Regional Sales Manager – Heavy Equipment
Serco Loaders, Two Harbors, MN, United States
Regional Sales Manager – Heavy Equipment (SERCO Loaders)
Reports To: Director of Sales
Location: Southeast United States
Status: Full-Time, Exempt
About SERCO Loaders SERCO Loaders, part of the GRYB International, Inc. group of companies, is a well‑established leader in heavy equipment manufacturing based in Two Harbors, MN. Since 1968, SERCO has built a reputation for producing durable, high‑performance loaders trusted across industries including logging, rail, and storm cleanup.
Position Overview We are seeking a driven and results‑oriented Regional Sales Manager to lead sales growth and expand market presence across the Southeast United States. This is a high‑impact, field‑based role focused on developing strong dealer networks, identifying new business opportunities, and driving revenue growth. The ideal candidate is a strategic sales professional with experience in heavy equipment or industrial markets who thrives on building relationships, closing deals, and growing territory performance.
Territory Coverage This role supports the southeastern U.S., including Missouri, Nebraska, North Carolina, South Carolina, Florida, Alabama, Georgia, Louisiana, Arkansas, and Texas. Subject to change.
Key Responsibilities Sales & Revenue Growth
Drive sales of SERCO products by developing new business and expanding existing accounts.
Identify and pursue new dealer partnerships and end‑user opportunities within the region.
Execute territory growth strategies to increase market share and revenue.
Account & Dealer Management
Build and maintain strong relationships with dealers and key customers.
Serve as the primary point of contact for dealer communication, ensuring responsiveness and clarity.
Support dealers with product knowledge, sales strategies, and customer engagement.
Business Development
Prospect and engage potential dealers and customers to establish long‑term partnerships.
Analyze market trends and identify emerging opportunities in industries such as logging, rail, and storm response.
Provide feedback on customer needs to support new product development and market positioning.
Sales Support & Training
Deliver product training and presentations to dealers and end users.
Assist with product demonstrations and support field sales efforts.
Represent SERCO at trade shows, industry events, and conferences.
Sales Operations
Maintain accurate records of sales activity using CRM tools (Salesforce).
Manage pipeline activity, forecasts, and reporting in alignment with company expectations.
Collaborate with internal teams to ensure customer satisfaction and successful deal execution.
Qualifications Required
Bachelor’s degree in Business, Sales, Marketing, or related field.
Minimum of 5 years of proven sales experience in heavy equipment or related industries.
Strong track record of meeting or exceeding sales targets.
Excellent communication, negotiation, and relationship‑building skills.
Ability to clearly explain technical products to both technical and non‑technical audiences.
Proficiency with Microsoft Office and CRM systems (Salesforce preferred).
Preferred
Experience working with dealer networks.
Background in forestry, material handling, or A‑frame/knuckle‑boom loaders.
Strong understanding of regional market dynamics in the Southeast US.
Additional Requirements
Must reside within the assigned territory (ideally Northern Florida, Missouri, or Alabama).
Willingness to travel extensively (up to 2–3 weeks per month, including occasional weekends).
Ability to work independently while managing multiple accounts and priorities.
Why Join SERCO Base Salary: $75,000 – $90,000 (based on experience) Commission earning potential Comprehensive benefits package (medical, dental, vision, life, disability, 401(k), PTO, and holidays) Established brand with a reputation for quality and reliability Opportunity to make a direct impact on growth in a key region
Our Purpose To fundamentally transform the material handling industry into a customer‑driven experience, fueled through the needs and challenges of the global market.
Our Mission To develop the right product through the combined expertise of those who build and those who use it. Together, we create solutions to support industries that are built to last.
Our human values
Make Voices Count
We believe in an environment of respect, openness, and creativity.
Aspiring to Create
We strive to innovate for the success of today but also for a better tomorrow.
One Team
We believe in the unity of purpose for the success of the team. We are one team; we share one goal.
We Love What We Do
We have built a playground for passionate people. We let talent shine.
Our Courage
Creating something new starts with forging your own path. We are brave, we are strong, and we are proud.
SERCO Loaders is an Equal Opportunity Employer (EOE) #J-18808-Ljbffr
About SERCO Loaders SERCO Loaders, part of the GRYB International, Inc. group of companies, is a well‑established leader in heavy equipment manufacturing based in Two Harbors, MN. Since 1968, SERCO has built a reputation for producing durable, high‑performance loaders trusted across industries including logging, rail, and storm cleanup.
Position Overview We are seeking a driven and results‑oriented Regional Sales Manager to lead sales growth and expand market presence across the Southeast United States. This is a high‑impact, field‑based role focused on developing strong dealer networks, identifying new business opportunities, and driving revenue growth. The ideal candidate is a strategic sales professional with experience in heavy equipment or industrial markets who thrives on building relationships, closing deals, and growing territory performance.
Territory Coverage This role supports the southeastern U.S., including Missouri, Nebraska, North Carolina, South Carolina, Florida, Alabama, Georgia, Louisiana, Arkansas, and Texas. Subject to change.
Key Responsibilities Sales & Revenue Growth
Drive sales of SERCO products by developing new business and expanding existing accounts.
Identify and pursue new dealer partnerships and end‑user opportunities within the region.
Execute territory growth strategies to increase market share and revenue.
Account & Dealer Management
Build and maintain strong relationships with dealers and key customers.
Serve as the primary point of contact for dealer communication, ensuring responsiveness and clarity.
Support dealers with product knowledge, sales strategies, and customer engagement.
Business Development
Prospect and engage potential dealers and customers to establish long‑term partnerships.
Analyze market trends and identify emerging opportunities in industries such as logging, rail, and storm response.
Provide feedback on customer needs to support new product development and market positioning.
Sales Support & Training
Deliver product training and presentations to dealers and end users.
Assist with product demonstrations and support field sales efforts.
Represent SERCO at trade shows, industry events, and conferences.
Sales Operations
Maintain accurate records of sales activity using CRM tools (Salesforce).
Manage pipeline activity, forecasts, and reporting in alignment with company expectations.
Collaborate with internal teams to ensure customer satisfaction and successful deal execution.
Qualifications Required
Bachelor’s degree in Business, Sales, Marketing, or related field.
Minimum of 5 years of proven sales experience in heavy equipment or related industries.
Strong track record of meeting or exceeding sales targets.
Excellent communication, negotiation, and relationship‑building skills.
Ability to clearly explain technical products to both technical and non‑technical audiences.
Proficiency with Microsoft Office and CRM systems (Salesforce preferred).
Preferred
Experience working with dealer networks.
Background in forestry, material handling, or A‑frame/knuckle‑boom loaders.
Strong understanding of regional market dynamics in the Southeast US.
Additional Requirements
Must reside within the assigned territory (ideally Northern Florida, Missouri, or Alabama).
Willingness to travel extensively (up to 2–3 weeks per month, including occasional weekends).
Ability to work independently while managing multiple accounts and priorities.
Why Join SERCO Base Salary: $75,000 – $90,000 (based on experience) Commission earning potential Comprehensive benefits package (medical, dental, vision, life, disability, 401(k), PTO, and holidays) Established brand with a reputation for quality and reliability Opportunity to make a direct impact on growth in a key region
Our Purpose To fundamentally transform the material handling industry into a customer‑driven experience, fueled through the needs and challenges of the global market.
Our Mission To develop the right product through the combined expertise of those who build and those who use it. Together, we create solutions to support industries that are built to last.
Our human values
Make Voices Count
We believe in an environment of respect, openness, and creativity.
Aspiring to Create
We strive to innovate for the success of today but also for a better tomorrow.
One Team
We believe in the unity of purpose for the success of the team. We are one team; we share one goal.
We Love What We Do
We have built a playground for passionate people. We let talent shine.
Our Courage
Creating something new starts with forging your own path. We are brave, we are strong, and we are proud.
SERCO Loaders is an Equal Opportunity Employer (EOE) #J-18808-Ljbffr