Automotive Business Development Representative
Serra Ford Farmington Hills, Farmington Hills, MI, United States
Automotive Business Development Representative – Farmington Hills, MI
Serra Ford Farmington Hills is seeking an energetic and motivated Automotive Business Development (BDC) Representative to join our fast-paced sales team. The ideal candidate will manage inbound and outbound customer communication to convert leads into scheduled sales or service appointments. This is a great opportunity to start or grow your career in retail automotive, gain exposure to all areas of dealership operations, and work in a dynamic, high-volume environment with excellent benefits.
Benefits
Competitive compensation package, with high earning potential
Opportunities for career growth and development
Medical, Dental, Vision, 401K, and Other Benefits Offered
Supportive team environment
Paid Time Off
Family owned and operated
Employee discounts on vehicles and services
Responsibilities
Respond promptly to internet leads, phone calls, emails, and chat inquiries to drive showroom and service traffic
Schedule sales appointments for the showroom and service appointments for the service department
Follow up with customers to confirm appointments, reschedule no-shows, and maintain ongoing contact
Handle high volumes of inbound and outbound communication professionally and courteously, often using scripts
Maintain accurate records of all customer interactions in the dealership CRM/database and update with all interactions and lead activity
Coordinate with sales and service teams to ensure leads are handled efficiently and customers are prepared for visits
Stay knowledgeable about current inventory, promotions, and dealership offerings to provide accurate information to customers
Support overall dealership operations by providing excellent customer service and ensuring smooth communication
Assist with reporting, lead tracking, and analysis to support business development goals
Build relationships with potential customers to generate repeat business and referrals
Punctual in conversing with customers and employees over the phone, as well as inbound and outbound calling
Requirements & Qualifications
High school diploma or equivalent
Previous experience in customer service, sales, or automotive BDC preferred
Excellent verbal and written communication skills
Strong computer skills and proficiency with CRM/database management
Ability to work in a high-volume, fast-paced environment
Positive attitude, motivated, and sales/marketing-oriented
Strong organizational skills and attention to detail
Professional appearance and demeanor
Reliable, punctual, and able to work flexible hours if needed
Ability to manage multiple tasks and leads efficiently
Skilled in customer relationship management and follow-up
Proficient in using CRM and dealership software
Strong interpersonal and problem‑solving skills
Adaptable and willing to learn new processes and technology
Ability to take care of customers needs upfront (if applicable)
About The Company Serra Ford Farmington Hills is part of Serra Automotive, one of the nation’s leading privately‑held automotive retail groups. Founded in 1973 with a customer‑first philosophy, Serra Automotive has grown into a network operating in 8 states with more than 60 dealerships, representing 27 automotive brands and employing over 3,600 people nationwide. The group’s commitment to quality service, integrity, and career growth makes Serra a trusted name in automotive sales and service.
Please note: Due to the anticipated high volume of applicants, only those selected for an interview will be contacted. We appreciate your interest and thank you for your understanding. Please feel free to view other roles on our website, as a variety of roles are being posted.
Serra Ford Farmington Hills is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law. Employees must provide proof of eligibility to work in the U.S. Employment may be contingent on successful background checks and drug screenings, and applicants may be entitled to a copy of their criminal history report. Compensation is competitive and based on experience; pay will be communicated at the time of offer. We comply with all workplace safety regulations, including MIOSHA, and provide reasonable accommodations to qualified individuals with disabilities. Employment is at‑will. This role may require prolonged standing, lifting/moving objects, and driving company or customer vehicles with a valid license and satisfactory motor vehicle record. Employees are expected to act professionally, follow policies, and understand that job duties may change based on business needs.
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Benefits
Competitive compensation package, with high earning potential
Opportunities for career growth and development
Medical, Dental, Vision, 401K, and Other Benefits Offered
Supportive team environment
Paid Time Off
Family owned and operated
Employee discounts on vehicles and services
Responsibilities
Respond promptly to internet leads, phone calls, emails, and chat inquiries to drive showroom and service traffic
Schedule sales appointments for the showroom and service appointments for the service department
Follow up with customers to confirm appointments, reschedule no-shows, and maintain ongoing contact
Handle high volumes of inbound and outbound communication professionally and courteously, often using scripts
Maintain accurate records of all customer interactions in the dealership CRM/database and update with all interactions and lead activity
Coordinate with sales and service teams to ensure leads are handled efficiently and customers are prepared for visits
Stay knowledgeable about current inventory, promotions, and dealership offerings to provide accurate information to customers
Support overall dealership operations by providing excellent customer service and ensuring smooth communication
Assist with reporting, lead tracking, and analysis to support business development goals
Build relationships with potential customers to generate repeat business and referrals
Punctual in conversing with customers and employees over the phone, as well as inbound and outbound calling
Requirements & Qualifications
High school diploma or equivalent
Previous experience in customer service, sales, or automotive BDC preferred
Excellent verbal and written communication skills
Strong computer skills and proficiency with CRM/database management
Ability to work in a high-volume, fast-paced environment
Positive attitude, motivated, and sales/marketing-oriented
Strong organizational skills and attention to detail
Professional appearance and demeanor
Reliable, punctual, and able to work flexible hours if needed
Ability to manage multiple tasks and leads efficiently
Skilled in customer relationship management and follow-up
Proficient in using CRM and dealership software
Strong interpersonal and problem‑solving skills
Adaptable and willing to learn new processes and technology
Ability to take care of customers needs upfront (if applicable)
About The Company Serra Ford Farmington Hills is part of Serra Automotive, one of the nation’s leading privately‑held automotive retail groups. Founded in 1973 with a customer‑first philosophy, Serra Automotive has grown into a network operating in 8 states with more than 60 dealerships, representing 27 automotive brands and employing over 3,600 people nationwide. The group’s commitment to quality service, integrity, and career growth makes Serra a trusted name in automotive sales and service.
Please note: Due to the anticipated high volume of applicants, only those selected for an interview will be contacted. We appreciate your interest and thank you for your understanding. Please feel free to view other roles on our website, as a variety of roles are being posted.
Serra Ford Farmington Hills is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law. Employees must provide proof of eligibility to work in the U.S. Employment may be contingent on successful background checks and drug screenings, and applicants may be entitled to a copy of their criminal history report. Compensation is competitive and based on experience; pay will be communicated at the time of offer. We comply with all workplace safety regulations, including MIOSHA, and provide reasonable accommodations to qualified individuals with disabilities. Employment is at‑will. This role may require prolonged standing, lifting/moving objects, and driving company or customer vehicles with a valid license and satisfactory motor vehicle record. Employees are expected to act professionally, follow policies, and understand that job duties may change based on business needs.
#J-18808-Ljbffr