Account Executive, WSFL
WSFL-TV, Miami, FL, United States
Account Executive – WSFL Miami
Ready to help local businesses thrive while building your own successful sales career? WSFL, South Florida's trusted news and entertainment destination, is seeking a dynamic Account Executive to join our Miami team. In this role, you'll be the bridge between local businesses and growth opportunities, crafting compelling multi-platform advertising solutions that deliver real results. From traditional broadcast television to cutting‑edge digital strategies, you'll help clients reach their customers through our comprehensive suite of advertising platforms. This full array of advertising solutions may include platforms like Florida Panthers Broadcasts, Over The Top (OTT) video, social media strategies, digital display and e‑mail targeting, as well as broadcast television.
What you’ll do:
Sell advertising solutions to local and regional businesses and advertising agencies
Apply a consultative approach to analyze current and prospective customer needs and apply customized advertising solution that provides return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
Build and maintain strong client relationships, which may include entertaining prospective and existing clients
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned
What you’ll need:
BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
What you’ll bring:
Highly self‑motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
What we’ll offer:
Uncapped sales commission
Monthly allowance for mileage and cell phone
Extensive Scripps Sales Process training
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
Where you’ll live, work and play: Miami, Florida offers an unparalleled lifestyle where business thrives alongside world‑class entertainment and year‑round sunshine. As a global gateway city, Miami boasts a diverse, dynamic economy with opportunities spanning media, finance, international trade, and technology. The city's vibrant cultural scene includes world‑renowned art districts like Wynwood and the Design District, while South Beach offers iconic nightlife and pristine beaches just minutes from downtown. From the bustling energy of Brickell's financial district to the historic charm of Coral Gables, Miami provides endless opportunities for both professional networking and personal enjoyment. The city's international flair is evident in its incredible dining scene, featuring everything from authentic Cuban cuisine in Little Havana to innovative fusion restaurants helmed by celebrity chefs. With professional sports teams, world‑class shopping, and easy access to the Everglades and Florida Keys, Miami truly offers the perfect blend of career opportunity and lifestyle excellence.
Scripps’ commitment to a culture that creates connection: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
About Scripps: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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What you’ll do:
Sell advertising solutions to local and regional businesses and advertising agencies
Apply a consultative approach to analyze current and prospective customer needs and apply customized advertising solution that provides return on their investment.
In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
Build and maintain strong client relationships, which may include entertaining prospective and existing clients
Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Perform other duties as assigned
What you’ll need:
BS/BA in related discipline preferred or equivalent years of experience
Generally 2+ years of proven sales success preferred
Experience in strategic account management, broadcast ratings and digital execution preferred
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
What you’ll bring:
Highly self‑motivated and goal focused
Highly creative and innovative thinker
Strong influencing, selling and upselling skills
Effective teamwork and collaboration skills
Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals
Exceptional verbal and written communication skills
Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
Strong time management and organizational skills
Proficient with Microsoft Office (Word, Excel and PowerPoint)
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
What we’ll offer:
Uncapped sales commission
Monthly allowance for mileage and cell phone
Extensive Scripps Sales Process training
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
Where you’ll live, work and play: Miami, Florida offers an unparalleled lifestyle where business thrives alongside world‑class entertainment and year‑round sunshine. As a global gateway city, Miami boasts a diverse, dynamic economy with opportunities spanning media, finance, international trade, and technology. The city's vibrant cultural scene includes world‑renowned art districts like Wynwood and the Design District, while South Beach offers iconic nightlife and pristine beaches just minutes from downtown. From the bustling energy of Brickell's financial district to the historic charm of Coral Gables, Miami provides endless opportunities for both professional networking and personal enjoyment. The city's international flair is evident in its incredible dining scene, featuring everything from authentic Cuban cuisine in Little Havana to innovative fusion restaurants helmed by celebrity chefs. With professional sports teams, world‑class shopping, and easy access to the Everglades and Florida Keys, Miami truly offers the perfect blend of career opportunity and lifestyle excellence.
Scripps’ commitment to a culture that creates connection: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
About Scripps: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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