Art Director
Genuine Search Group, New York, NY, United States
We are seeking a talented
Art Director
to join our dynamic team. The Packaging Art Director/Designer will work closely with the design and sales teams to develop innovative packaging solutions that meet business needs and enhance the overall customer experience.
The Art Director will collaborate with interdisciplinary teams to conceptualize and develop innovative packaging designs, guiding projects from ideation through final production. This role will be responsible for creating new product concepts and mood boards that set the direction for current and future packaging initiatives, ensuring development is delivered on time and within budget.
The Art Director will also provide creative direction and mentorship to a team of packaging designers, retouchers, photographers, and production artists while remaining deeply involved in the design process. With strong technical expertise in packaging, this role will serve as a key contributor to packaging initiatives, including the creation and maintenance of a standards library and the review of quality and color targets to ensure a premium aesthetic and consistent quality across all packaging designs.
Experience with tooling unique shapes and complex printing processes is critical. This is a
full-time, on-site position located in New York, NY.
Qualifications
Bachelor’s degree in Graphic Design, Industrial Design, Packaging Design, or a related field preferred
8–12+ years of experience
in graphic design and branding, preferably within
Tech Accessories, Consumer Products, Hydration, Beauty, or Fashion
Expert knowledge of
Adobe Creative Suite , specifically
Photoshop, Illustrator, and InDesign
Strong portfolio demonstrating experience in
packaging design and brand execution
Experience working with
various packaging types, materials, and production methods
Expertise designing across multiple
consumer touchpoints , including social media, e-commerce, imagery, layout design, visual merchandising, product marketing, and packaging
Modern, elevated aesthetic with a strong attention to detail
Deep understanding of
complex printing processes, file preparation, and production requirements
Experience managing projects and executing from customer specifications
Strong leadership and mentorship skills with the ability to guide creative teams and maintain design quality standards
Entrepreneurial and proactive mindset with the ability to adapt to fast-changing business needs
Ability to
multi-task, manage time effectively, and perform under tight deadlines
Experience in
fast-paced environments
preferred
Strong collaboration skills and ability to work cross-functionally with internal teams
Knowledge of
tech and beauty industry packaging trends , as well as competitive products
Responsibilities
Lead the
conceptualization, design, and execution of packaging solutions
across a wide variety of products and brands while maintaining project timelines
Collaborate closely with
design, branding, and sales teams
to ensure creative alignment and successful product launches
Guide and mentor packaging designers and creative contributors, fostering a collaborative and creative environment
Conduct
market and trend research
to identify design trends, competitor strategies, and consumer preferences
Support the development and evolution of
brand identities , ensuring consistency across packaging and related marketing materials
Create
product renderings, visual concepts, and physical mockups
to communicate design intent
Develop multiple design iterations across product lines and brand portfolios
Produce
high-quality imagery
through advanced photo retouching and manipulation for packaging and presentations
Help establish and maintain a
packaging standards and materials library
to support design consistency and technical accuracy
#J-18808-Ljbffr
Art Director
to join our dynamic team. The Packaging Art Director/Designer will work closely with the design and sales teams to develop innovative packaging solutions that meet business needs and enhance the overall customer experience.
The Art Director will collaborate with interdisciplinary teams to conceptualize and develop innovative packaging designs, guiding projects from ideation through final production. This role will be responsible for creating new product concepts and mood boards that set the direction for current and future packaging initiatives, ensuring development is delivered on time and within budget.
The Art Director will also provide creative direction and mentorship to a team of packaging designers, retouchers, photographers, and production artists while remaining deeply involved in the design process. With strong technical expertise in packaging, this role will serve as a key contributor to packaging initiatives, including the creation and maintenance of a standards library and the review of quality and color targets to ensure a premium aesthetic and consistent quality across all packaging designs.
Experience with tooling unique shapes and complex printing processes is critical. This is a
full-time, on-site position located in New York, NY.
Qualifications
Bachelor’s degree in Graphic Design, Industrial Design, Packaging Design, or a related field preferred
8–12+ years of experience
in graphic design and branding, preferably within
Tech Accessories, Consumer Products, Hydration, Beauty, or Fashion
Expert knowledge of
Adobe Creative Suite , specifically
Photoshop, Illustrator, and InDesign
Strong portfolio demonstrating experience in
packaging design and brand execution
Experience working with
various packaging types, materials, and production methods
Expertise designing across multiple
consumer touchpoints , including social media, e-commerce, imagery, layout design, visual merchandising, product marketing, and packaging
Modern, elevated aesthetic with a strong attention to detail
Deep understanding of
complex printing processes, file preparation, and production requirements
Experience managing projects and executing from customer specifications
Strong leadership and mentorship skills with the ability to guide creative teams and maintain design quality standards
Entrepreneurial and proactive mindset with the ability to adapt to fast-changing business needs
Ability to
multi-task, manage time effectively, and perform under tight deadlines
Experience in
fast-paced environments
preferred
Strong collaboration skills and ability to work cross-functionally with internal teams
Knowledge of
tech and beauty industry packaging trends , as well as competitive products
Responsibilities
Lead the
conceptualization, design, and execution of packaging solutions
across a wide variety of products and brands while maintaining project timelines
Collaborate closely with
design, branding, and sales teams
to ensure creative alignment and successful product launches
Guide and mentor packaging designers and creative contributors, fostering a collaborative and creative environment
Conduct
market and trend research
to identify design trends, competitor strategies, and consumer preferences
Support the development and evolution of
brand identities , ensuring consistency across packaging and related marketing materials
Create
product renderings, visual concepts, and physical mockups
to communicate design intent
Develop multiple design iterations across product lines and brand portfolios
Produce
high-quality imagery
through advanced photo retouching and manipulation for packaging and presentations
Help establish and maintain a
packaging standards and materials library
to support design consistency and technical accuracy
#J-18808-Ljbffr