Influencer and PR Summer Intern
Califia Farms, Los Angeles, CA, United States
We’re seeking a talented, self‑motivated undergraduate for a 10‑week summer internship, 40 hours/week, to support the development and execution of PR and Influencer strategy. This role will directly interact with key internal and external partners to assist with media relations, influencer marketing, and report on current industry trends. This hybrid internship position works in the DTLA Arts District office Tuesday through Thursday.
Learning Outcomes
Have a solid understanding of the PR and influencer landscape
Reach new influencer partners, creating a deeper resonance with a younger audience
Confidently present data and recommendations in team settings
Learn to bring to life Califia’s brand voice and positioning
Influencer Marketing Support (Primary Focus – 80%)
Support the team in discovering influencer partners on TikTok and Instagram to drive brand awareness and engagement
Support key initiatives by assisting with ongoing influencer campaigns and placing product orders for celebrity, VIP, and influencer fans
Assist the Sr. Communications Manager and Influencer & Communications Associate with monthly reporting on influencer performance
PR/Communications Support (Secondary Focus – 20%)
Manage press inbox and respond to press and influencer inquiries
Research food & beverage/plant‑based industry product launches, announcements, and trends
Help facilitate bi‑weekly media report email that is sent out internally
Ideal Candidate
Candidates are pursuing a Bachelor's degree in Communications, Public Relations, Marketing, or related field
Excellent attention to details with strong organizational skills
Ability to multi‑task with excellent follow through and task completion
Strong oral and written communication skills – writing samples may be requested
Strong team player, ability to work with diverse cross‑functional teams
Problem solver, able to work independently to produce quality results
Thrives in fast‑paced environment
Proficient in Microsoft Office applications Word, Excel, PowerPoint, Outlook
Salary $23.00/hour
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
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Learning Outcomes
Have a solid understanding of the PR and influencer landscape
Reach new influencer partners, creating a deeper resonance with a younger audience
Confidently present data and recommendations in team settings
Learn to bring to life Califia’s brand voice and positioning
Influencer Marketing Support (Primary Focus – 80%)
Support the team in discovering influencer partners on TikTok and Instagram to drive brand awareness and engagement
Support key initiatives by assisting with ongoing influencer campaigns and placing product orders for celebrity, VIP, and influencer fans
Assist the Sr. Communications Manager and Influencer & Communications Associate with monthly reporting on influencer performance
PR/Communications Support (Secondary Focus – 20%)
Manage press inbox and respond to press and influencer inquiries
Research food & beverage/plant‑based industry product launches, announcements, and trends
Help facilitate bi‑weekly media report email that is sent out internally
Ideal Candidate
Candidates are pursuing a Bachelor's degree in Communications, Public Relations, Marketing, or related field
Excellent attention to details with strong organizational skills
Ability to multi‑task with excellent follow through and task completion
Strong oral and written communication skills – writing samples may be requested
Strong team player, ability to work with diverse cross‑functional teams
Problem solver, able to work independently to produce quality results
Thrives in fast‑paced environment
Proficient in Microsoft Office applications Word, Excel, PowerPoint, Outlook
Salary $23.00/hour
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
#J-18808-Ljbffr