Sr Analyst-Corporate Event & Activation
Lowe's Companies, Inc., Mooresville, NC, United States
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration.
Your Impact The primary purpose of this role is to develop, project manage, and implement major corporate events and activation strategy internally and externally that support key partnerships and strategic platforms. This is accomplished by understanding goals and objectives from strategic offer owners, building fully integrated activation plans and leading the implementation to achieve the desired business outcomes. The Lowe’s Foundation is a separate 501(c)(3) organization run by an independent Board of Directors and governed by bylaws.
What You Will Do
Individually develops and maintains event budgets of $4M+ and collectively manages over $30 million in event sponsorship & activation budgets that are aligned with the Foundation’s purpose, goals and objectives.
Leads cross‑functional internal and external teams to develop integrated activation strategy and directs the team through the planning and execution.
Trains and directs multiple large vendor and agency teams through the event planning and execution process and is accountable for their work and performance.
Recommends event & activation strategy to Lowe’s senior leadership and Lowes BOD and directs them through event planning and onsite execution.
Continuously evaluates activation strategy to ensure company goals and objectives are being achieved. Presents event recaps to executive leadership to highlight ROI, key outcomes and recommendations to improve future outcomes.
Responsible for safety, wellbeing and overall experience for up to 5,000 event attendees—including Lowe’s senior executives.
Develops execution plans that mitigate company risk and protect the company brand, reputation and employees by ensuring all execution plans adhere to tax regulations, comply with data security guidelines, protect the company from potential legal issues and have adequate insurance coverage.
Exercises thought leadership and is accountable for complex and quick decisions throughout the planning and execution process that impact attendee experience and overall program outcome.
Responsible for sourcing, negotiating pricing and contractual terms and executing contracts for all event and activation services.
Builds complex communication plans, registration systems, project plans, run of show and other planning documents to lead cross‑functional teams through the planning and execution of large‑scale events.
Develops and implements strategic meeting management platform and provides consultation for meeting arrangers across enterprise.
Works collaboratively and cross‑functionally with Lowe’s Foundation colleagues and other internal colleagues in the development of Foundation events.
Understands and upholds compliance with regulations associated with the Lowe’s Foundation’s 501(c)3.
Required Qualifications
Bachelor’s degree in Hospitality Management, Marketing, Sports Management or equivalent years of experience in lieu of education requirement, if applicable.
5 years of experience in hotel/hospitality management, sports management, marketing, project management or related field.
Travel up to 8 weeks/year.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit
https://talent.lowes.com/us/en/benefits .
#J-18808-Ljbffr
Your Impact The primary purpose of this role is to develop, project manage, and implement major corporate events and activation strategy internally and externally that support key partnerships and strategic platforms. This is accomplished by understanding goals and objectives from strategic offer owners, building fully integrated activation plans and leading the implementation to achieve the desired business outcomes. The Lowe’s Foundation is a separate 501(c)(3) organization run by an independent Board of Directors and governed by bylaws.
What You Will Do
Individually develops and maintains event budgets of $4M+ and collectively manages over $30 million in event sponsorship & activation budgets that are aligned with the Foundation’s purpose, goals and objectives.
Leads cross‑functional internal and external teams to develop integrated activation strategy and directs the team through the planning and execution.
Trains and directs multiple large vendor and agency teams through the event planning and execution process and is accountable for their work and performance.
Recommends event & activation strategy to Lowe’s senior leadership and Lowes BOD and directs them through event planning and onsite execution.
Continuously evaluates activation strategy to ensure company goals and objectives are being achieved. Presents event recaps to executive leadership to highlight ROI, key outcomes and recommendations to improve future outcomes.
Responsible for safety, wellbeing and overall experience for up to 5,000 event attendees—including Lowe’s senior executives.
Develops execution plans that mitigate company risk and protect the company brand, reputation and employees by ensuring all execution plans adhere to tax regulations, comply with data security guidelines, protect the company from potential legal issues and have adequate insurance coverage.
Exercises thought leadership and is accountable for complex and quick decisions throughout the planning and execution process that impact attendee experience and overall program outcome.
Responsible for sourcing, negotiating pricing and contractual terms and executing contracts for all event and activation services.
Builds complex communication plans, registration systems, project plans, run of show and other planning documents to lead cross‑functional teams through the planning and execution of large‑scale events.
Develops and implements strategic meeting management platform and provides consultation for meeting arrangers across enterprise.
Works collaboratively and cross‑functionally with Lowe’s Foundation colleagues and other internal colleagues in the development of Foundation events.
Understands and upholds compliance with regulations associated with the Lowe’s Foundation’s 501(c)3.
Required Qualifications
Bachelor’s degree in Hospitality Management, Marketing, Sports Management or equivalent years of experience in lieu of education requirement, if applicable.
5 years of experience in hotel/hospitality management, sports management, marketing, project management or related field.
Travel up to 8 weeks/year.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit
https://talent.lowes.com/us/en/benefits .
#J-18808-Ljbffr