Directive is hiring: SEO Strategist (Remote US) in Houston

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About the Role The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO. What You’ll Do Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices. Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: LTV:CAC modeling Customer Generation Share of SERP Content Production Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting. All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. Use of the project management tool Asana is required. This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client. Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings. When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pillar strategists are expected to report on the following cadence: Bi-weekly meetings with the client Note in these meetings strategist are expected to report on NSM progress and ongoing deliverables Monthly reports Quarterly reports 2 Bi-Annual business review presentation What You’ll Bring A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics Strong Communication skills: comfortable client facing and owning relationships with key stakeholders Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools Proven organisational, project, and time management skills Genuine enthusiasm for digital marketing, SEO and Content Must have agency experience Must have B2B tech and/or SaaS experience Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. Goals NSM Attainment: 100% MRR Retainment: 96% CSAT > 4.2 Upsells / Cross-sells / Referrals – Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. Growing into another service line such as SEO or Paid Media Growing within their current service line such as increasing content, SEO, or Paid Media budgets Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. Example of moments to ask for a referral: Point of contact starts a new job Client leaves a 5 CSAT score What We Offer Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography. Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental - Access to certified therapists through Spring Health, membership to Headspace Physical - Gympass Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial - Traditional and Roth 401(k) with a 3% company match Bonus - Annual bonus based on tenure, which scales in total amount over time Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr In Summary: Content Strategist is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders . Strategists are responsible for using available data to set goals for clients during their engagement period . Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting . The Strategists display a strong ability to craft creative briefs and compelling content campaigns . En Español: La Dirección Consulting es la principal agencia de marketing de rendimiento B2B que genera ingresos reales, no solo clientes potenciales. Utilizamos la Generación de Clientes (una metodología de marketing desarrollada por nosotros) para reducir el ruido. Olvídese de los MQLs. Estamos aquí para impulsar tuberías, alimentar SQL y escalar marcas serias sobre el crecimiento. Desde medios pagados y SEO hasta CRO, RevOps y Go-To-Market Strategy, construimos motores de marketing que ganan en SaaS y a través de las industrias B2b. Nos movemos rápidamente. Pensamos con audacia. Somos élites. En realidad contratamos gente cliente que desafía al status quo e empuja campañas lo esperado - provocando demanda de marcas innovadoras. Si usted vive para crear problemas duros, ama resolver problemas, y quiere que su trabajo signifique algo, se va a conformar en ello. Pero esto no sólo rompe la parte del resultado interno; ¿está listo? El estratega es responsable de crear estrategias personalizadas e implementar las mejores prácticas para sus clientes que en última instancia resultan en el logro de nuestros NSMs. Se espera que el estratega utilice la fase del proyecto como un momento fundamental para construir la estrategia inicial del cliente, pero también utilizará los objetivos generales de marketing de nuestros clientes, campañas actuales y continuas, y mejor desempeño histórico para optimizar y revisar las estratégias a lo largo de la vida del cliente mientras se adhieren a la Directiva Best Practices. Los estrategas trabajarán estrechamente con su asociado (AsACD) cuando surjan obstáculos a la consecución de nuestra estrategia y objetivo. Estos objetivos serán revisados y aprobados por su Director Asociado (AsD), que debe estar en la reunión con ellos. Las fuentes de datos incluyen Google Analytics, datos CRM, informes SEMRush e Ahrefs reporting. Todos los Objetivos deben ser aprobados Por el Director Associado (ASD) antes de que el Estrategista pueda presentarlos a su cliente junto a su Director Asd. Gestión del Proyecto: Los estrategas son responsables de garantizar que se ejecute su estrategia planeada. Se espera que los estrategas construyan relaciones con nuestros clientes que van más allá de las entregas y conozcan a un nivel humano, con el objetivo primario de ser el mejor consultor para nuestros clientes y su negocio. Además se espera que se comunique proactivamente con los clientes y la dirección interna en una base regular para asegurarnos de que estamos impulsando los mejores resultados para los clientes. Cuando se comunican de manera proactiva con los clients queremos asegurarse de comunicar las expectativas cronológicas de los entregables, el progreso del logro de objetivos y utilizar activamente nuestros canales de comunicación compartidos, como Slack, para comunicarse entre reuniones bi-semanales. Esto incluye enviar consejos en una cadencia regular en lugar de solo durante las reuniones bimestrales. En apoyo de este pilar, se espera que los estrategas informen sobre la siguiente cadencia: Reuniones bi-semanales con el cliente Nota en estas reuniones Se espera que el estratega informe sobre el progreso del NSM y las entregas continuas Informes mensuales 2 Reportes trimestrales Presentación de revisión empresarial Bi-Anal Lo que aportará Un historial comprobado de éxito alrededor de implementar principios de SEO y estrategia de contenido: investigación de palabras clave, optimización en página y creación de vínculos Información analítica: Capacidad para analizar el tráfico web y metaespacio de SEO utilizando herramientas como Google Analytics Habilidades de comunicación sólidas: enfrentarse cómodamente a clientes y poseer relaciones con partes interesadas claves Relaciones Quartales informes Cuatro años ¿Qué traerás Una trayectoria probada de éxito en torno a la implementación de principios y estrategias de contenidos de SEO: Investigación keyword, optimizando páginas web, e integrando información analítica Contica: capacidad de análisis de sitio web y metráfico de espacio usando herramientos como Google analytics Fuertes habilidades de Comunicación: cara al frente cómodo y posesión de las relaciones con los clientes Clave. Para algunos puestos, como se publicó, adaptaremos oportunidades globales en las que tengamos negocios establecidos, incluidos Canadá, el Reino Unido y Australia. Para ubicaciones mundiales, debe tener una autorización de trabajo establecida y actual y residir permanentemente en ese país. Este rol tiene la oportunidad de operar 100% virtualmente desde su oficina doméstica. Colaboramos principalmente con nuestros colegas a través de reuniones virtuales (Zoom) y Slack. En este papel, deberá manejar un ordenador portátil (disponible para PC o Mac), plataformas de software informático y otras herramientas de productividad de oficina según sea necesario. Debido a la naturaleza de esta función, debe poder permanecer inmóvil durante períodos prolongados, debe ser capaz de observar e interpretar por escrito y/o comunicación verbal, deben tener acceso fiable a Internet y experiencia profesional. Todos los solicitantes calificados recibirán una consideración para el empleo sin tener en cuenta la raza, color, religión, género, identidad o expresión de sexo, orientación sexual, origen nacional, genética, discapacidad, edad o estatus veterano. #J-18808-Ljbffr