning. Qualifications
10+ years of progressive sales leadership in CPG, beauty, or personal care. Proven success managing distributor and retail partnerships in the U.S. and international markets. Experience scaling brands across beauty supply, mass, drug, and specialty channels. Demonstrated ability to execute major retail launches with excellence. Strong negotiation, relationship-building, and communication skills. Track record of improving reorder rates and sell-through velocity. Data-driven mindset with experience leveraging syndicated data tools. Bachelor’s degree in Business, Marketing, or related field (MBA preferred). What We Offer
Competitive salary with a performance-based bonus structure tied to retail execution, reorder rates, and international growth Benefits
Medical Insurance- (Health, Dental, Vision) Paid Time Off 401K Plum Benefits Discounts Career growth opportunities within a rapidly expanding company Work Arrangement
will be determined based on the candidate’s location Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. If you need assistance during the hiring process, please contact Human Resources at emedina@baskandlatherco.com
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